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    &Nbsp Is A Sample Of Women's Clothing, And 10 Funds Are Concerned.

    2012/4/5 17:57:00 11

    Lady's DressSampleFund

    China's garment industry is undergoing a process of quantitative change to qualitative change.


    In recent years, with the continuous subdivision of textile and garment industry, the competition is becoming more and more intense.


    Rising cost, aging population and shortage of labor in some areas have become a severe challenge for China's textile industry. However, these problems do not seem to beat the way forward for the textile and garment industry in the capital market.


    In 2011, under the guidance and promotion of capital, a group of textile and garment enterprises went public, and more and more textile and clothing companies embarked on the IPO journey. The force effect of capital is also exposed. In the aspects of channel layout, R & D design, information management, human resource training and supply chain integration, China's garment industry is experiencing the leap from quantitative change to qualitative change.


    and Lancy (002612), Search for special (002503) gradually find a suitable route for development in textile and clothing or become a typical one.


       Lancy Women's clothing brand samples


    China's clothing market is characterized by rapid subdivision, deep subdivision and unlimited segmentation. Against this background, the great challenge facing enterprises is how to choose the market segments according to their limited resources and stand out.


    As a company engaged in the design, production and sale of brand women's clothing, the group is mainly engaged in high-end women's clothing market. It owns three high-end women's clothing brands including "long Zi", "Rhine" and "outstanding", and has strong competitive power in high-end women's wear market.


    At the beginning of its founding, the group was aiming at high-end women's clothing market, which was not preempted by the foreign luxury brands and civilian brands. The operation mode is mainly based on independent research and development and outsourcing production. At present, the company has 353 sales terminals in large and high-end shopping malls in major cities throughout the country.


    In 2011, it was reported that the sales revenue of the group was 836 million yuan, up 49.6% from the same period last year. Listed company The net profit of shareholders was 209 million yuan, an increase of 69% over the same period last year.


    In fact, since its listing in August 30th last year, the stock market has been affected by the big market, and its performance has not been satisfactory. The opening day rose 34.57% to 47.10. After a few days, it dropped to a minimum of 38.22 yuan.


    However, the entry of many institutions brought confidence to the development of the group, and in 2012, the shares of Rand were on the rebound.


    The top ten tradable shareholders of the 2011 Annual Report are all institutions. In addition to the original two silver fund and Tong Sheng fund, there were 1 new stocks in the 4 quarter of last year. Social security fund 5 families Broker 1. Public offering fund 。


    As of December 31, 2011, the shares of the top ten tradable shareholders of the group were 17 million 76 thousand and 300 shares, accounting for 34.15%. Among them, the number of shares held by Yinhua Fund is 11.99%, which holds 5 million 995 thousand and 600 shares.


    In March 27, 2012, the stock option of the announcement of the announcement of the stock option was awarded to 2 million 850 thousand shares of the stock option. The corresponding underlying stocks were 2 million 850 thousand shares, accounting for 1.43% of the 200 million shares of the company's total share capital on the date of signing the plan.


    The company got together and the stock price went up. The announcement of equity incentive plan attracted many brokerage analysts' attention to the stock. According to the financial weekly reporter, from March 23, 2012 to March 28th, a total of 13 analysts from 15 brokerages released a total of 20 reports. All of them analyzed the 2011 performance and equity incentive plan of the group, and predicted that the future target price range would be 36.7-51.8 yuan.


       Search for special Attraction fund Get together


    Search for the same trend in the stock market, mainly in the low-end market. Although not elegant, but in search of special to avoid the second line of the battlefield. Since the establishment of the brand, it has locked the huge market of the three or four line cities, and has achieved its rapid growth.


    Search for the brand's "front line" is mainly based on three major campus, fashion and ladies. Among them, the ladies' series has a high market share in China's three or four tier cities with a good performance price ratio, and the annual contribution rate to the company's sales revenue exceeds 1/3.


    From the perspective of expanding space, there are more than 20 thousand cities, counties and towns in the country. By the end of 2011, search for special Sales shop About 1500 families will expand their space in the future. Compared with the second tier market, the three or four line market has less competition in clothing brand, lower rental in shops, and better profitability in shops.


    According to the 2011 Annual Report, the total revenue of the search company in 2011 reached 1 billion 99 million yuan, up 73.66% over the same period last year, and realized operating profit of 227 million yuan, an increase of 89.07% over the same period last year. The net profit was 173 million yuan, an increase of 91.42% over the same period last year. The sharp increase in performance has attracted many brokerages.


    As of the three quarterly report in 2011, the top ten shareholders of the outstanding stock market showed the whole fund formation, ten. fund The total number of shares is 12 million 875 thousand and 500 shares, accounting for 32.19% of the shares. The fund companies involved are 10 products including Warburg, GF, Huaxia, Kami Mane, Long Yin, Haitong, South and social security funds.


    Search for the three or four line market brand operators in November 17, 2010, in addition to high-speed expansion channels, expand the layout of stores, the company also adopted the "vigorously join the subsidy + low discount rate" mode to ensure rapid growth of the channel.


    At the same time, in order to better cope with the changing market demand, search for special products to enhance their R & D capabilities. In 2010, its design and research expenditure amounted to nearly 9 million yuan; in 2011, the number of funds it designed was 6000, and the number of listed funds was 4000.


    "The scale is relatively small, and there will be room for growth in the future." An industry in Shenzhen said that as the size of the company continues to expand, the competitiveness of the future will depend on how well the company's operation platform and management capabilities match its rapid growth.

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