China's Exports To Europe Shoes And Clothing Products Have Declined Significantly.

Europe is an important export destination for China's foreign trade enterprises. As one of the important export industries, textile and garment industry in 2011 1~9 month, China's exports to European shoes and clothing and other products declined significantly. Small and medium-sized shoe and clothing enterprises have felt the impact of the European debt crisis.

Data show that in 2010, China's export growth to European shoes and clothing products was 28.95%, and the 1~9 growth rate in 2011 was 5.38%. In this regard, Zhu Qinghua, a consultant of light industry in China investment advisor, said that this shows that the order volume of some shoe and clothing enterprises in China has shrunk and the capital chain will be in trouble.

On the one hand, due to the poor international economic environment, the pace of international economic development has slowed down, and the demand for foreign trade in shoes and clothing has been insufficient. This has caused a direct impact on China's foreign trade sales volume. At the same time, the appreciation of the RMB exchange rate is strong, so the major shoe and clothing enterprises are afraid to make a long list to avoid the loss of exchange rate fluctuations.

Many small shoes and clothing enterprises do foreign trade orders only to keep the factory running, "do not seek money", but the current market situation makes these foreign trade enterprises at a loss. However, the beginning of the transformation of domestic sales of foreign trade enterprises is extremely difficult for small and medium-sized enterprises.

As domestic sales need to be distributed to distributors, dealers will be dragging money in various ways in the face of bad sales. Therefore, Capital chain Tension has become the biggest predicament for small and medium-sized shoe and clothing enterprises in the transformation of foreign trade. The shoe and garment enterprises require higher capital turnover rate. Minimizing the recovery cycle as much as possible will revitalize the operation speed of enterprises and raise the level of enterprise revenue so as to ensure the good operation of enterprises.

From the perspective of capital, expand new market Shoes and clothing enterprises need a lot of capital operation. From the enterprise level, due to the credit crunch, the credit support of light industry continues to decline, resulting in some enterprises' capital chain more intense. From all levels of analysis, small and medium-sized foreign trade Shoes and clothing Enterprises will face challenges.