Wang Hai: I Am Always A Soldier In The Market.

In the state-owned enterprises, the first to break the unified distribution undertakes, the first to shift from the second production to the three production, to take the lead in the implementation of state owned private enterprises, and to take the lead in low-cost expansion.

30 years of reform and opening up, Wang Hai and double stars are an important sample.

Although all the time, there are some appreciators, those who are belittled, and those who follow the example have the cold shoulder. But in the face of the interview with reporters, Wang Hai is still straight, personality and free speech.

On the autumn of 2003, a group of special guests were greeted by the beautiful West Lake. They were the youngest 59 years old, and the oldest year was old.

In 1988, the first outstanding entrepreneur of the whole country awarded 20 people, none of which was a powerful figure at that time. However, after 15 years of West Lake gathering, only ten people came to the meeting, 20 of them, or no longer in the world, or had retired from the countryside, or had already been sent to prison, or had disappeared, still active in the forefront of the reform and development of state-owned enterprises.

Wang Hai, a soldier born in 1976, served as deputy party secretary and director of the Political Department of the Qingdao rubber nine factory, who was the predecessor of the double star group. In 1983, he became Secretary of the Party committee. He began to lead the workers to carry out food hunting with their shoes on the market, and formed an indissoluble bond with the market economy.

Over the past 30 years, the two stars under the control of Wang Hai have been crossing the river by feeling the stones. They are known as "dare to take the lead in the world". They took the lead in breaking the monopoly of exclusive distribution in state-owned enterprises. They first took the second production to three production, took the lead in implementing state owned private enterprises, took the lead in low cost expansion, and took the lead in the pition from planned economy to market economy.

For Wang Hai and double stars, there are those who appreciate it, those who are belittled, and those who have followed the cold shoulder. However, an indisputable fact is that the double stars who have been engaged in traditional manufacturing industry have been standing in the market for nearly 30 years, and have been snowball. The total assets have increased from less than 10 million yuan to 6 billion yuan; sales revenue has increased from less than 30 million yuan to 10 billion yuan; from a single shoe making industry, it has developed into a comprehensive manufacturing and processing industry group with shoes, tires, machinery, clothing, thermal power and five major industries.

In the late 80s of last century, Ma Shengli, who also participated in the West Lake gathering, successively absorbed more than 100 enterprises across more than 10 provinces and cities in China, and formed the "China Ma victory paper enterprise group". The limelight was not two.

But in less than 10 years, the giant enterprise of "the first person in the state owned contract reform" collapsed and was forced to retire with a monthly salary of only 135 yuan.

At a meeting in West Lake, Ma Shengli reflected that there are three major obstacles to the reform of state-owned enterprises, namely, traditional concepts, habits and bureaucracy.

"Under such circumstances, it is impossible to succeed."

But he probably didn't notice that Wang Hai, who was sitting beside him, was successful.

Despite the historical clouds, Wang Hai, who sat in front of reporters on the eve of the Spring Festival in 2008, is still upright, with a personality and publicity.

However, the response of the "market general" to others was quite low. "In the past 30 years since reform and opening up, I have always been a soldier in the market, always growing up in the baptism of market economy, and always fighting against it."

Forced into the market, began to repeatedly enter the forbidden area adventure journey Wang Hai into the market, is completely forced to make the choice.

Up to 1983, the Qingdao rubber nine factory with more than 2000 workers is still following the national plan, and has been producing "release shoes" for decades. Raw materials are allocated by the state and the products are underwritten by the state.

But by the end of this year, the initial reform and opening up had caused a vacuum between the planned economy and the market economy. The commercial department told rubber nine factories that the "stupid and stupid" release shoes could not be sold, so they refused to buy them.

Wang Hai, who has just been appointed party secretary of the nine rubber factory, is worried and angry: "the production plan is yours, and the production task is finished, but you do not, so what do we do?"

2 million pairs of shoes are piled up, the business sector is not underwritten, only to sell their own shoes, enterprises can survive.

From this, the company called "double star" is forced to take the first step of self marketing and become the first enterprise to enter the market in the same industry.

In a winter night, led by Wang Hai, thousands of workers and staff carried a bag of shoes on their backs and secretly sold their shoes.

Soon, the wind broke, and the business sector was furious, claiming that it would stop underwriting any products they produced.

The anger of the business sector is not without reason. This enterprise even ignored the "red tape" and made blatant irregularities.

Just a few months ago, a senior national leader at the five session of the five National People's Congress said that since the third Plenary Session of the 11th CPC Central Committee, the party has enlivened the economic policy and achieved remarkable results. But it should also prevent the enlivening of the economy from the tendency of getting rid of the national plan and enlivening the economy. It is enlivened under the guidance of planning, and not enlivened by the guidance of the plan.

Against this background, Wang Hai's practice is naturally deviant.

But at that time, Wang Hai, in addition to selling the release shoes, allowed the enterprises to survive, and could not manage too much.

