Sporting Goods Business Slipped &Nbsp, Stock Prices Continued To Slump.

Nowadays,

A few days ago, Baosheng International said it expected to lose its mid term results this year.

Independent analyst Ma Gang told reporters that "over the past five years, the scale of China's sporting goods market has grown at an annual rate of more than 20%, once known as the sunrise industry, and the names of the head of sporting goods companies are also appearing on the list of major rich people."

However, from last year, the problem of sporting goods industry first broke out in the branding business.

"Inventory problem is actually the most direct manifestation of the slowdown in the growth of the sporting goods industry."

A Anta insider said.

"Discount promotion is the most direct means of promotion."

An insider from Anta pointed out to reporters that the cost of raw materials has been rising steadily last year, and in addition, in order to get rid of inventory, the price war has been discounted. "This year is not a good day."

The increase in discount rate is due to the serious backlog of stocks. Ma Gang pointed out that the sports brand in the market has been launched this year.

Today, downstream businesses are also having a hard time.

"The number of sports goods channels at the moment is approaching the limit of growth. The sporting goods industry needs to break through the category, promote the growth of single store promotion."

Ma Gang believes that the "ceiling" of extensive growth has arrived, whether for upstream brands or downstream retailers.