• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Ten Major Competitive Factors Affecting China's Garment Industry In 2012

    2012/5/5 10:20:00 21

    M Consumption BeltOperation ModeBrand Plus Brand

      Competitive intelligence 1: capital pressurization, industry into full integration


    At present, great changes have taken place in the market. There are three kinds of combinations that will be foreseen in the future: the brand plus the brand, the brand plus the agent, the brand plus the retailer.


    Listing will become more and more difficult. Listed in the past, look at the financial statements, profits, taxes and business models, and future growth of enterprises in the past 3 years. But now, the relevant departments should examine the channels. "How many agents do you have? The financial statements of agents are taken." It's hard to play. This is the business opportunity of agents. What is it going to do about it? Enterprises want to join forces with agents. The opportunity for agents is coming.


    Some brands have no conditions to go public. Brand plus brand The strategy came out. Small brands are transferred to listed brands and indirectly listed. Big brands acquire small brands and realize diversified development strategies.


      Competitive intelligence two: M consumption belt Business opportunities


    Brand high-end and low-end polarized development. In the high-end market, we should integrate brands and products internally, and externally mix channels and services. Internally, it is related to brand dealers and external agents and retailers. What is the low end mass brand's internal cost? Supply chain management is very important.


    Brand players dominate the overall situation, integrate the supply chain resources upward, control the channels downwards and directly control the whole market. At this point, the brand enjoys production profit, retail profit and channel profit, which of course requires systematic operation and management capability.


    Competitive intelligence three: agents ice fire two days


    Agents are stronger and weaker are weaker. There are more and more collectivization operations of agents in many provinces, and some have become shareholders of listed Brand Company. The collectivization and scale operation of agents or multi brand operation must be based on system duplication.


    The weak, especially the regional agency, is becoming increasingly difficult because competition has shifted from systematization to scale, and no progress can only be faced with extinction or annexation. In particular, a series of training and competition measures for core retailers were introduced. As long as the core retailers reach a certain proportion, they can enjoy the total power of generation.


    In 2012s, the four key points of breaking the Bureau were: first, strengthening the direct operation and directly controlling the terminal; two, learning to advance. How to strengthen the direct camp? We did research in the general agent and multi store classrooms. We originally expected that the structure of the multi store trainees should be a half participation by the general agent and the retailer. In fact, the proportion of the total agent is less than 10%. Under such a fierce competition, you don't know the terminal and do not study the terminal. Why do we control it directly? Just like doing e-commerce, how does the boss not study the electronic commerce, how to give directions to the other side? Why guide the strategy? Three, talent is the key, and the mechanism innovation is the guarantee. The turnover rate of core employees determines the development power of enterprises. Four, core franchisees focus on breakout. All manpower, material resources, policies and resources should be concentrated in the direct marketing sector and core retailers. Always remember the 28 rule of the market, and 80% of the market and performance are created by 20% of the core teams and retailers. Leading the core team of 20% to learn the most advanced technology and business ideas is the foundation for the everlasting achievements of the channel. From the previous management to the achievement of core teams and retailers, when all your efforts are made to the team and retailers, the business will come to an end.


    Competitive intelligence four: the rapid rise of super retailers


    In 2012, both manufacturers and agents began to focus on core retailers, and retailers were developing rapidly. There are three retailers for high spirits:


    First, gratitude and loyalty are the qualities of success. Rome is not built in a day, nor can it be accomplished intermittently. As in the Organization curriculum, no brand name has no general agent or retailer, no general agent, no retailer, no team, no enterprise. Have we ever visited our benefactors, business partners and teams?


    Second, the biggest bottleneck for retailers is the operation and management of multiple stores, not money or courage.


    Third, retailers' scale operation is the inevitable way to deal with competition. The driving force for the development of profit decreasing is accumulation of scale and consumption to ensure market position and profit point.


    Competitive intelligence five: the chamber of Commerce


    When competition becomes more and more intense, the combination of social organizations will be more and more. You will find that those who deal with you abroad are chambers of Commerce. They attach great importance to chamber of Commerce. Because when the economy reaches a certain level, people will spontaneously organize them, such as the Hefei chamber of Commerce, which is based on general agents and distributors. Anhui has no brand name, but has formed a dealer chamber of Commerce. The chamber of Commerce has set up a company called aggregation company, with commercial real estate, and set up investment companies to issue microfinance. It must be reminded that mutual benefit and mutual benefit are the basis of the chamber of Commerce. The chamber of commerce must support the development of the main business of the members. The chamber of Commerce needs matching mode of operation, organization structure and supervision system.


