Does Yi'S Decision Affect Chinese Shoe Companies To Cooperate With Yi Jianlian?

Yi Jianlian, a NBA player with great popularity, has attracted the attention of many sponsors after Yi Jianlian landed in NBA bucks.

When the sports shoes enterprises from China are unwilling to do so, you will notice that every time the bucks are playing at home, PEAK's Chinese advertising subtitles will be broadcast every few minutes, while bucks are actively looking for more Chinese brands to land.

In the past month, a new Chinese brand Hongxing Erke appeared in the billboards of the rockets and the bucks.

But can Chinese sports shoe companies only be able to limit their commercial value to the billboard of Chinese shoe companies at the home of bucks?

Can it be possible to cooperate with the Arab League?

This is probably a problem that the Chinese footwear industry is considering.

We might as well start with the marketing method of "easy team", which is responsible for the development of Yi Jianlian's business value, and see if it is possible to get further opportunities for cooperation.

My understanding of "Yi team" marketing jokes is not from understanding Yi Jianlian's American "big" broker, but from Yi Jianlian.

Shortly after Yi Jianlian's first regular season in NBA, I passed an interview to his home in Milwaukee through his agent.

During the interview, I asked a very curious question: "Yao Ming got 0 points in his first regular season at NBA, when he described NBA as a war. Now, what words do you use to describe NBA's intuitive feelings?"

Yi Jianlian could not think of it at once. "It should be like war". The old boy who was born in 1988 in the Chinese Basketball Association has made such a funny answer.

Yi Jianlian may not be as good at dealing with the media as Yao Ming is, but Yao Ming and Yi Jianlian have more commercial value topics. Yi Jianlian's American agent Richard Fagan surfaced and was chosen by Milwaukee Bucks general manager Harris sixth.

At first, the Yi team hoped Yi Jianlian could go to many Chinese cities, which made the management of the Bucks very angry. In Milwaukee, from the boss to the players and even the media, they all expressed their strong desire for Yi Jianlian, but the Yi team continued to block.

"We have to find a team that is suitable for Yi Jianlian, which is the foundation of the problem."

This is the standard for Yi Jianlian to choose the team which is widely circulated in sports media.

For the "easy team" standard, NBA marketing chief consultant Rivas made a resolute counterattack: "do not talk about what standard, you put Yi Jianlian into a stupid situation...

Let him destroy his image before entering the league. "Yi team"'s behavior is sending signals to all NBA teams: first, meet Yi Jianlian's request, otherwise everything will be avoided.

In the end, Yi Jianlian chose the bucks. Yao Ming's agent Zhang Mingji said that if Yao Ming was chosen by the Bucks then Yao Ming would not hesitate to announce the first time to Milwaukee. "A relaxed environment is conducive to the growth of international players.

The media in Houston and Milwaukee are very tolerant, playing there, you will have time to grow. "

In fact, Yi Jianlian's landing on the NBA itself contains many business factors, but at the same time, it is not as simple as business.

Unlike Yao Ming, who walked out of business with only a few hundred thousand business contracts in those days, Yi Jianlian has shown a high potential market from his debut when he was only 15 years old. International brands such as Nike, Coca-Cola, Amway and others came one after another, and these brands were also official partners of NBA.

However, under the left and right sides of Fagin, Yi Jianlian's draft route almost turned into a farce.

This farce not only brings Yi Jianlian many specious pains, but also cast a shadow over his future and "money road".

The "Yi team" has been incongenitally deficient in Yi Jianlian's commercial packaging before landing on NBA.

I once doubted whether the big Fagan had started watching Yi Jianlian's training match and planned to sell Yi Jianlian as a star like Kevin Garnett.

When Yi Jianlian joined the Bucks' hesitant farce, he also offended some local fans in Milwaukee. This is the scene that "Yi team" is most reluctant to see.

"Yi Zhi team" fantasize about Yi Jianlian's personal brand: Yao Ming is a traditional player, and Yi Jianlian is a new human being. He represents a younger and more fashionable basketball player in China. He has more affinity.

"Yi team" desperately wants to build an Asian "non Yao Ming" sports star brand. In order to maximize the interests of Yi Jianlian's brand, Fagan has worked hard to plan, but they have unwittingly ignored the most important point of the relationship between Yi Jianlian's future and his future.

The decisive factor of a player's commercial value in professional sports is not his looks, charisma, nationality, but his athletic strength and athletic achievements.

So if Yi Jianlian can't become a star player in NBA, his commercial value will also be greatly reduced.

The individual heroism of basketball gives the popularity and popularity of this sport to the support of star level players. What qualities do star class players need?

Tom Macarthy, a famous American sports agent who has been doing sports marketing in China for 17 years, believes that first of all, players are good at playing and talented.

Secondly, the personality is better, must have a sense of mission, contribute to society, know how to repay society, know how to influence others, "Yao Ming is such a star, God gave him the gene of basketball, he also worked very hard, he knew that on the right occasion to say the right thing, he set a good example for young people, to help young people's development.

This is the star, such a talented person has great commercial value.

At 9:30 on November 10, 2007, the high-profile "China Derby" was staged in NBA. The Houston rockets vs Milwaukee bucks were the first two Chinese players to meet Yao Ming and Yi Jianlian after Yi Jianlian joined Milwaukee bucks.

It is said that there are two hundred million spectators in the game. The Chinese are not watching rockets and bucks. They are watching Yao Ming and Yi Jianlian.

Behind them are "Yao team" and "Yi Zhi team". Compared with the success of Yao team, Yi team seems to have more problems to be choosy.

As far as joining the league is concerned, Yi Jianlian's road to join is full of dramatic twists and turns brought about by the marketing 4P theory and the public relations 5S principle.