Wenzhou Shoe Machine Industry Is In A Dilemma.

The shoe machine industry in Wenzhou is mainly distributed in Ouhai Economic Development Zone, Lucheng Industrial Park, Longwan Economic Development Zone, Ruian, Yongjia and other places. The number of large and small shoe machine enterprises is nearly 300, with more than 60% enterprises with strong strength.

The product has 118 categories of 10 major categories, covering all aspects of shoe making technology, such as shoe design, manufacture, molding, etc., and is fully equipped with the output capacity of the whole plant, with an annual output of 60 thousand units.

After 20 years of development, the shoe machine industry in Wenzhou has reached a critical stage of pformation or upgrading.

Past

From "imitation in Wenzhou" to "made in Wenzhou"

Wenzhou has a long history of shoemaking, but the history of shoemaking is not long.

In 1990s, accompanied by a large number of shoe making machines and related services in Wenzhou shoe factories, the shoe machine in Wenzhou explode.

At the beginning, most of them only imitate Taiwan shoe machine. If a new product is on sale for less than half a year, Wenzhou shoe machine enterprises can quickly copy it and occupy Wenzhou at relatively low price.

Although Wenzhou shoe machine is partly called "Wenzhou imitation", Wen has improved and produced a series of shoe making equipment which is more suitable for domestic shoemaking by studying the import equipment of Italy and Taiwan, and combining with China's national conditions.

Now, the technical content and grade of the product are close to or even exceed the level of the shoe machine in Taiwan, and integrate into the production concept of the design and technological products of Italy shoe machine.

At the same time, Wenzhou shoe machine enterprises take an active part in the formulation of industry standards.

According to the statistics of the national leather shoes machinery standardization center, in recent years, China's newly issued footwear machinery industry standard 23 items, by the Wenzhou shoe machine enterprise exclusive undertaking and has completed 14 items.

Unremitting efforts, Wenzhou shoe machine enterprises have realized "Wenzhou manufacturing", among which the most representative enterprises are Wenzhou Dalong Machinery Co., Ltd., Wenzhou Oujiang Hydraulic Machinery Co., Ltd., Wenzhou Dalong Machinery Manufacturing Co., Ltd.

Now

The product is medium to many, homogenization is serious, payment is in arrears generally.

Wenzhou shoe machine has achieved good results while many problems still exist.

Blindly imitation and quick success and instant benefit are common problems.

"In the early stage of the development of Wenzhou shoe-machine, imitating Taiwan, imitating Italy, now imitating the local people, imitating others, and harming others themselves.

Because of the weak ability of independent development, as long as there are relatively new machinery in the exhibition, there will be more than one brand imitation product in the second year's exhibition. "

Wenzhou Oujiang Hydraulic Machinery Co., Ltd. chairman Ye Keguang said.

Ye Keguang is the first president of Wenzhou shoe machine Association. From imitation to innovation and development, he has a strong voice in Wenzhou shoe machine industry.

Zhou Zhaozhong, chairman of Wenzhou shoe capital shoe machine Co., Ltd. is the veteran statesman of Wenzhou shoe machine industry.

He said that with the increasing number of shoe machine enterprises in Wenzhou, the products of every enterprise are closer to the function and appearance, and the overlapping of product varieties between enterprises is serious. Therefore, price competition has become a means for many enterprises to compete for the market.

It is understood that in the shoe machine enterprises in Wenzhou, there are more than 10 enterprises producing the same type of disc injecting machines, and there are more than 10 enterprises producing the same type of front and back machines. The price of the same type disc machines is twenty thousand or thirty thousand yuan.

Future

Focus on "application innovation" and "improvement and innovation" pformation and upgrading

According to the China Leather Industry Association, in recent three years, the annual sales volume of China's shoe making machinery has increased by more than 20% every year, which fully proves that China's shoemaking machine will have great opportunities for development.

The key problem is that the shoe machine in Wenzhou should break through the constraints of the development of the industry, strengthen independent innovation, pay attention to the upgrading of machinery, and develop products that are highly automated and meet the needs of lean production.

In addition to improving the grade and stabilizing the level of after-sales service, it is necessary to pform and upgrade and eliminate the maladies of the industry.

For the shoe machine industry in Wenzhou, it is too early to completely innovate. We should vigorously advocate "application innovation" and "improvement and innovation".

In view of the backward situation of shoe-making technology in our city, the introduction of technology to cooperate is the best policy.

The shoe-making technology of shoe machine enterprises in Taiwan has always been ahead of the mainland, and is relatively standardized in terms of management and management. It also has rich experience in international market development, and has basically been in line with international standards. Therefore, it can learn from them through cooperation and exchanges with Taiwan shoe machine factory, so as to speed up the upgrading of shoe machine industry in our city.

Integrating enterprises, forming groups, taking professional production roads, creating a loud voice.

Although the number of shoe machine enterprises on the scale of our city is few, but we can call the wind and rain in the market, take this opportunity to consolidate or merge and reorganize small enterprises that produce similar products, and set up shoe-making enterprise groups to achieve pformation and upgrading.

From the perspective of the law of development of enterprises, most of the enterprises in the shoe machine industry, which have been fighting for more than 20 years, have reached the stage of brand establishment and development. It is urgent to create a complete brand cultivation and development plan so as to enable enterprises to go to a higher level.

Therefore, many bosses of shoe-making enterprises require that in the pformation and upgrading of enterprises, it is difficult for them to fight alone, the government should strengthen guidance, and trade associations should actively coordinate.

As time goes by, with the shift of the world's shoemaking industry, Asia is not only the world's most important place for shoemaking, but also the "Asian era" of shoemaking. Wenzhou's shoe machine will be big tomorrow.