Olympic Apparel Promotes Fashion Industry

The pace of Beijing's 08 Olympic Games is approaching.

Like the world's most successful competitions held in recent years, the Beijing Olympic Games, in addition to the exciting events, deserve to be looked forward to. The four annual world sports event will promote the rapid development of the sports apparel industry to a large extent.

And this development is not only referring to the growth of product sales, the increase of profits, but also the huge impetus brought by the sports clothing industry to the whole fashion industry.

The successful marketing experience of the past has made many sports brands realize that brand sports products should not only maintain high exposure rate in top events, but also highlight the side of sports brand fashion style in their marketing strategies.

Only in this way can we pform the brand effect of our products from the sports arena to the expansion of the audience quickly, so as to further achieve the maximum profit.

People in fashion have predicted that the trend of sports and fashion will be intensified.

It is foreseeable that the Olympic Games will also become a stage of showing fashion. The audience can not only see the vigorous figure of athletes active in the arena, but also understand the latest fashion trends from their costumes.

08 the Olympic Games attract the eyes of the world. Sportswear worn by athletes from all countries not only has great display value and advertising effect, but now it has become the leader of fashion.

Even the subtle changes in sportswear are likely to set off an upsurge in the fashion industry, thus promoting the earth shaking changes in the fashion industry, thus becoming an eternal fashion symbol.

112 years of the modern Olympic Games, not only witnessed the changes of the times, but also witnessed the change of people's quality of life.

From the end of the nineteenth Century to the same stereotyped fashion, it was filled with personality fashions everywhere. The 100 year Olympic Games witnessed these changes and are also experiencing these changes.

As early as nineteenth Century, the British began to improve the sportsmen's clothing.

The designer has designed many small stripes on the soles of sports shoes, so that the shoes and the ground will produce greater friction.

This design not only made local athletes outstanding achievements in the Olympic Games, but also triggered a wave of reform of athletes' clothing, which eventually stimulated the vigorous development of sports industry.

Since the seven and 80s of last century, costume design has gradually evolved from simple and homogenous style to fashion, and its speed is almost the same as that of fashion in daily life.

In 2007, Sharapova, a tennis beauty in the Australian Open tennis network, said that the trend of tennis apparel in 2007 was about 2007.

In 1998, at the Nagano Olympic Winter Games in Japan, the Canadian team's ribbed sportswear and sports cap made the world applaud, and the sport cap was a fashion whirlwind around the world, becoming the "Darling" of athletes and fashion personas, and became an indispensable clothing match for the four seasons.

This is the first time that Olympic clothing has led the mainstream fashion trend.

At the 2000 Olympic Games in Sydney, Michael Johnson, the hero of the United States, had to minimize the burden of his feet on the premise of guaranteeing safety. Nike made a pair of gold running shoes with a weight of only 116 grams for him, and the vamp was all wrapped in granules made of 24K pure gold.

The appearance of "golden boots" attracted the attention of fashionable people all over the world, and again led a fashion trend of gold running shoes.

As China's gymnastics team and the Chinese table tennis team's clothing sponsorship brand, Wu Baolian, senior designer of Li Ning Co Hongkong believes that the concept of Olympic costume design has fallen behind fashion trends. In 2--3, since the new century, the concept of sportswear design has been synchronized with fashion, and even often leads the fashion trend.

At the end of 2007, the fashion CHANEL launched a winter ski suit series based on the Winter Olympic idea. It integrated the Olympic skiing elements into the advanced garments, so that the classic CHANEL girls could enjoy themselves in the snow and the city.

Athletes can win medals in one event, but those sporting goods companies sponsoring athletes are the real winners.

They are not only achieved by the Olympic Games, but also against the Olympic fashion, making the Olympic Games a new product exhibition that combines fashion, comfort and technology.

As a result, the sportswear created for the Olympic Games is gradually changing. Not only do we need to consider becoming a landscape in the arena, the acceptance level of the market has achieved another standard.

Wearing sports clothes for everyone has become a new Olympic topic.

In addition, as the venue of each Olympic Games is different, each Olympic dress is a product of fashion and different cultural elements.

The 2008 is the Olympic year of China. The major sports brands have been playing the role of "Chinese style". In the autumn and winter of 2007, sports and Chinese style have been staged in the fashion industry.

The masters of the world have grafted together the elements and styles that originally belonged to the arena. They were grafted together with the Chinese style. Guohong, Feng Wen, Pan Long, flowers and birds and auspicious clouds were particularly eye-catching on the fashionable T stage.

As a designer for the 08 Olympic Games Chinese national diving team and gymnastic team, Wu Baolian said that the concept of Olympic clothing design is inseparable from the sports culture and national culture. Although the Olympic Games will have some restrictions on the competition clothing, the limitation is mainly on some functional technologies, which have little impact on the designers. "The Olympic Games gathers the eyes of the whole world, each country has their own characteristics, which is also a process of cultural exchange.

08 the design of the Olympic Games will definitely reflect the Chinese culture in the match suit.

Although the price of clothing that is related to the Olympic Games is higher than that of general sportswear, it can not prevent those who pursue sports fashion to give generously.

It is reported that the Adidas limited edition Olympic T-shirt with auspicious patterns has been broken up in the stores. NIKE has launched the Olympic shoes, and gradually changed the color of the Olympic rings in the color sequence to design the upper surface, with the most fashionable design concept to highlight the Olympic elements.

In January this year, Gucci, the fashion leader, released the limited product series and named it "8-8-2008 limited edition". In order to meet the demand, Fred Giannini, the brand designer, introduced the series: "in China, the number 8 represents wealth and auspiciousness, so I designed 8 products for this series, and I wrapped the traditional" LaPelleGuccissima "leather of Gucci in China's most popular mahjong, and the series also includes a leather doll bear salute to great China.

Although fashion has led to the trend of Olympic costumes, as an Olympic match, functionality and comfort are still the top priority.

Olympic Games is not only a battle for brand design, but also an arena of technological content.

Only by adopting the most advanced technology and designing the most advanced products, can the brand that helps athletes achieve excellent results to stand a real position.

Olympic swimming has been ahead of the hunt for new clothing materials, improved design and tailoring.

Australia's fish man Thorpe's costume design combines technology and fashion. His record of winning 6 gold is evidence.

In track and field, the track and field sportswear designed according to the athlete's body curve also helps the athletes greatly improve their speed.

In this regard, Li Ning Co designer Wu Baolian said that technology is indeed a very important link: "sports clothing is different from the general fashion, sports clothing emphasizes the combination of fashion and functionality.

Li Ning Co has an independent human engineering research and development team to provide technical support. At the same time, we have many exchanges and communication with athletes. Designers design and create the best match suit by combining the inspiration of products with the needs of athletes and the mature standards of modern technology.

The new sports fashion is an attractive market for athletes, sponsors and sports fans.

The Olympic Games are no longer simply sporting events. There are more and more competitions to compete in the world's largest arena.