The Development Style Of Garment Enterprises Is Advancing Towards Diversification.

Business Administration series, leisure series, fashion series, sports series...

Every April and May

The enterprise convened the intensive period of this year's autumn and winter series order.

In recent days, journalists have participated in several local brands.

Then summed up such a way: in the situation of market segmentation and differentiation, the development style of enterprises has begun to diversify.

Emperor Card: still continues four series

At the 2012 autumn and winter new product conference held recently, the reporter learned that the products of emperor men's clothing in autumn and winter 2012 will continue to be extended to the business administration series and leisure series.

Series and wedding series are four main categories.

In style, we strive to make every series of products more precise and strive for excellence in every detail in terms of quality.

That evening's fashion events, colorful and colorful multimedia, the emperor's 2012 autumn and winter new product characteristics are vividly interpreted.

The Business Administration Series pays more attention to the quality and the refinement of the fabric, with simple lines, exquisite workmanship, exquisite quality and comfort. Leisure series is more inclined to life and relaxation, and highlights the sense of dress and full of Romantic Flavour through rich colors. The fashion series is closer to the international trend and popular colors, and highlights the personal taste through clever cutting and bold colors. The wedding series is more suitable for Chinese consumers' aesthetic intention, and it will be organically combined with Chinese elements, more elegant and romantic.

At the scene of the fashion festival, many distributors began to inquire about the style displayed and record accordingly.

"We are more concerned about the fashion series and the new products displayed in the fashion show. We like them very much and write them down first."

The dealer who interviewed the reporter just joined last year. He was very young. He had a very shy smile. He had full confidence in his cooperation with emperor.

It is reported that, in line with the commodity strategy, the 2012 imperial menswear will rely on the scientific and technological strength of the great group and support the commodity strategy through material development, quality control and version design.

S: explore new life in the open air

In April 21st, in the new conference and leisure outdoor launch conference held in April 21st, according to "Si Shu long" responsible person, the autumn and winter of 2012 extended the design soul of the brand new blue ocean, the new sunshine and the new continent, and the rich color, unique style, clever vision, meticulously created a happy world for people.

It is understood that in 2012 autumn and winter "Si Shu long" leisure outdoor brand launched two major series of urban leisure and outdoor fashion.

In the product development and design, we integrate the concept of sports art and fashion design concept, with different materials and perfect techniques, displaying the spirit of health, vitality, sunshine, comfort and simplicity, fully reflecting the concept of leisure and diversified styles.

The brand marketing director Wu Zeping said that the new brand will be styled as "casual outdoor".

Such a positioning is neither a traditional casual dress nor a professional outdoor dress. "SEA SUN SAND" is a casual outdoor dress based on leisure, combined with the current city people like to work or travel on weekends.

Qipai: multi brand operation

As the "big brother" brand in Fujian men's Menswear, Qipai also took the lead in the autumn and winter series this year, through a clear brand planning, reasonable brand combination and perfect brand function to compete with the competitive brand.

It is reported that Qipai will carry out diversified brand operation in a timely manner. Through brand endorsement, we will actively develop three brand names: Black brand, seven card Purple Label, and Chinese standing collar red label, and expand the emerging consumer groups with reasonable brand structure and clear brand positioning, so as to maximize brand value and promote continuous sales profits.

According to the introduction, Qipai black label, as the main brand of Qipai, is positioned in the classic fashion style. It distinguishes the classic series, business series and leisure series. It meets the public's aesthetic taste and pursuit of fashion and meets the needs of the current seven card core consumer group.

Qipai Purple Label, as a strategic brand of seven cards, focuses on the first and second tier markets. It appeals to the city fashion, including elite series, fashion business series and metropolis leisure series, with more fashionable design elements, closely following the international fashion pulse, and performing elegant urban feelings.

As the brand image series, the Chinese standing collar red label will uphold its design concept of "Dongfeng West rhyme", with Chinese fashion as the product style, and create the oriental charm and extraordinary charm of Chinese men with celebration series, business administration series and golden collar series.

What is worth looking forward to is that in the autumn and winter of 2013, Qipai will also launch a series of brand names that represent the top technology level of the seven cards, integrate oriental charm and Western fashion, and fight the first and second tier cities to achieve the extension of the Chinese collar products to the high-end market, and enhance the brand competitiveness and appeal.