      Competitive intelligence six: ordering system into a change


    The order system in 2012 is facing challenges and thinking. Akimizu Ito's strong VMI mode is a big impact on traditional orders. Market forces bring innovation, and who can solve the pain of distributors can assemble the best dealers. So how can manufacturers break through in competition? What else is there besides products, prices and brands? Akimizu Ito's products and prices haven't changed much, but after launching the VMI mode, brand advertising fees have been avoided. Because it solves the pain of dealers and the pain of inventory.


      Competitive intelligence seven: technology decides development power


    Internet, software, VMI, BI intelligent system, Internet Business School... Can you imagine that a small WeChat can become a tool for your management? Can you learn the best technology without leaving your home? Whether you care about it or not, it will change your pattern and speed of development.


      Competitive intelligence eight: retailers' brand Awakening


    The retailer's brand is embodied in the retailer's brand, which is guided by the brand combination, such as the park, the new growth field, the retailer's brand guided by the clubhouse type retail mode, and the retailer brand with the brand inventory as the leader, such as Tianlan brand tail goods mall.


    The biggest challenge and pressure faced by the future brands is not the total agent turning to the brand, but the rapid rise of the retailer's brand. After the expansion of the retailer's brand, it extends back to the supply chain and production, and finally becomes a brand dealer. They know both terminal and products, and they are extremely destructive.


       Competitive intelligence nine: logistics is becoming more and more dominant.


    The degree of development of logistics determines the speed and scope of goods flow. Operation mode The emergence of logistics has put forward higher requirements for the development of logistics. The so-called general logistics rules.


       Competitive intelligence ten: people are bigger than enterprises.


    In 2012, the competition will expand from business to confidence and dual core operation. Entrepreneurs start caring and start caring about people. They have finally found that people's adjustment is not good, and not only will they not do well, they will not have a future. The origin of the transfer is love. When love does not increase, nothing will change fundamentally. The more people that businesses can influence, the bigger the pattern. The truth behind these words is that entrepreneurs turn from achievement to achievement.

    • Related reading

    由承接“外貿(mào)訂單”,到“代理國際品牌做內(nèi)銷”

    Industry dialysis
    |
    2012/5/3 23:28:00
    18

    Help Consumers Analyze The Source Of Overseas Purchasing Clothing

    Industry dialysis
    |
    2012/5/2 8:56:00
    21

    Dongguan Wool Spinning Industry, Which Has Not Yet Been Successfully Pformed

    Industry dialysis
    |
    2012/4/27 10:20:00
    22

    Opportunities And Challenges Faced By Enterprises In The New Trend Of Garment Industry

    Industry dialysis
    |
    2012/4/26 1:52:00
    3

    The Impact Of Internet On The Future Development Of Garment Industry

    Industry dialysis
    |
    2012/4/25 18:19:00
    21
    Read the next article

    Bulgaria Invites Foreign Investment For Textile Industry Development

    Bulgaria is a typical industry developing country. It is most suitable for the development of labor intensive textile industry, and foreign investment is necessary for the development of textile industry.

    主站蜘蛛池模板: 国产av人人夜夜澡人人爽麻豆| 天天躁日日躁狠狠躁一区| 女仆的胸好大揉出奶水| 任你躁在线播放视频| 一级做性色a爰片久久毛片免费| 精品国产一区二区三区AV性色| 新婚张燕被两个局长| 国产jizzjizz视频全部免费| 中国老人倣爱视频| 激情图片小说区| 国产福利2021最新在线观看| 久久午夜福利电影| 精品国产VA久久久久久久冰| 在线观看国产情趣免费视频| 亚洲综合区小说区激情区| www.精品视频| 狼人香蕉香蕉在线视频播放| 国产精品嫩草影院在线看| 亚洲午夜精品一区二区公牛电影院 | 日本不卡1卡2卡三卡四卡最新| 国产亚洲精品精品国产亚洲综合| 一级毛片免费不卡直观看| 波多野结衣69| 国产黄大片在线观| 久久青草免费91线频观看不卡| 高清国语自产拍免费视频| 成人三级在线观看| 亚洲日韩一区精品射精| 青娱乐在线视频观看| 女性成人毛片a级| 亚洲a在线播放| 精品日韩欧美一区二区三区在线播放| 少妇极品熟妇人妻| 亚洲国产精品一区二区九九| 亚洲自拍欧美综合| 日韩在线视频免费观看| 免费看美女隐私全部| 91麻豆爱豆果冻天美星空| 日韩AV高清无码| 伊人不卡久久大香线蕉综合影院| 国内精品免费麻豆网站91麻豆|