The Way Out Of China'S Clothing Industry &Nbsp; &Nbsp; "Wear Out" GDP

Colorful fashion, creative design, dizzying show...

In China

Unavoidable "new situation"

"The intensification of international competition and the obstruction of foreign trade will have an impact on the status of China's apparel industry in the international market and the domestic market structure.

China's textile and garment industry is facing an unavoidable new situation. "

Li Jincai, President of China Textile Construction Planning Institute, said.

At present, the weakness of the international market has made the global garment processing trade more competitive. Southeast Asian countries have taken many orders from China, relying on lower raw materials, labor costs, and more preferential policies and measures.

In the economic downturn, unilateral trade protectionism will become more and more intense, and the shortage of demand, competition pressure and trade frictions faced by export enterprises will become more prominent.

"Developed countries will increase intervention in the appreciation of currencies in emerging economies, and international trade wars and exchange rate wars are inevitable.

As the largest garment exporter in the world, we are facing more complicated foreign trade situation.

Chen Dapeng, executive vice president of the China clothing association, told the China Economic Herald reporter.

Data from the China Textile Industry Federation show that in the 1~2 months of this year, China's clothing exports were 19 billion 290 million US dollars, down 2.5% from the same period last year.

In fact, in 2011, China's clothing exports showed a trend of high before and after low, and the growth rate dropped rapidly after August.

Excluding price factors, the number of textile and garment exports in China increased by only 0.5% in 2011, and the number of garment exports decreased by 0.2% over the same period last year.

Foreign trade is hindered.

More and more national and regional clothing brands are taking the China Textile and clothing exhibition as a platform to deepen the Chinese market.

The exhibition area attracted more than 400 brands from 21 countries and regions, occupied two exhibition pavilions of the new national exhibition in Beijing, and displayed an area of nearly 30 thousand square meters. The China International Textile yarn (Chun Xia) exhibition also attracted 153 enterprises from 10 countries and regions, while the overseas exhibitors of China International textile fabrics and accessories (Chun Xia) Fair reached 334, an increase of 63 over last year.

"In the future, the international competition of" doorstep "will become more and more serious.

Chen Dapeng said.

The French fashion women's brand cachecache can be regarded as a representative of the strong overseas brands entering the Chinese market in recent years.

In March 17, 2012, 500th Chinese shops in cachecache opened in Jincheng, Shanxi.

Since its entry into China in 2005, it has opened 500 shops in large and small cities in just 6 years, and the speed of expansion of cachecache has been amazing.

At the Expo, cachecache China General Manager MR.StephaneTorck told China Economic Herald reporter that cachecache will further develop the brand retail business of China's inland cities after being rooted in the first tier cities, and will open 250 stores in China in 2012.

At home, there are a series of problems, such as tight cash flow, difficult loans, rising labor costs and huge fluctuations in raw material prices.

These not only cause enterprise production and marketing sluggish, inventory increase and profit decline, but also affect the normal production and market confidence of enterprises, seriously hindering the stable operation of the whole industry.

"In 2012, China's clothing brand has gone through 20 years of gold development.

Standing in the new historical juncture, the Chinese garment enterprises growing up under the rapid growth of the customary economy have an urgent need to recognize the direction of the past brand development in the stage of slow international economic growth, changing mindset and consumption structure, and changing the international industrial pattern.

Chen Dapeng said.

Transformation usher in "new opportunities"

Despite bottlenecks, more enterprises regard it as an opportunity for pformation and development, and seize the new growth point in the wave of the industrial pattern, seeking new paths and gaining new life.

"2012 is the key year for China's garment industry to improve its soft power.

Standing in the international environment, China's garment industry is still facing the dual competition between developed countries in the high-end industrial chain and developing countries at the low end of the industrial chain.

Developed countries rely on the advantages of technology, brand and supply chain integration to occupy the active position of the market.

Returning to China, we are faced with a severe crisis of economic pformation.

However, we see "machine" through "danger".

Only by seizing the opportunity can we turn the corner.

Ray Tibor chairman Liu Changming told the China Economic Herald reporter.

At this fair, as an international fashion fashion brand clothing business,

Also adhere to the multi brand, diversified development strategy of women's clothing enterprises, Lang Lang, this year with its flag Lang, beautiful vine, masterpieces, drunken, Ke Lei Du Mu, GOGIRL, GOGIRLKIDS, Feng Song pine 8 independent innovation brands appeared at the fair, and was invited to make the first dynamic show at the Expo.

As Wu Jianmin, chairman of Shu long, said, brand is the accumulation of culture. A successful brand can stand the grinding and testing of time, and Shu Lang is relying on gradual upgrading to consolidate the foundation of the brand.

"Strive for every year and every season will give consumers a sense of the moment, let the brand of a fixed consumer group to feel the development and upgrading of shlang."

China International Fashion Week is also a platform to enhance the influence and dissemination power of Chinese clothing brands. Jordan sports is a typical example.

As the only competition in the field of sportswear design, the "Jordan Cup" Chinese sports equipment design competition has been held for 6 years, not only mining a large number of domestic design talents, but also expanding the brand influence of Jordan sports.

In this year's fashion week, the China Fashion Designers Association and Jordan sports jointly announced the theme of the next competition is "dream, sail."

