Shoe Enterprises' Leading "Micro Effects"

"Micro-blog", "WeChat" and "micro fiction"...

After the popularity of micro-blog, anyone who is known as "micro" can earn a lot of eyeballs. This is the "micro" effect, which makes many Xiamen enterprises take a fancy to the recently popular "micro film" and set up a new marketing mode, that is, "

"A patient undergoing a heart pplant on the operating table is waiting for a fresh heart, but the car that carries the heart is broken halfway.

Several times through the space and time, the courier tried all kinds of ways, no time to send the heart in real time.

The last time, he put on his running shoes and ran all the way to the hospital, beyond death, and the patient was saved.

This is the first microfilm of a famous sports shoe enterprise in Fujian, "the courier who runs through death."

This film is considered by the netizens to be a collection of "mini star movie fun + today's most popular traversing + time reversal + death" and so on. The movie also lets the audience remember the movie running shoes at the same time.

Even with advertisements, the micro film is still being touted, and the demand for online movies has exceeded 8 million times.

To this end, the second microfilm slam dunk three point twist cups launched by the shoe company were also launched online at the beginning of the month, only 160 thousand times in 2 days.

In fact, micro film marketing is popular in some large international companies, but it is popular in Xiamen enterprises this year.

In addition to the above shoe companies, many sporting goods brands, as well as bathroom and automobile industries, have begun to brew micro film marketing.

High cost performance: enterprise investment is not heartache

"The cost of production is around 10000 yuan. If you ask a star, it will be more expensive."

A website video Xiamen area agent Mr. Lin is recently approached several Xiamen enterprises, for the hot film, Mr. Lin admitted that it is indeed a better way to achieve better marketing cost, but millions of investment in the minority.

Mr. Lin told reporters that the general procedure is to understand the needs and purposes of enterprises first, then communicate, plan, script, script and shoot. The cost of these processes is lower than that of the enterprises. The main cost is still on the market. "Generally, it is put on some portals, and it charges according to the number of hits per thousand people."

Mr. Lin said that to see the size of enterprises, Xiamen enterprises generally invested millions.

"The biggest characteristic of this video is that it is full of emotional appeals, which can stimulate people's positive emotions in a short time and achieve a resonance."

The advertising director of an enterprise is very optimistic about the investment in micro film marketing. "We do not promote the product itself, but convey a spiritual concept, interpreting our brand culture.

This video is mainly aimed at young people, because they are more willing to accept this form of marketing, so that enterprises can achieve the purpose of brand marketing.

Micro film marketing: the space is still large

"Micro film"

"The micro film marketing of enterprises is still in the new stage of opening up wasteland, and the potential is obviously immeasurable.

But at the same time, there are certain limitations in the development of the times.

A person in charge of advertising in a company in Fujian said that the producers of microfilm advertisements may or may be private enterprises or private media. In view of this, it will inevitably provide some opportunities for some poor enterprises to publicize their products.

Therefore, at present, many industry people strongly urge the government to introduce corresponding policies and regulations to make the micro film marketing more standardized and practical.