Jiaxing Textile Enterprises "Borrow Ladder To Climb High" &Nbsp; Strengthen Technological Transformation To Create Brand Names.

Yesterday morning, Huang Yeyu of Ming Hui Feng Hui holding group linen socks Co., Ltd. was busy shipping goods to customers in Qinhuangdao. "This is the season changing season. Socks, T-shirt and vest are in short supply. We can't even deliver the goods." Huang Yeyu said.

Ming Xiao group has 5 enterprises, mainly produces cotton yarn, linen yarn, fabric, clothing In 2011, sales revenue was 1 billion 112 million yuan and profit was 100 million yuan. Although cotton yarn and linen yarn account for a large portion of sales revenue, enterprises have clearly positioned their development orientation in industrial chain extension and brand building. "This year, our socks and clothing sales revenue is expected to reach 200 million yuan, doubling last year." Bu Juming, chairman of the group, told the author.

"The key to the end product of textile products is brand and quality. In recent years, we have invested about 5000000 yuan in research and development every year to enhance the quality of products." In addition to building the brand of "Ming Feng Hui", the company also registered the "ALINON" brand in 2009. Next, it will strive to mold "ALINON" into a high-end garment brand. In the next three years, the proportion of socks and garments will reach 50% of the sales revenue of the whole group.

Increase R & D investment and cultivate autonomy brand Constantly developing new products, focusing on quality improvement, the Ming and Yang Group Transformation and upgrading "borrow ladder to climb high", effectively extended the industrial chain, expanded profit margins, and realized high value-added products. "By the end of 2013, our clothing brand stores will achieve full coverage in the first tier cities across the country." Bu Juming has confidence in the future development.

Changxing Jet Weaving Co., Ltd., which is only one way from Ming Yao group, is another bustling scene. Yesterday, I saw in the new plant of the company that two modern office buildings radiated with the bright and spacious factory buildings. Entering the workshop, the roaring sound of the machine is a happy symphony. "This is a newly upgraded device with a speed of 800 rpm, which is nearly 60% higher than that of the old equipment." Wang Yonglin, the chairman of the company, pointed out a row of looms. "A previous truck driver could only manage 10 machines, and now it can manage 24 units. The efficiency is more than doubled, and the capacity is comparable to that of the old ones. After launching the new equipment, it is equivalent to lowering energy consumption, and at the same time, all environmental indicators are up to standard.

"To survive in difficulties" is Wang Yonglin's greatest understanding of doing business. He said that the current economic situation is not very good. It is very important for private entrepreneurs to establish confidence and find a way out. "Now it is a good time for enterprises to eliminate backward and speed up transformation and upgrading." Wang Yonglin told me that in another month, the equipment of the new plant will be all in place, and the output value is expected to increase by more than 50% this year.

Speed up technological transformation, create our own brand, and improve product quality in an all-round way. In the interview, the author found that under the environment of smooth economic operation, some textile enterprises in Xiuzhou district are strengthening their strength and strengthening their bones. "Tradition" Spin Only by constantly strengthening technological transformation, upgrading product quality and extending industrial chain effectively can enterprises remain invincible in competition. Xiuzhou District Economic and Business Bureau official said.