At this fair, reporters also found an interesting phenomenon: Lining, 361 degrees, Anta, Barbara and many other adult clothing brands began to break through in the predicament, "crossing" to the field of children's wear.

In March 29th, as the representative of China's leading international sporting goods company, Lining group announced that the children's sports market business as a key direction of development in the future, vigorously support.

In the next 10 years, Lining group will exclusively authorize the brand of Lining to Tianjin wide cat children's Articles Co., Ltd., to run all kinds of children's articles.

To this end, Lining's children's clothing not only issued a brand new logo, set up a new management team, and announced the development plan for the next 5~10 years.

The move shows the determination of Lining brand to play its role in the field of children's sports, and finally becomes the determination of one of the leading brands in China's children's products industry.

In the men's wear area of the clothing fair, reporters not only saw the brand of YOUNGOR, Shanshan, red beans, Bosideng and other "resident" brands, but also saw Metersbonwe and seven wolves who had not "appeared" for a long time.

As the representative of the National Excellent Men's wear brand, five wood has launched a massive attack, and has built a 300 square meter booth in the men's wear hall.

For participating in this year's fair, another goal of five wood is to start building its own affiliate market.

In the past ten years, five wood has been doing direct stores. There are more than 110 cities in China, covering all provinces and cities in China. In the next few years, the company plans to go public and needs more stores to expand its power.

"The emergence of these enterprises fully shows that in the face of crisis, enterprises face a balance of mentality and remain confident in their future development. In the face of the new situation, enterprises are carrying out strategic layout, and the domestic brand structure will be reclassified."

Chen Dapeng said.

Industry faces "new positioning"

In the future, the path of industrial pformation is imperative, but "direction is more important than distance".

"The core of pformation and upgrading is innovation. Innovation is the inevitable choice to pform and upgrade the textile and garment industry, enhance international competitiveness, achieve the new international positioning, meet the higher expectations of domestic consumers for a better life, and adapt to the upgrading of consumption."

Wang Tiankai, President of China Textile Industry Federation, said.

The China International Textile yarn (Chun Xia) exhibition has focused on the new situation of scientific and technological innovation in China's textile industry.

In the "fashion + technology + low carbon" theme of this yarn exhibition, reporters have experienced close coffee coffee, cool jade, beautiful spinning yarn and other functional fibers.

Coffee charcoal has a warm effect, cool jade has a cool effect, beautiful spinning has green environmental protection, strong ball resistance, soft handle, smooth texture and good ventilation characteristics.

Reporters also personally feel the ATPDP fiber based energy saving and environment-friendly differentiated fibers.

ATPDP fiber is a new environmentally friendly product that can be dyed and printed at room temperature and atmospheric pressure. It can be interwoven with any natural fiber to obtain cotton like cotton, silk like, wool like wool.

The successful launch of ATPDP fiber has created conditions for further energy saving and emission reduction and environmental protection. ATPDP can reduce water consumption greatly in printing and dyeing and finishing processes, and initially estimate the consumption of electricity and dyestuff materials to save 25% to 30%.

In order to find a new combination point between creativity and industry, we should look for the new growth point of the textile industry as a fashion and creative industry, and tap new breakthroughs in the fabric product innovation.

The industry generally believes that accelerating industrial upgrading, in addition to maintaining sustained momentum in product innovation, brand innovation and scientific development, speeding up the integration of industrial chains and giving full play to the advantages of the industrial chain will be one of the main directions for the future development of the textile and garment industry.

The spring exhibition of three weeks as a link of innovation and development of industrial clusters, always conveys the latest trend of industry.

Shishi, a famous Chinese casual wear city, not only organized 10 exhibitors fair, such as Wirancis and bin Nu, but also promoted the fifteenth cross strait textile and Clothing Fair held from April 18th to 21 this year.

It is reported that this Haibo will continue the theme of "cross-strait, scale, professional, leisure and fashion", focusing on the role of large-scale integrated platform, promoting project cooperation conducive to cross-strait industrial upgrading, and promoting cross-strait industrial integration.

Shaoxing County, the national light textile business market, also announced in the China International Fashion week that it will jointly launch the "2012 China International Fashion Design Competition" with the China Fashion Designers Association and China Textile Press in October of this year's "2012 China Keqiao International Textile Expo".

According to the leadership of Shaoxing County, under the background of the information age, the development of traditional market is restricted to some extent by the relevant factors. Therefore, accelerating the pformation and upgrading of traditional industries and accelerating the development of textile city become the core issue of Shaoxing's regional economic development during the "12th Five-Year" period.

In recent years, the Shaoxing county government has vigorously promoted the development of creative industries through various incentive policies. This has also helped the government, authoritative fashion institutions and authoritative industry and the media to create a professional competition with three sides.

"Difficulties can hinder the development of the industry, and can also push the industry to a higher level."

Wang Tiankai said that China's textile and apparel industry has formed the most complete industrial chain system in the world, and the core competitiveness is changing from labor cost advantages to functional advantages, efficiency advantages and cost performance advantages.

The comparative advantage of China's textile and garment industry has not disappeared, but it is upgrading, and there is still room for improvement.