College Students Start Their Own Clothing Store &Nbsp; Self Created Brand Is Not A Dream.

The first barrel Jin Yuan lives from thousands of dollars.

The first time I saw Zhang Pengxiang, he was concentrating on dealing with orders online on computers. He was a little thin. He looked very green, but his eyes were a little more firm and persistent than his peers.

When I asked him how he felt when he was a boss, he smiled shyly and said, "it's not bad."

Zhang Pengxiang is a native of Zhengzhou, Henan. His parents set up a photo studio in their hometown. Their family is not rich, but they are also surplus.

Because Zhang Pengxiang was studying in Chongqing thousands of miles away from home, his parents were afraid that he would treat himself badly. He paid nearly ten thousand of his living expenses every year, and the relatively well-off economic condition made Zhang Pengxiang have some savings during his college years.

In 2006, Zhang Pengxiang, a junior student, loved online games. In a casual conversation with friends, he learned that game cards could be sold for money, plus the popularity of online sales in recent years. He sprouted the idea of running a shop online to run a game card.

The first attempt was always bitter. Zhang Pengxiang had tried to run game cards and cosmetics.

Thinking about it, he and his girlfriend Feng Shuangmei kept the first family from two thousand people's living expenses.

Over the next few months, Zhang Pengxiang found that orders were increasing and customers began to grow exponentially.

But something has been troubling them. Because there is no real store, their stock is limited, and when customers want to see the real thing, it will be very troublesome.

In May 2008, Zhang Pengxiang began to discuss with her girlfriend about opening a physical store. Because they were all college students, they could not afford the excessive pfer fee and the rent of the golden lot. They once again concealed the address of the shop on the 13 floor of Wangfujing.

In the eyes of his girlfriend, Zhang Pengxiang is "Iron Man" who does not need sleep.

The initial operation was hard. Zhang Pengxiang and Feng Shuangmei kept watch in the store almost every day. Because ordering goods and sending orders, they often only had one meal a day, and staying up late became a habit.

Because just after the start, two people did not have more funds to hire helpers, almost all things had to be handled personally, lasted for a few months, two people are two or three o'clock in the morning to leave, second days in the morning often nine points have to rush to the store.

Feng Shuangmei said that Zhang Pengxiang was actually a particularly sleepy person, but at that time he looked like a "Iron Man" who did not need sleep. Although he had not enough sleep every day, he was still vigorous and energetic.

It is because of this struggle, they can basically sell goods, and few will be left.

When Zhang Pengxiang graduated, his family found him a job in a bank. The monthly salary was 4000 yuan. In many people's eyes, it was a good way out, but Zhang Pengxiang refused to think about it.

At that time, the total income of his online stores and physical stores was far more than that. His annual income was more than 100 thousand.

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At the end of the year, remarkable achievements have been made in order to improve the quality of work, and the remarkable achievements brought by orders have been recognized by both families. Parents also begin to understand the entrepreneurial ideas of the two people and give a lot of support.

Feng Shuangmei said, "although parents did not support before, they did not oppose it completely. They were very pleased to see what we have achieved.

But the parents of the world, how can not bear to see their children suffer, the last time they came to Chongqing to see our busy appearance is still very distressed.

All this did not stop Zhang Pengxiang's determination to go on. In order to expand the scale of operation, Zhang Pengxiang brought his family to Chongqing to help.

Today, his brother took charge of the photography work in the store. Feng Shuangmei's brother took on the business task. He and Feng double Mei's work pressure also reduced a lot, a group of young people here.

"My ideal is to create my own brand".

In February 2009, Zhang Pengxiang registered his website on the Internet. His goal now is to build a "university student entrepreneurship alliance". His "university student entrepreneurship alliance" will achieve zero risk and zero investment. The goods will be provided entirely by him. The difference between the owner and the seller is Li run, and he will hardly have any income in the process.

When I asked him if he considered "voluntary labor", he said, "I am a college student, and I understand the difficulty of starting a business. So I want to provide a good platform for those who have entrepreneurial dreams. I also hope that this will solve the pressure of their jobs."

Zhang Pengxiang is a stubborn person. He believes in a word: "character determines destiny."

In his view, it is better to earn more than to earn a stable job.

In the eyes of his girlfriend, Zhang Pengxiang is good tempered and patient, but what she appreciates most is Zhang Pengxiang's ambition. As long as he decides what he is going to do, he will stick to it.

"Nowadays, family members are very supportive. I want to do well and wait for the opportunity to expand the store.

I am now in contact with the factory, try to see whether I can make a special fashion dress by my own creativity. My ideal is that I have established myself in the market.