China Is Heading For The Fifth International Fashion Week

9 days, 46 fashion brands, 29 Chinese and foreign fashion designers, 40 top fashion shows, more than 310 design and model rookies, and 200 Chinese and foreign media. This is not London, New York, Paris and Milan. This is China fashion week.

From March 24th to April 1st, Beijing Hotel and Xinguang heaven and earth held all the conference sites, which were filled with eye-catching beauty and fashion banquet.

As the name sponsor of fashion week, Mercedes Benz will almost appear in the international fashion feast, and the title of China Fashion Week will undoubtedly raise Beijing fashion week to the same height as New York international fashion week.

However, whether China can become the "world's fifth Fashion Week" after the bustling business? Recently, the reporter interviewed people in the industry with a series of questions.

From made in China to Chinese design

With its vast resources, cheap labor and huge domestic and foreign markets, China always has the world's largest "garment manufacturing country" and the world's largest "clothing exporter".

Over the years, low price and excellent quality, "Made in China" is well received by consumers worldwide.

Take the United States as an example, according to the data released by the Ministry of Commerce and textiles and clothing office, from January 2011 to November, the United States imported 37 billion 890 million dollars of textiles and clothing from China, accounting for 40.2% of its total imports.

Neighbouring Japanese countries imported textiles and garments from China for 31 billion 590 million US dollars in 2011, accounting for 74.9% of their imports.

The long and perfect garment processing industry chain is the basis for the internationalization of fashion. This is confirmed by the fashion week's founder and the Milan fashion week with a history of more than 50 years.

As the most important industrial center in Italy, Milan is also one of the important industrial centers in Europe. Its textile, chemical and garment industries are extremely developed.

Designers here can be very convenient and closely involved in the cooperation with textile manufacturers, which attract good designers and attract buyers. These two parties undoubtedly stimulate the virtuous circle of the fashion industry.

The development of the mainland market has bred a number of well-known brands.

Since its formal entry into mainland China in 1993, JEANSWEST has taken pride in its status as the leader of China's casual wear industry. In 1997, JEANSWEST made great adjustments to its development strategy and completely abandoned the positioning of high-end leisure brands, adhering to the concept of "value for money" and "popularization of famous brands" and taking the road of "people first".

Over the past 20 years, JEANSWEST has gone through the ups and down of China's casual wear market. It has become an internationally well-known brand with the Japanese UNIQLO and ZARA of Spain.

China has become the fifth largest fashion week in the world. The foundation of a strong garment industry is an important condition.

Xie Yongxu, assistant professor of Design Department of Taiwan practice University, said in an interview with reporters: "the clothing market in the mainland is so large that it can provide designers and students with so many types of cloth and materials, and so many practical opportunities. This is not possible in Taiwan."

Many enterprises, which are always in the stage of processing production, become more aware of the pformation from "processing enterprises" to "brand trade" after China's entry into WTO, and carry out industrial upgrading.

It is not only clothing traders, designers, educators, researchers, models, media and international fashion circles of Chinese fashion circles are forming a strong trend.

"Changing the fashion situation, starting with students"

In the fashion industry, the most important thing is the training and promotion of design talents.

The London Fashion Week, founded in 1983, is regarded as the birthplace of design talent worldwide.

The British Fashion Association has helped and promoted many fashion designers in the past 29 years, mainly through the London Fashion week.

To find, develop and train designers, the British Fashion Association has a complete mechanism, such as the MA scholarship for talented but economically incompetent students, to subsidize students to design schools, and invites the media.

The fashion fund has called for the call of the British and the world's fashion industry to help and invest in talented designers, build a sustainable British fashion design industry, and provide a steady stream of human resources for companies around the world. Their slogan is "to leave brilliant designers for our British fashion industry".

In China, China Fashion Week held its first fashion show since 1997. In recent 15 years, nearly 1000 designers, fashion brand launches, special events and fashion awards have been held to promote young fashion designers, famous brands and creative designs to the world. China Fashion Week is one of the few international fashion stage with international influence.

On this international fashion week, the performance of outstanding graduates of Beijing Institute Of Fashion Technology, which is the main force of the Academy show, has brought a great surprise to the participants in the fashion industry both at home and abroad.

The 99 "Chen" theme series of students' works, rich in Chinese culture.

"These 25 groups of shows, each group has strong ideas and ideas that represent their own style. Chinese students' works are so stunning, mature and professional, which is beyond my expectation."

Natalie, President of the American fashion art foundation, told reporters happily.

20 years later, he came to China again. Natalie expressed surprise at the great changes in China's fashion industry.

Speaking to young Chinese designer Zhang Xiaotian, she said: "Europeans do not know China yet. If they come, they will find great changes in the Chinese fashion industry."

Lan Lanceng studied at University of the Arts in London London Clothing Institute for more than a year. Comparing the current situation of design talents at home and abroad, she said: "China's fashion is just beginning. It really takes time.

The students' works are very good and mature, but they need a good platform. One is to promote the creativity of Chinese designers. The two is to let designers at home and abroad freely communicate on this platform.

Changing the status quo of Chinese fashion starts with students.

In fact, the support of design talent has become a major event in the fashion week.

In March 28th, the "saint's Cup" 2012 China fashion business men's wear design competition jointly organized by China Fashion Designers Association and Hunan Saint West Industrial Co., Ltd. opened in Beijing Hotel.

Luo Wenliang, chairman of Saint West, said Saint West insisted on the direction of fashion business men's wear design.

Without copyright protection, there will be no future.

Chinese fashion shows a work with Chinese cultural elements, bringing a new breath to the world's fashion industry.

Fashion, as an industry, is characterized by creativity as the core. The fashion industry chain is created around creativity. Once the core is lost, the chain will break.

In the face of China's fashion star, Natalie put forward a forward-looking warning, that is, how to protect the copyright of design creativity.

In March 30th, the China Fashion Designers Association signed a cooperation agreement with the French women's clothing association to promote the complementary advantages of Chinese and French women's garments.

China has always hoped to introduce its unique and advanced educational system.

The French women's clothing association is a national fashion industry in France. Its members are well-known French women's clothing brand and clothing designers. They have great influence in France.

Natalie, a graduate of Academy of Fine Arts in France and an American design Professor, has a deep understanding of copyright protection in French and American fashion and fashion industries.

"France has more than 200 years of fashion history, from the very beginning it attaches great importance to protecting the creativity of designers, and copyright rules have been established when the industry is rising.

The history of American fashion is not long, and there are no rules to protect copyright, which directly leads to the emergence of few very creative designers in the US.

Japan, a rising fashion country, initially copied European and American works. "When they had their own designers and design styles, they immediately established rules to protect the copyright of their designers, because they knew the consequences of being copied.

China should set up a system and law to protect the copyright of designers, so that the designers of the country will be protected and will have the opportunity to publicize their works.

Ms. Natalie said.

"China's economic development relative to the economic downturn in Europe and the United States