Quanzhou "Yue Shi" Footwear Brand Pformation Series Brand

August 2007.

Quanzhou Jingyi shoes and Garments Co., Ltd. officially entered the domestic market with its "Yue Shi" brand. After half a half year's development, "Yue Shi" has developed agent distributors in 15 provinces all over the country.

In 2008, Yuet Shi will continue to improve the brand's product line, and plans to launch a series of products such as Yue Shi clothing and bags in July.

Now, "Yue Shi" has opened its own brand franchise store in Zhengzhou and Qingdao.

It is estimated that in May this year, "Yue Shi" will have more than 300 terminals in the country.

Why can the lean shoe industry develop so rapidly in many shoe-making enterprises that export to domestic markets?

In this regard, the reporter interviewed the general manager of lean Shoes Co., Ltd. Zhu Dongbi.

The pformation of entrepreneurial thinking is the key. The success of Yue's brand pformation lies in the pformation of entrepreneurial thinking.

General manager Zhu Dongbi said, 06 years ago, the export environment of shoemaking enterprises has gone from bad to worse, the profits of enterprises have been decreasing, and the living space has been gradually reduced.

Jinjiang enterprises' serious "triangle debt" situation, the cost pressure that the enterprise bears is bigger and bigger. If the enterprise continues to remain incomplete and does not think about changing, it will be eliminated by the market.

The lean pformation of the domestic market not only provides a new development space for enterprises, but also an opportunity for enterprises to turn to healthy management.

Lean in the pformation of enterprises to choose the results of all export business, is to allow enterprises to have a new starting point, and gradually get rid of the traditional unhealthy operation mode of Jinjiang shoe enterprises.

To achieve stable and healthy development of enterprises.

In recent years, outdoor sports have been rapidly popularized in China, and the demand for outdoor sports products is increasing.

In the domestic and foreign markets, there are few brands of fashion outdoor products.

Yuet Shi is committed to popularizing the concept of outdoor sports culture and outdoor equipment among consumers and introducing to consumers how to do outdoor activities healthily.

"Yue Shi" spreads its unique concept of LV brand to consumers.

Continue to tap consumption, guide consumption, create demand, and gradually form their own fixed consumer groups.

It is not necessary to employ people to lean towards the domestic market, and set up a new and strong marketing team and development team.

In terms of employment, Zhu Zong insisted that "no doubt, no use of doubt."

Since the marketing team was set up, the company has let them do it.

I went to the background of the enterprise and steered for the macro development direction of the enterprise.

Zhu said that a mature and experienced marketing team brings not only the expansion of the market to the enterprises, but also a whole enterprise development plan and continuous innovation marketing, which has made "Yue Shi" get out of the traditional marketing mode of Jinjiang sports brand.