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Fierce Market Competition &Nbsp; Agents Need "Fish" Or "Fish"?

2012/4/18 14:48:00 14

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Clothing Agents Brand Clothing Agents Clothing Agents

The weather is getting warmer recently, but I think of a thin layer of snow in the capital in late 3, and a chill is still lingering.

clothing

Agent's heart.

This spring, agents are rather fatalistic. They say they look at the sky, and think of the industry changes in recent years. The agents are somewhat sad.

"The market competition is more and more intense, and the agent will be killed and killed."

An agent in Beijing has been growing up from the brand, but now it is forced to "lay off".

The company has increased the amount of work every year, but the agent has been in a vicious circle of profit and loan, and finally abandoned the agency right. He has worked hard for ten years.

There are also agents in the area under the jurisdiction of enterprises into a "vacuum zone", bustling streets have become manufacturers straight camp area, not embarrassed, agents can only reluctantly accept.

Look at God's face, ask manufacturers to support, and even hold the big franchisee below. When can the agent get rid of the weak Fufeng posture and stand up?

In a positive manner, the agent must put up a sad face.

The reduced site is withheld from agency.

Agent

They blame enterprises for their relentlessness. This mood is understandable, but the mall is the battleground, and you have the power of agency rather than ownership.

Even if we had overcome the difficulties together, the two sides were only cooperative, mutual benefit and win-win, and there was no question of who owes anyone.

Agents must first identify who they are and what role they will play in order to find their true value and strive for self-reliance.

What agents want is "fish" or "fish", which will determine the length of survival time.

Instead of drudgery and enterprise support, it is better to strengthen self building.

In recent years, garment enterprises have gradually sinks down to the terminal, and agents can also sink their own channels and establish direct outlets for agents.

Franchise chain

Shops, while gaining more stable channels, increase bargaining chips with enterprises.

The bottleneck of agents is how to pform from shop oriented to corporatization.

Team building and the establishment of service concept are all management knowledge that agents need to learn. Do not say that they can not find talent, and see how the largest local agents build teams.

Agents can unite to establish alliances, exchange experiences and jointly resist risks.

Every loser knows the way to succeed, but only the successful ones do.

The power of action is competitiveness, and who can do it depends on who is fast. This is the age of fast fish eating slow fish.