Local Shoes And Clothing Brands Inspire Many Imitators.

2012/4/11 21:39:00 25

??? 日本語 Fran?ais English 中文

Local Shoes And Clothing Brand Expediting Imitating.

On a typical 100 meter long road, there are 34 shops selling all kinds of local brand products.

Some people believe that sales of Nike and Adidas in China this year are expected to reach about US $1 billion, while domestic competitors, such as Anta, 361 degrees, Lining, Xingquan, noble bird, del Hui and XTEP, have already challenged Nike and Adidas.

Seven wolves, Li Lang, Hongxing department store, 365+1, Giorgio Armani and CABBEEN aim at Giorgio Armani, Hugo, Zegna and other international brands.

These names may sound strange or even odd.

But in fact, the natural rule has been reversed, and the little fish began to eat the big fish.

10 or more years ago, Western brands outsourced their manufacturing businesses to these Chinese companies, which are now successfully launching and producing their own brand products.

In terms of quality, what they sell is often different from what they used to produce for foreign brand stores.

"Its fabric is mainly cashmere and a little wool, which is exactly the same as that of Armani."

A salesperson in the Lee Lang store said, pointing to a fashionable gray coat.

A Chinese company that operates the store is a local company in Jinjiang, which raised HK $1 billion 60 million (US $136 million) in November through its listing in Hongkong.

"But you can see from the price tag that it sells at a fraction of Armani's price," she added. "No one can see a trademark, so it looks just like Armani."

Several companies in Jinjiang frankly admit that imitation plays a role in the development of enterprises.

Seven wolves

It's a Jinjiang company listed in Shenzhen.

The twenty-first Century economic report quoted Zhou Shaoxiong, chairman of the company, as saying that his company first modeled on foreign brands and learned how to innovate itself.

The company's early imitation of the brand was crocodile, the newspaper said.

But recently, when Zhou Shaoxiong wandered around Hongkong shopping center, he became more interested in Zara and H&M.

The seven wolves are so successful that they produce a large number of "wolf" imitators.

In the streets of downtown Jinjiang, a shop called "wolf" or "temptation of wolves" is found every few meters.

The seven wolves gave them inspiration, and when these young imitators developed to a certain stage, they could begin to erode the brand value of the seven wolves.

But now it seems that the seven wolves are safe.

Compared with 2008, the company's sales doubled this year, enabling it to expand its sales outlets nationwide.

Several other production sports

Clothes & Accessories

Jinjiang company

For example, Anta, XTEP, PEAK and 361 degrees were also successful.

They are all based on the processing factories of foreign brands, but now they have gained international recognition on their own ability, and have won the market share from Nike and Adidas in China.

After they decided to sponsor the NBA, they accelerated their pace towards the value chain.

NBA has a large number of followers in China, partly due to the joining of Chinese players Yao Ming and Yi Jianlian.

Both PEAK and Anta are listed in Hongkong.

They sponsored Yao Ming's teammates in Houston rockets, so when the NBA event was broadcast in China, they naturally attracted millions of people's attention.

This marketing strategy has made the domestic sportswear brand expand rapidly in the domestic market this year, while Adidas's performance has dropped sharply.

As business flows to China's domestic competitors, Adidas's retail agents closed about 100 stores this year.

The company's manager was also dug, and Zheng Jie, the general manager of Reebok China, left Anta at the end of 2008.

Compared with foreign competitors, Chinese companies have established their own brand competitiveness and have several advantages.

First of all, Chinese companies are less dependent on franchised stores than foreign competitors, giving them greater control over quality and brand management.

Second, the expansion of local brands to the two or three tier cities is usually more rapid, which is the main source of revenue for local companies this year.