Sports Industry Begins To Pay Attention To Outdoor Equipment

During the "May 1" holiday, the outdoor activities such as mountaineering, rock climbing and hiking traversed together with tourism, leisure and exercise became the holiday choices for many people.

Reporters in the "national sports industry base" Fujian, Jinjiang and other places to understand that, along with

The rise of many traditional sporting goods companies is speeding up the march toward outdoor equipment.

Outdoor products are becoming bodies.

A new hot spot.

Zhao Jinsong, 29, is an employee of a public institution in Fuzhou.

Xiao Zhao, who was very fond of fitness at the time, had a few friends with him two days ago. He came to Xiangan, Xiamen, and started a hearty and hiking mountaineering tour.

"Wearing hiking shoes, climbing mountains and climbing with friends and family members, breathing fresh air while exercising, is really a great pleasure!" said Xiao Zhao.

Zhao Jinsong told reporters, "in May 6th, Taining, Fujian will also hold an international challenge for mountain outdoor sports. I am planning to prepare with my friends to experience the match atmosphere in person."

Outdoor sports, which can be close to nature and exercise, are now popular among more and more urban youths.

Accompanied by the rapid development of China's outdoor sports equipment industry.

In April 30th, the reporter came to Colombo outdoor products Co., Ltd., a shop in Fa Hai Road, Fuzhou.

Assault clothing, snow boots, mountaineering staff, climbing rope...

Just like entering a field sports equipment base camp, all kinds of outdoor supplies are available.

Chen Yan, a regional manager in Fujian, told reporters that people's pursuit of personality, proximity to nature and the courage to explore spirit are becoming increasingly prominent. In recent two years, domestic outdoor sporting goods sales are booming.

Founded in 2003, the brand of "Columbia step outdoor" has opened more than 300 sales terminals nationwide and ranks among the first line brands of domestic outdoor products.

With the increasing demand for sports and leisure in China, sports industry has been developing vigorously.

Many well-known outdoor sports enterprises such as "Northface" and "wolf claw" have intensified the development of the Chinese market.

On the other hand, domestic sporting goods enterprises, which have made great progress in recent years, have also focused their attention on this emerging market field and bred famous brands such as "Pathfinder" and "Colombo".

Fujian Jinjiang Mingwei shoes and Garments Co., Ltd. was originally a foreign trade foundry enterprise, specializing in the production of sports shoes for foreign brands.

Since 2008, enterprises have suffered a great impact in the financial crisis.

In order to change the passive situation of over reliance on foreign trade orders, Mingwei registered the youth outdoor sports brand in 2009, specializing in the production of outdoor sports equipment, and began to expand from foreign trade to domestic sales.

According to Hong Qinming, the responsible person of Mingwei company, after more than two years of market development, Mingwei has become a small celebrity in the outdoor sports equipment for young people in China. There are more than 500 stores in the country, and it is expected to grow to six or seven hundred this year.

Coincidentally, Thailand footwear Limited by Share Ltd, the largest shoe manufacturer in Fujian, is also keen to grasp the new business opportunities in the outdoor products market.

Last December, Thailand shares (002517, stock bar) invested 30 million yuan to set up Xiamen Rui hang Agel Ecommerce Ltd, through the network sales company owned "RAX" brand clothing, shoes and hats, backpacks and other outdoor equipment.

Affected by the intensified competition in the domestic market, sporting goods enterprises are increasingly developing towards differentiation and functionalization.

"Outdoor products are such a market potential."

He Wei, a chief editor of Fujian, thinks that

Related industry analysis, from a macro perspective, outdoor equipment is a sub category of sports goods, its market size is about 1/4 of the entire sporting goods industry.

According to the statistics of the outdoor products branch of China Textile Business Association, the export volume and retail sales of outdoor products industry in China in 2011 were 5 billion 430 million yuan and 10 billion 760 million yuan respectively, up 69.16% and 50.91% respectively.

"Consumers buy Outdoor

It does not necessarily involve outdoor activities such as mountaineering and rock climbing.

It often represents the pursuit of individuality and the yearning for independence and freedom of life in modern urban communities.

He Wei said.

He Wei believes that at present, China's sports shoes and apparel industry has gradually been in line with internationally renowned brands in the fields of raw materials research and development, product manufacturing and design.

"But the value of outdoor products is mainly reflected in the brand and cultural connotation.

In the future, outdoor equipment enterprises in China need to make further efforts in brand development, value-added upgrading and product differentiation.