Sell Shoes Online And Sell 300 Thousand Pens A Year.

Sell shoes online and sell 300 thousand pens a year. He was "after 80", went to university, did not do business, and did not have many connections. The difference is that he sells shoes with "data".

Maybe 6 years ago, when he opened the shop, you were also eager to try. But he persisted and succeeded. In his insistence, he grasped the secret of opening the shop.

How can he win a place in the era of competitive e-commerce? How did he do that?

Using data to mine the market

In 2006, Lin Fuguang, who was studying at University, found that he had no use in learning and opened shop. Snow boots 。 A pair of shoes earned 1.5 yuan, and he sold 3000 pairs.

There was nothing special about his start-up period compared with ordinary entrepreneurs. In this insistence, young Lin Fuguang discovered the advantage behind open shop.

If the previous 3000 pairs were lucky, the 300 thousand last year depended on "data".

"For example, according to data cube, quantum statistics and so on, we can analyze the location of the customer and what items the customers browse, and the customers' preferences are clear." Lin Fu Guang said. It is understood that through data cube, quantum statistics and other software, the seller can obtain the macro situation of the industry, the market situation of its brand and consumer behavior.

"Background operation can understand itself through these data. brand Customer preferences and market analysis. Lin Fu Guang said.

There are five kinds of snow boots in the online shop of Lin Fuguang. There are two ways to wear them. Because they are both practical and stylish, this snow boots have become a bomb. To create explosive funds is also a means of online store marketing, and successfully creating explosive funds is an important means for sellers to increase sales volume. Lin Fu Guang gave his own experience: "successful explosions can greatly increase the weight of search, so that your products can get more free exhibition opportunities and introduce more natural search traffic."

In Lin Fuguang's professional terminology, it was found that the turnover rate of this product was particularly high, so we chose to build this product into a burst mode. The turnover rate is the percentage of the number of users who make the product page, and the popularity of the product according to the percentage. For example, the average access depth is the number of pages visited by the user on average, and it can read the customer's viscosity, product attractiveness and access requirement matching.

Precise marketing and management based on "data"

Good data analysis allows sellers to see the gaps in the market and more precise marketing and management methods. Last year, during the development of snow boots products, Lin Fuguang found that most of the customers believed that the soles of the snow boots were hard and the skid resistance was not good. In view of this situation, they developed the pure rubber sole snow boots, and to shoes The bottom shading is improved, and a memory sponge is added to the insole part to make the snow boots improve in comfort and skid resistance.

"The whole software we use can cover almost every process and link in our work, from pre sales, after sales to sales, finance and so on," Lin said. According to these data, the most effective and concise management is a management strategy of Lin Fuguang. "Such as shopping guide, professional picture shooting, description page guidance, after-sale service mechanism, quick response logistics system, choose excellent express company, every point will be constantly improved."

In the nearly 1000 square meters office located in Lin Fuguang's electronic business park, the backstage operation and customer service two departments have the largest number of people, forty or fifty people. In another warehouse of 1000 square meters, new products have been put into place in spring, and less than ten people are responsible for packaging and delivery. Among them, background operation is his core department, mainly responsible for online store data analysis.

Lin Fuguang said with a smile that the online shop is just a small business with initial scale. Compared with peers, it should pay more attention to the work of workflow and the application of software tools in the early stage. "For example, the decomposition of each work process, take the sales link, including orders, after-sales service, order printing, we early in the process of decomposition of these processes, to better operation."