Growth Rate Decline Is A Good Opportunity To Make Fine Brands.

Wang Zhuo, Secretary General of China Fashion Association

Wang Zhuo said that since the second half of last year, China's garment industry has seen a downward trend.

It is estimated that the development of garment industry will not continue the high growth rate of 30% to 40% in the past year. The total growth will reach a moderate growth period, and the growth rate will be maintained at about 10%.

Industry slowdown is a good opportunity for Chinese garment enterprises to upgrade.

Wang Zhuo pointed out that, due to rapid growth over the years, the scale of the garment industry has expanded rapidly. Many enterprises are eager to expand their scale, expand their layout and seize the market. While boosting the development of the industry, many of the necessary links have not been done meticulous.

In the current slowdown in the industry growth trend, enterprises can take the opportunity to "thin thin".

Wang Zhuo believes that the number of stores does not represent the quality of the brand, and the way of doing business with economies of scale and thinking is bound to be a problem.

Enterprises should have the spirit of innovation, clear their brand positioning, establish the overall brand concept, deepen brand connotation.

The most urgent problem for the development of independent clothing brands in China is to speed up the pformation from processing and manufacturing thinking to value connotation thinking.

This requires enterprises to invest money.

Wang Zhuo believes that the lack of high-end talents is also a problem that restricts the further development of China's independent clothing brands.

Attracting a group of talents with rich brand operation experience, understanding the upstream and downstream industry chains and having an international perspective will be the focus of competition in the future.

For enterprises that turn from foreign trade processing to domestic brands, Wang Zhuo thinks that these two models are different because of their long-term path.