Women'S Shoes Market "&Nbsp"; &Nbsp; Analysis Of The Successful Experience Of Buddy

In the commodity market, the pursuit of wealth has always been an enterprise's persistent goal.

In every year's brand joining feast, businessmen always do not neglect the most detailed market analysis and screening of the industries and brands that they want to join, so as to decide the brand enterprises they want to join.

Looking at the dazzling business market, the most popular business sector is the sunrise industry, except cars and real estate.

Footwear, as one of the essential consumer goods for people's life, is obviously endless in recent years.

Especially as people's pursuit of fashion collocation increases year by year, footwear products have become the mainstream of consumption in the market.

According to relevant media statistics, it is found that

Buddy is the flagship shoes brand of Hongkong new wing group. It combines the charming Italian style and traditional Chinese connotation to create the brand of BDI, and set up a marketing center in Guangzhou, China's shoe capital. At the same time, there are sub branches in Shanghai and Beijing.

With the rich experience accumulated in the manufacture of high quality leather shoes, buddy has always been a leader in Southeast Asia's leather shoes manufacturing and export industry, which occupies more than 30% of the US market share in Hongkong. It fully demonstrates the strong strength of the group and has created a solid group strength support for joining the franchisee.

Besides, there are some supportive policies and advantages which are widely favored by market franchisees.

At present, the company has successfully operated NIKE, CLARKS, FLY FLOT, FIORUCCI and BRONX brands, and its retail network has been distributed in more than 30 major cities nationwide. It has become one of the largest leather shoes chain brands in China.

Among them, fashionable and comfortable, price concessions, quality superior brand advantage is also an important factor for customers to trust and love buddy.

By this year, sales of buddy products have exceeded 1 billion, and only Guangzhou companies pay about 6000000 annually.

After 20 years of brand precipitation and the strength of more than 150 stores nationwide, buddy has established an omni-directional e-commerce system in 09. It has become one of the preferred brands for women's online shopping in women's office culture.

On the policy side, the company promises to deliver a 10 thousand yuan venture fund every month, and will provide free services for franchisees, including reimbursement for decoration, reimbursement of rent, reimbursement of staff salaries, and full exchange of unsalable goods.

In addition, the company will also analyze the investment return on the franchisee's brand management, and send professional staff to the shop location of the franchisee, shop decoration, staff recruitment, shop assistant training, shop manager training, shop area, business circle location and other related guidance and help.

In addition, according to the local actual consumption ability and other comprehensive factors, it can provide the franchisee with a marketable commodity combination, and provide direct cash incentives to the franchisees who have achieved good sales performance in each fiscal year and good business conditions, and car sales incentives such as car incentives.

In product development,

According to the market layout and feedback, buddy will carry out brand publicity activities in a national or regional media, providing various Chinese and foreign holiday programs with different store atmosphere layout props.

In addition, the group headquarters will also set up an efficient nationwide electronic distribution network platform to help franchisees achieve point to point direct distribution, and franchisees can login directly to the online ordering platform anytime and anywhere, so that they can complete the order.

On this basis, buddy's marketing consultant will also conduct regular inspections throughout the country, conduct comprehensive business guidance on franchisee stores' market operation and other aspects, and manage demonstration sites to help franchisees improve their business capacity and maximize the development of market terminals.

With the continuous development of the women's shoes and the popularization of Internet resources at all levels of society, enterprises will further innovate the brand e-commerce system, and strive to create a fast, convenient and high quality consumer platform for the vast majority of the consumers, and strive to realize the vertically integrated management structure of buddy e-commerce in 3 years.