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B2C Precise Positioning &Nbsp; The First Brand Of Chinese Non Iron Shirts.

2012/4/10 9:19:00 19

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Hai one Technology Co., Ltd.

clothing

The vertical B2C brand Hai family, with the precise positioning of "ironing shirt expert", carries on the trump card, the single product ironing shirt, carries on the differentiated marketing in the market segmentation.

Up to now, we can say optimistically that the concept of iron free has been deeply rooted in the hearts of the people and deeply consumed.

market

The director of marketing at sea, who is in Beijing, attended the event.

For all businesses in fierce market competition, "positioning" is an unavoidable proposition for all enterprises to enter the market, whether traditional enterprises or e-commerce sites.

"At the beginning of the line, the sea family is working out.

Marketing

At the time of strategy, after several meetings of the company's top executives, after reviewing and investigating potential target consumer markets, and clarifying the unique competitive advantages of the enterprises, the Hai family finally decided to take the "ironing technology" of the 4 largest national patents in the field of ironing as the main force, push the non iron shirts, and strive to build the first brand of Chinese non iron shirts.

In addition, a sea market director also said that the push off shirts, which are pushing less than half a year, quickly became the popular category in the shirt Market. "On the one hand, thanks to the coming of the peak season of consumption, more people began to like the advantages of ironing shirts, such as shrinkage proof, wrinkle resistant, flat and neat, comfortable and beautiful, convenient maintenance, and image display. On the other hand, the high quality and cost-effective features of a wash and wear shirt has become an important reason for many consumers.

Not long ago, a new domain name, which was composed of acronyms in Chinese, was opened by the Hai family. In April 1st, it launched its new official website, including the layout of the home page, the setup of channel pages, and so on.

According to relevant information, the sea one is a brand of clothing vertical electricity supplier made by a sea technology limited company. It is located in the "ironing shirt expert" and pushes the iron free shirts to build the first brand of Chinese non iron shirts.