Hubei Clothing Needs Brand Breakout

On the Hubei garment development salon held recently, many experts, scholars and entrepreneurs said that if our province's garment industry does not speed up the cultivation of strong independent brands, the market influence will further decline, and the development space will be seriously squeezed.

Processing more foreign trade, independent brand less

Speaking of Hubei clothing, there is always a feeling of wanting to stop.

Before the 90s of the last century, the clothing industry in Hubei occupies an important position in the whole country. The Han style clothing is also known as the "eight schools of Chinese clothing". In recent years, Han style clothing is declining.

Huang Minhong, director of the textile and weaving department of the provincial Commission for economic and Trade Commission, said that in recent years, the industrial structure of coastal areas has been adjusted, and the garment industry of Hubei province has welcomed the opportunity to undertake the transfer, and its processing capacity has improved rapidly. However, most of them are duplicated export processing modes, which rely on price competition for small profits but quick turnover. The added value of products is low, and sales profit is less than 50% of Shanghai women's clothing. Last year, 700 million garments were produced, but none of them had an output value of more than 1 billion yuan, and lack of independent brands was the main reason.

According to an entrepreneur, this year's International clothing The situation in the market is more severe than in 2008, and foreign trade orders are dropping very seriously. The average wage of ordinary employees has increased by 40%. Garment processing enterprises are facing increasing pressure.

Lack of core competitiveness of brand

Many entrepreneurs say that even with their own brand, enterprises are also facing the disadvantage of lacking core competitiveness.

In response to this phenomenon, Ye Qing, a deputy to the National People's Congress and professor of Zhongnan University of Economics and Law, suggested that there are many universities in Hubei, which have very good research resources, but the industry is seriously out of touch with scientific research, such as production research can effectively link up, or it can solve the core technological innovation capability of the garment industry development.

According to the data of 2010, the total R & D cost of 72 garment manufacturers above Designated Size in Wuhan is 8 million 650 thousand yuan, with an average of only about 100000 yuan per household, which is only the annual salary of an ordinary designer.

The company believes that apart from production and research, the industry does not really attach importance to brand culture and brand connotation. Why is the Han style clothing not long? The key reason is that the entrepreneurial team often has internal conflicts and lacks unified. value View.

Fashion culture urgently needed

The higher the degree of economic development, the more the clothing is divorced from the traditional connotation of "wearing warm", and the pursuit of higher aesthetic feeling.

In this regard, Mao Lihui, President of Wuhan Fashion Federation, proposed that the development of garment industry can not simply rely on developing production and processing, cultivating fashion culture, and improving Hubei through design and marketing. fashion Effect.

Zhou Jie, a professor at Wuhan Textile University, believes that the development of Hubei clothing should take the road of brand. Design clothing brand, lifestyle must be cutting-edge and fashion. If the brand design center and the production base are put together, the design concept is easily assimilated, and the idea will be constrained. "Many foreign clothing companies now build their production bases in China, but their headquarters are in Paris and Milan. Hubei garment enterprises can also place their production bases locally, and put R & D centers in cities such as Beijing and Shanghai.