Li Xinglong: How To Solve The Development Problems Of Enterprises By Increasing Industrial Competition?

On March 25th, the fourteenth Jiangsu International Fashion Festival press conference was held in the press Hall of the Great Hall of the people in Beijing. Mr. Li Xinglong, chairman of the French costumes, made an important speech at the press conference.

Respected President Wang Tiankai, vice president Xu Kunyuan,

Wang Wei, deputy director and Deputy Secretary General of Wang Zhizhong,

Leaders, distinguished guests and friends in the press:

Good afternoon, everyone. (applause)

It is a great pleasure to share the growth course and brand development plan of "Fa Shi Fei" in the Great Hall of the people of Beijing and leaders, guests and friends in the press. I would like to extend a warm welcome to all the leaders, guests and friends of the press conference on behalf of FA Shi Fei dress. (applause)

Jiangsu FA Shi Fei dress is located in Wujiang, Jiangsu, a country with a long history and beautiful scenery. It has been more than 20 years since its establishment. It has formed a large fashion group with a knitted sweater as its center and a metropolis fashion woman as its main body, with "eternal charm and fashionable fashion" as its main idea.

Every step of Fasfi's growth is inseparable from leaders at all levels.

Fasfi's growth mainly grasped three opportunities:

The first ten years laid the foundation.

In 1986 -1996, Fasfi took the lead in the pformation from handicraft workshop to technology factory production and stood at the forefront of regional industry.

China has been improving in the past ten years.

In 1996 -2006, FA Shi Fei adhered to the road of brand management strategy, established service concept, strengthened enterprise management, and promoted enterprise structural adjustment with science and technology and innovation.

Companies keep on

The last ten years saw results.

Since 2006, the company has expanded its standardized factory buildings and set up a new product research and development base.

In 2007, it was named "China famous trademark". In 2009, it was named "the top ten fashion brand of Jiangsu province" by the provincial Commission of letters and the Provincial Textile Industry Association. "Fa Shi Fei" trademark was awarded the "famous brand of Jiangsu province". In 2008-2010 years, it was awarded the "national wool knitted clothing quality" for three consecutive years by the national wool textile industry association. "Fa Shi Fei cashmere knitwear" was awarded the "Jiangsu famous brand product". Fa Shi Faye Mao knitwear was awarded the "Jiangsu famous brand product". In 2011, it was recommended by the provincial Commission for letters and the Provincial Textile Industry Association as the "Jiangsu clothing (home textile) independent brand thirty strong enterprise", and began to enter the silk and home textile industry.

In the face of the depressed international economic environment and the immediate effect of stimulating consumption in China, how to cope with the new round of industrial competition and how to solve the development difficulties, the company intends to work in the following five aspects:

First, integrate resources in the direction of intensification.

Taking advantage of the characteristics of Wujiang's regional industrial clusters, the company is carrying out the integration of the upstream and downstream industrial chains, making use of the quick response of the industrial chain to enhance the market competitiveness. In view of the seasonal characteristics of wool and cashmere, the woven apparel products are added to ensure that the off-season is not light, to ensure the maximization of the interests of the partners, and to continue to create the brand of fashi and Rui Tasha, and to march into the weaving and silk and home textile industries.

Two, increase R & D investment and take the path of industry university research cooperation.

At the end of 2011, FA Shi Fei signed a cooperation agreement with the school of textile and engineering, Soochow University, and set up postgraduate workstation.

Three, increase the protection of intellectual property rights.

The logo, collar, type, and color of the company's products have been applied for patent. The application of the patent guarantees the uniqueness and uniqueness of the company's products in the market.

As of March this year, the company has applied for 957 patents, 10 utility models, and 10 invention patents, totaling 977.

Four, improve management and service in an all-round way.

In 2012, faced with a new round of industrial restructuring, the company carried out information pformation, set up a perfect ERP system, OA system and CRM system. The company's service center used modern network platform to establish an integrated multi-functional service platform, and realized 24 hours all-weather free service. The 400 phone and website provided excellent service to the company's customers and potential customers, and provided information base for the two marketing, and set up VIP system.

Five, strengthen the construction of enterprise culture.

Wu Yue's history of over 2500 years has nurtured the beautiful and elegant scenery of Wujiang, Suzhou. "Wu Lingyue looks like a cloud". Paradise, gsuzhou and Xanadu, truly integrate fine and delicate Wu Yue culture essence into products, merge into management and integrate services, integrate romance and fashion, elegance and classic, style and warmth into our products, and make meticulous and considerate service form culture, so as to truly pform corporate culture into the soft power of development of enterprises.

Every step of Fasfi's growth is inseparable from all the "Fasfi" people's hard work, but also can not do without the support and assistance of the Jiangsu provincial Party committee, the provincial government, the China Textile Industry Federation, the Jiangsu Textile Industry Association, the Wujiang municipal Party committee and the municipal government.

Fatherfai will give back to our motherland with gratitude, give back to our society and give back to our parents.

Jiangnan cloud and water land, rich fish rice Township, Wu Yue breeding hero, time show fashion, France and Shi Fei continue to write the Chinese clothing and home textile industry's legend of prosperity. Thank you!