Cohesion And Flying: The New Autumn Festival Conference Of Birds And Birds Is Held Successfully.

Recently, the 2012 autumn new product conference was held successfully.

At this conference, the rich birds launched a number of new products, including women's shoes including the wizard of Oz series, the simple fashion series and the gorgeous evening wear series. Men's shoes include leisure series, business casual series and formal dress series.

The product is rich and unique, with frequent highlights. It is a perfect interpretation of the product style of "rich, elegant, and elegant".

"Birds of fortune 2012 autumn new products are divided into A line products and B line products."

According to Tong Jinlong, deputy general manager of fortune bird marketing company, A line products are mainly aimed at the mainstream shopping malls of a second tier city, and the fashion trend of product design is in line with the demand of shopping malls for product fashion and brand influence.

B line products are mainly attacking three or four tier cities, with moderate product prices, giving full consideration to the loyal consumers of rich birds and attracting potential consumers.

At present, the rich bird group owns four brands: "riches and birds", "ANYWALK", "MOLINA" and "ENALENA". The product line covers a series of white-collar dress fashion series, youth leisure series, sports and leisure series, has certain consumers and popularity in the market, and has also established a good brand image in the consumer group.

It is understood that at the beginning of the founding of the group, the company always adheres to the business objective of "innovation and development, quality and survival, management and efficiency". Adhering to the pioneering spirit of "innovation and development, quality and survival, management and efficiency", it has been struggling for more than 20 years. The group has won over 100 honorary titles such as "China Star Enterprise", "China's footwear industry quality leader", "national advanced technology service center", "state-level technology development center", "China genuine leather shoes king", "China leather shoes shoes leader" and so on, and has won the support and affirmation of the industry and consumers.

Among them, "rich and precious" brand leather shoes were rated as "quality products of the Ministry of agriculture", "China leather shoes leading shoes", "China famous brand products" and "state inspection free products".

In 1999, "lucky bird" was identified as "China famous trademark" by the Trademark Office of the State Administration for Industry and commerce.

In 2006, the Ministry of Commerce organized the "brand Wanli" campaign, and the "lucky bird" was awarded the "most competitive brand in the market".

With its advanced designer team and advanced shoemaking technology, Fu Fu bird leather shoes has quickly become the most popular brand of medium and high grade shoes in China.

For a long time, the bird and bird group has attached great importance to the research and application of product technology, and has won the trust and favor of consumers with quality product quality and perfect after-sale service system.

The group always regards customer satisfaction as a yardstick for measuring the work of every enterprise, establishes a feedback system for customer quality information, understands customers' demand for product quality in a variety of ways, timely deals with customer feedback information on product quality, improves customer satisfaction with product quality, continues to grow bigger and stronger, and does fine and meticulous work, so as to be brave in the fierce market competition.