New Trend Of Retail Development In 2012

In March 27th, the China National Business Information Center released a new trend of retail development in 2012 to media authorities.

In economy and consumer goods

First, the market of high quality parity goods will develop rapidly.

According to the sixth census data of China, the proportion of urban population in China increased by 13.46 percentage points in 2010 compared with 2000, and the urbanization rate was promoted at an average annual rate of 1.34 percentage points.

The new population of these towns has already formed a certain brand consumption consciousness, and there is a great demand for high quality parity products.

At present, the pricing of brand goods, especially clothing, is generally high in China, especially in the three or four line cities.

In the environment of high prices for several years, China has seen a marked downward trend in consumption. Some high quality and reasonably priced brand goods have been widely favored.

Therefore, the market of high quality parity goods will develop rapidly in China in the next few years.

Two, specialized retail channels will develop rapidly.

At present, China's department stores, supermarkets and other forms of homogenization are more serious, fierce competition, which will promote retail enterprises to professional (shop) development.

From the present situation of western developed countries, the number of specialized (selling) stores and the fine classification are one of the main forms of the retail market and one of the important shopping places for people to pursue high quality life.

With the improvement of the living standards of our people, the demand for personalization, specialization, specialization and convenience has increased rapidly, creating a huge space for the development of professional (Sales).

In recent years, the fast development of clothing fast fashion (ZARA, H&M, UNIQLO), home appliances, furniture and other professional (shop) stores has shown the market development direction.

At present, more and more department stores and shopping centers hope to improve their efficiency through cooperation with well-known professional shops.

Three, local enterprises will continue to expand regional leading edge.

In the environment of slowing economic growth and consumption growth, local enterprises continue to expand their regional advantages and expand the scope of services and services by brand effect.

Currently in Hebei, Jilin,

At the same time, a number of enterprises have begun to try to buyout, expand the proportion of self run, expand their own brands and other aspects of pformation; pay more attention to services, environment, functions to enhance market competitiveness.

Four, department stores will face new adjustment and pformation.

In recent years, the development mode of traditional joint operation and collection fee has negative impact on the development of enterprises, such as the contradiction between zero supply and demand, the alienation of functions of retail enterprises, the weakening of consumption, the weakening of innovative consumption ability, the difficulty of upgrading their brand image and the lack of integrity of enterprises, which restricts the further development of enterprises.

Therefore, large retail enterprises are in urgent need of pformation.

The main direction of pformation is to cooperate with more famous brand (Sales) shops, speed up the reaction to fashion, combine physical stores with online shopping, give full play to the advantages of network and physical stores, establish a buying team and improve the proportion of self run businesses.

Five, community commerce will develop rapidly.

The rapid development of urban construction in China and the continuous improvement of urbanization level are in sharp contrast with the backward development of community commerce and the inconvenient consumption of residents' communities.

The government and commercial authorities attach great importance to it. In recent years, they have been actively promoting the development of community commerce.

The rapid development of community commerce can relieve urban traffic pressure.

Six, the gap between net sales and physical stores is gradually narrowing.

First, online

Third, with the strengthening of market regulation, more and more online sales are genuine goods, and prices are correspondingly increased. The gap between online sales prices and physical stores is narrowed.

Fourth, with the expansion of the base, the market will further slow down as the market is further standardized, the tax policy is perfect, the price gap with the physical stores is narrowed, and the growth rate of the economy and consumption is slowing down.

Above all factors: the gap between online shopping and physical store sales will continue to shrink.