New Forces To Promote Sustainable Development Of Footwear Enterprises

According to the latest data from a market research company in the United States, a product of physiological footwear is selling well in the market. By the end of 2011, the sales volume of this kind of footwear increased by 4 times compared with the previous year.

By tracking four retail outlets, the company calculated the market value of birth shoes in the US for us $76 million, and the trade magazine Footwear insight estimated that the global market value of physiological shoes was $100 million.

According to statistics,

Now in the United States

Sales have accounted for nearly 25% of the total sales, while sales of sports shoes with no physiological functions have dropped by 12%. The rise of physiological shoes has had a significant impact on the whole sports shoes market. Meanwhile, the classified investor MBT has also gained considerable profits from the hot selling of the physiological shoes. The Swiss Corporation invented the concept of no fixed sole, simulating the bare feet walking on the soft and uneven natural road, which helps activate the small muscle groups of the whole body.

At present, physiological shoes have sold about 5000000 pairs in more than 30 markets, so that the growth rate of enterprises has reached two digits.

It can be seen that the new products have strong attraction to the consumer market. Therefore, it is also proved that only by adopting innovative thinking to carry out production and operation can enterprises achieve differentiated operation, possess core competitive edge, and stand out in the market with distinctive characteristics.

With the development of market economy, the competition of various industries has entered the stage of white heat. The market rule of "survival of the fittest" has made this atmosphere more tense.

And in the shoe industry with enormous potential,

The competition is escalating gradually, and the brand products that emerge in an endless stream make the whole shoe market glittering for a time, but the more and more serious homogenization phenomenon has overshadowed the brand products that originally had strong competitiveness.

Product image, positioning, and even imitation of marketing methods follow the trend. Many shoe companies have lost the connotation and characteristics of their brands, unable to attract consumers' attention by virtue of their unique personality, thus losing the opportunity to occupy a favorable position in the market.

Therefore, brand shoe enterprises must enhance their competitive power and open up larger market development space. They must make a sound start, win the game, cultivate the spirit of innovation, constantly create new products, new technologies, new markets and overturn the new situation of competitors, so as to enable enterprises to remain invincible.

Innovation is the soul on which the enterprise depends. It is the basic requirement of the market economy and the inevitable trend of the development of the times.

Innovation plays an important role in the production and operation of enterprises. It not only improves work efficiency, reduces costs, but also normalize the order of operation, abolish the drawbacks of the system, and enable enterprises to develop in the right direction and create greater benefits.

In short, innovation can inject fresh blood into the enterprise, maintain the vitality and promote the sustainable development of enterprises.

Therefore, innovation is very important for shoe enterprises. Only by innovating, can shoe enterprises continue to make progress and take the strong competitive advantage in the forefront of the industry.

So, what aspects of innovation should shoe enterprises pay attention to?

Product technology

Products are produced to meet the needs of consumers. Shoes enterprises should understand the preferences and purchase psychology of consumers through market research work, grasp the market dynamics in time, boldly break through the traditional outdated design concepts, and design products in a bold and unconstrained manner.

At the same time, shoe manufacturers should also introduce advanced technology and equipment to innovate in the technological content of products, enhance core competitiveness, increase the added value of products, and take differentiated product lines.

We should speed up the upgrading of products, collect feedback information from consumers, constantly improve products, expand product influence and reputation, and gain the favor and support of consumer market through product innovation.

Channel terminal innovation

According to their abilities, market environment and situation, shoe enterprises should choose suitable areas for product sales to build channels, and expand them to form a network system. On the basis of opening sales channels such as franchised stores and authorized stores, and actively create brand specific sales shops, such as discount stores and stock stores, etc., to stimulate consumer demand.

In addition, shoe manufacturers should improve their terminal construction. Whether they are shop decoration, product display or service guide, they must strive to create the best shopping environment for consumers, and create more interactive experience consumption mode, so that consumers can truly enjoy the whole shopping process.

Marketing strategy innovation

A variety of marketing strategies can enhance the visibility of products and drive sales to increase.

Shoe companies should flexibly apply marketing strategies to formulate a complete implementation plan, so that products can be presented to consumers better, induce demand and guide consumption, so that consumers can buy satisfied products and expand their brand influence through word of mouth.

In addition to using the product itself to carry out pricing, promotion and other strategies, as well as making use of other media such as network, news, sports events, etc., the shoe enterprises should also strengthen innovation, and combine these marketing strategies with various combinations or brainstorming to find better strategies to achieve the best results.

Shoe enterprises should stick to the spirit of innovation persistently, not only to innovate in product technology, channel terminals and marketing strategies, but also to carry out innovative ideas in all aspects of production and operation of enterprises.

Innovation is a continuous dynamic process. Shoe companies need to integrate their advantageous resources and give full play to the backbone. After making clear their innovation goals, they must persevere in their efforts and pursue innovation without end.

Only by keeping pace with the times, aiming at the market demand and increasing the input of innovation, can shoe enterprises base themselves on the core competitiveness and promote the sustainable development of enterprises with the power of innovation.