Chaoyang To Build A Demonstration Base For National Foreign Trade Pformation And Upgrading Of Garment Industry

In April 1st, reporters from

Signing international fashion institutions to promote garment enterprises to international

In April 1st, Chaoyang District's foreign trade pformation and upgrading garment industry demonstration base office took the lead in signing a cooperation agreement with the French women's clothing association and Italy Fashion Association.

In the next three years, the two associations will actively promote the cooperation between foreign fashion brands and Chaoyang District garment enterprises, and regularly recommend well-known fashion designers to provide design consultation and personnel training services for Chaoyang District garment enterprises.

"As one of the important projects of Chaoyang District's construction of the national foreign trade pformation and upgrading of garment industry demonstration base, signing with fashion institutions of France and Italy will help Chaoyang District garment enterprises to explore the international market."

Chaoyang District business commission responsible person said.

It is reported that Chaoyang District has become the largest export trade market of garment industry in China.

Among them, Ya Po Road international garment business street is the largest distributing center of clothing export trade in China, with a business area of 600 thousand square meters and an annual turnover of over 5 billion dollars. The famous clothing enterprises such as bronze cattle, snow lotus, Guanghua, Jinggong and Jingmian, Chinese clothing, North clothing and other famous domestic garment enterprises, national underwear, Dong Shang clothing, Tiantan shirts, Raymond clothing and other state-level and municipal clothing brands all settled in Chaoyang. The 751 fashion fashion design garden located in 798 Art Park gathered a number of famous designers at home and abroad, becoming a new stage of fashion trend and brand publishing.

At the same time, with the increasingly fashionable atmosphere and fashionable consumption, the international fashion brands are obviously gathering and developing in Chaoyang shopping malls and international business circles. A number of international fashion brands have set up exclusive stores and agencies in Chaoyang. This has provided the possibility for Chaoyang District clothing enterprises to "go out" and "international fashion brand" to "import", and laid a solid foundation for Chaoyang District to build an international apparel trade center.

Signing financial institutions to improve the influence of international brand of clothing industry

Chaoyang District's foreign trade pformation and upgrading garment industry demonstration base office has signed a strategic agreement with CITIC Bank. The two sides will launch cooperation in the financial field on the concrete work of constructing the public service platform of the demonstration base, and CITIC Bank will provide strong financial support to promote the development and construction of the demonstration base. On this basis, Chaoyang District will strive to attract domestic and foreign fashion brand investment institutions and management agencies to gather in Chaoyang to enhance the international brand influence of the garment industry development.

Relying on the influence of Ya Po Road as the largest distributing center of clothing export trade in the country, making use of brand, information, market, technology, service and other comprehensive advantages, and taking financial services product innovation as the driving force, we build the domestic independent brand clothing enterprise group headquarters base, and strive to promote the enterprise brand upgrading and international expansion and development.

Signing fashion blocks helps upgrade and upgrade garment industry

Chaoyang District's foreign trade pformation and upgrading garment industry demonstration base office signed a strategic cooperation agreement with Sanlitun sub district office to establish friendly and cooperative relations.

In the future, Sanlitun will be an important part of Chaoyang District's foreign trade pformation and upgrading garment industry demonstration base. It will give prominence to the leading role of the model, while enjoying the relevant policies and financial support of the base industry, and cooperate with the demonstration base to do a good job in the overall atmosphere creation, environmental construction, advertising propaganda and personnel training.

The cooperation between the two sides will effectively promote and promote the promotion and expansion of Chaoyang District garment enterprises in the domestic and foreign markets. With the international exchange and business cooperation of garment enterprises, the cultural creativity, leisure and entertainment, business finance, tourism and exhibition industries in Sanlitun will be promoted, and Sanlitun International Fashion Cultural blocks will be further developed to realize the common pformation and upgrading of Chaoyang District's foreign trade garment industry and Sanlitun's international characteristics.

Constructing the development pattern of "one street and two gardens", 5 to 10 years, establishing the international clothing trade center.

According to the plan, Chaoyang District's national foreign trade pformation and upgrading garment industry demonstration base will focus on fashion publishing and creative design, and strive to build the development pattern of "one street, two gardens" garment industry, taking Ya Bao road international clothing business street as the leading point, focusing on the 751 fashion fashion Design Park and Olympic Park, with the clothing and decoration space as the form, so as to enhance the overall influence and competitiveness of Chaoyang District's clothing industry in the development of the global fashion industry.

According to the briefing, the international commercial clothing street of Ya Po Road is located in the central business district of Beijing and the first embassy area. The East RT road and the West East Second Ring Road are 489 meters long, covering an area of 135 thousand square meters.

In the future, a perfect textile and garment industry chain will be formed to create a smooth and convenient distribution center for garment foreign trade, an international apparel and apparel trading center integrating clothing display, technology, information and trade functions, and strive to promote the construction of textile technology research and Development Service Center, international e-commerce marketing network and other public platform, and hold an international apparel trade exhibition.

751 the fashion design park is located in the science and Technology Park of Zhongguancun Electronic City in Beijing, north of Jiuxianqiao North Road, South to Wan Hong Road, near the capital airport expressway, covering an area of 220 thousand square meters.

In the future, we will accelerate the pformation of the traditional industrial workshop space, function pformation and service system to attract the designer studio and clothing design company to build a fashion design industrial park with high-end clothing and clothing design as the guide, with original design, creative design display, brand hair cloth and fashion trend publishing.

The Olympic Park is located in the Olympic central area, one of the six key functional areas in Beijing, north to the South Bank of Qinghe River, South to North Fourth Ring Road, east to Ann Li Road, Beichen East Road, West to Lin Cui road and Beichen West Road, covering an area of 680 hectares.

Drawing on the experience of New York fashion week, we take the way of government planning and market operation, organize regular international fashion show, large-scale brand press conference and clothing trade exhibition to make it an important carrier for Chaoyang to create an international fashion week and build an international fashion publishing center.

The head of the Chaoyang District Business Council said that the region will increase the introduction of domestic clothing headquarters, international fashion headquarters and fashion brand investment management institutions, while actively promoting the market attraction of the international and domestic well-known fashion shows, attracting fashion designers, fashion groups and fashion brands at home and abroad to hold international influence fashion shows, brand launches, popular trend releases and creative design exhibitions, and strive to build year-round fashion venues.

In addition, by giving play to the advantages of Chaoyang's financial capital, we should guide financial institutions, industry entities and market participants to jointly launch the "Chaoyang clothing industry development financing guarantee fund" to support the marketing and brand expansion of regional garment enterprises.