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Mother'S Day Gift Marketing Strategy

2012/4/27 12:07:00 20

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Mother'S Day Mother'S Day Gift Carnation

What is holiday marketing?

As the name suggests, holiday marketing refers to the promotion of product and brand promotion activities through the use of consumers' holiday consumption psychology, comprehensive advertising, public performance, on-site sales and other marketing means during the holidays, aiming at improving the sales force of products and enhancing the brand image.

Attribution, it is part of the entire marketing plan, rather than short-term sales activities, for some festival consumer products, the significance of holiday marketing is even more important.

A year's schedule can be divided into four categories.

One is statutory holidays: New Year's day, Spring Festival, 38 festivals, May 1, 61, teachers' day, August 1, national day and so on.

Two are illegal holiday categories: Dragon Boat Festival, Valentine's day, Tomb Sweeping Day, mother's day, father's day, Mid Autumn Festival, Lantern Festival, Easter, Christmas and so on.

Three is the folk custom season: summer solstice, winter solstice, winter, Laba and so on.

Four, businesses set holiday categories: Shop day, clothing festival, Kite Festival, food festival and so on.

Of course, the product is different, the importance of festivals is also different, for example, the Lantern Festival is definitely the patent of tangyuan.

Why holiday marketing?

The characteristics of festival consumption psychology determine the different festivals and sales forms, and the promotion of new brands is also an excellent opportunity for consumers to have intimate contact.

For online stores that sell flowers and sell gifts to mothers, it is worth looking forward to during the mother's day. The era of Internet consumption has arrived. Consumers' buying habits have undergone great changes, and consumers are more and more "heart". Therefore, your online shop decoration, display of exhibits and promotion of online shops are particularly important.

Marketing strategies for mother's Day

1, LOGO

You can change the LOGO of your online shop to a picture that matches the theme of mother's day, such as putting a small picture full of maternal love or carnation pictures on the base map, so that the whole page looks warmer.

2. Do mother's Day related topics.

Collecting some articles related to mother's day on the Internet and editing them, the most important thing is to create more original articles, write stories between you and your mother, and write about those touching maternal love you know.

When your mother's Day topic is rich enough and original content is enough, it will bring huge traffic volume.

As a result, the possibility of converting traffic to sales is even greater.

3, soft Wen marketing

You can naturally insert your products and product descriptions in your original or reprinted postings related to mother's day. For example, after you finish telling the story of your mother and you, you can write it at the end. In order to thank my mother, I bought her * * * (the name of the shop sold here) as a gift for her on this special day.

This gift * * * (here is an introduction to the product).

4, network promotion

A, viral marketing

You can open up a piece in your shop and send visitors a blessing to your mother. You can enjoy a certain discount if you send your best wishes to your mother's Day gift shop.

I believe this move will attract many customers.

B, Forum promotion

Post or post in every major forum in China.

For example, in a famous forum, there is a postcard about mother's day, which is "collective memories of mother's greatest event". If you post here, and introduce some gifts from your online shop, I believe it will bring some customers to you, but what you need to note is that your posts can not be pure advertising stickers.