2012 China Fashion Week: New Impression Of Chinese Men'S Wear

There is no doubt that the strong consumption power of the Chinese market has been regarded as the straw to save the global fashion industry under the European debt crisis and the "no effort" performance of the European and American economies.

Whether the just concluded "four Fashion Week" or the many European and American brands whose appearance rate is higher and higher, they all showed the determination to nugget in the Chinese consumer market in 2012.

In this context, China International Fashion Week has obviously had a richer meaning: foreign brands and media are concerned about brands on fashion week, considering their ways of thinking and coping. Domestic brands, in image building and brand promotion, are also making every effort to win the championship.

It is gratifying to note that, on the two day before the fashion week, the three representative Chinese men's wear brands, which have won the first appearance, have rebuilt the image of Chinese men's clothing with excellent performance.

Although Wang Yutao moved the work of Beautyberry Berlin fashion week to Beijing, it changed slightly, but it was a pleasant surprise.

The model is dressed in gray and chocolate colored clothing. It changes Wang Yutao Beautyberry's "figure man" to emphasize the colorful image, concise design, neat tailoring, and falling lines are very atmospheric.

As a autumn and winter release, designers also used a lot of fur and feather, which is very practical. This is also a rare material in his previous show.

Designers seem to reflect on traditional men's clothing from the very beginning.

By contrast, CABBEEN's autumn and winter series is more practical.

Setting the background in the cold climate of the "Little Ice Age", how to combine warmth, comfort and design has become a proposition for designers to solve.

As a result, we saw a lot of heavy fabrics. The neat lines, the jackets of different materials, the western-style clothes and the cotton padded jacket all appeared in a simple image. They were decorated with gold zippers.

These clothes are worn on the male model of the airplane head at the temples, and it is a tribute to the future with retro.

Mark Ed Faye, which is mainly aimed at the young market, brings new products of autumn and winter, which are mainly practical.

Woolen sweater, knitted suit, military uniform felt woolen overcoat, flower yarn and grain length worsted suit are obviously very appetites to young people.

Concise and classic black gray tone, segmentation and splicing, asymmetrical pendant, and so on, echoed these seasons' unbroken international retro style.

However, for young consumers, this show is more important than a collocation course, which can bring more inspiration to young boys / men. This is also what many new Chinese men's wear brands have been working for these years.