Under his leadership, the workers simply broke the market by carrying shoes boxes in the daytime. They sold them not only in Qingdao, but also in Yantai, Shijiazhuang, Nanjing and Lanzhou. After a year, 2 million pairs of shoes were sold out, and the enterprises survived.

Wang Hai, who has been driven into the market, has learned the charm of the market economy since then, and soon embraced the market economy with eager attitude. He jumped into the market dense forest like a courageous soldier, and began his adventurous trip to the forbidden area.

More daring, and faster pace. Some authoritative publication published in 2004 "China management 26 years big spot" records, in 1984, two close to collapse collective small factory merged to set up the Qingdao Refrigerator General Factory, by Zhang Ruimin as factory director.

When he first entered the collective enterprise that lost nearly 1 million 470 thousand yuan and almost half wanted to be pferred, what impressed him most was the smell and smell of the workshop, so that the first rule he made after work was "not allowed to pee everywhere in the workshop".

It can be imagined that a deficit state-owned or collective enterprise will grow into an international big company, and what difficulties and twists will be going through it.

Wang Hai's reform in 1984 also started from "small place".

He looked at the short houses at the gate of the factory, which occupied the factory's door face, dilapidated, containing laboratory, laboratory and other "scientific research departments". But everyone in this business knows that the factory has only produced shoes for decades, and there is no test at all. The so-called "scientific research Department" still keeps dozens of idlers.

After breaking through many obstacles, Wang Hai took people to pick up the short house and set up the corresponding technology center according to the needs of developing new products.

After that, Wang Hai made efforts to carry out institutional reform to facilitate the docking of internal mechanisms with market economy.

At that time, the establishment of the nine rubber plant was already seriously divorced from the actual needs of production and sales, and over 300 cadres were overstaffed.

When Wang Hai announced the merger and cancellation of some institutions, the contradiction broke out. The armed forces and security departments of some senior leaders' relatives refused to implement the decision of the factory, and even complained to the Ministry of labor. But Wang Hai did not give in. He resolutely merged the two departments, and incorporated the huge planning department into the sales section, and then expanded the Sales Department of only 4 people to a sales company with 600 people.

At present, the sales personnel of double star have developed to tens of thousands of people, and set up a new marketing system with ten logistics platforms and more than 5000 chain stores nationwide.

The goal of double star reform is ultimately to point out that it is conducive to participating in market competition.

Under this goal, the double star launched the market-oriented personnel mechanism, distribution mechanism and reward mechanism, and completely smashed "iron wages, iron rice bowls and iron chairs".

Nowadays, there are fewer than 50 middle and high ranking cadres in the headquarters building of 50 thousand star employees.

Because of the strict performance appraisal of the appointment and dismissal of cadres, today's competence is removed, and tomorrow's incompetence is erased. Some people describe the cadres of the two stars as "blackboard cadres".

In the game of market, Wang Hai recognizes that the state-owned system can not maintain the advantage of sustainable development in competitive industries.

In the early 90s of last century, under the premise of preserving and increasing the value of state-owned assets, Wang Hai contracted and sold the binary star company to complete the pformation from "selling shoes to the company" to "selling shoes for oneself", and put many duo stars into the production line of millionaires. At the same time, it explored a new way for maintaining and increasing the value of state-owned assets in the competitive field.

He also borrowed from Deng Xiaoping's "rural responsibility system", contracted the workshop equipment to the workers and staff members, turned the jobs of the enterprises into the "responsibility fields" of each employee, and realized the staff's own management, self accounting, self reduction, and self consumption reduction, and the production efficiency of the whole group increased by more than 30%.

Wang Hai said frankly that since reform has touched many people's interests, it has been hard to count the attacks he has suffered over the years. Some of them are still thrilling to think of it, but one difficulty after another is overcome.

One reason for such a "miracle" is that the reform of the double star has adapted to the needs of market competition and accords with the laws of the market economy. Another reason is that the reform of the double stars has been supported by the main leaders of the municipal Party Committee for many years, which has prompted him to "be more daring and step faster."

The sea going overseas is open, and going uphill to the countryside is also open in the mid and late 90s of last century. Due to the total number of shoe-making enterprises with a certain scale in China reaching thousands of enterprises, there was a serious surplus of capacity, and 80% of the shoe making enterprises in the country suffered losses. At that time, the two stars still made profits and developed into the largest shoemaking enterprise in the world.

Many colleagues said admiringly, or Wang Hai smart, ten years ago, low cost expansion, with the cost advantage.

In 1985, the Central Committee proposed that enterprises should take the road of "horizontal economic integration". Wang Hai, a year ago, engaged in horizontal economic cooperation with the Huangdao rubber factory. At the same time, he saved the bankrupt township enterprise, and successfully pferred his old products to the rural production, and got cheap factory buildings and labor force.

Over the past year, Wang Hai has built 13 joint venture factories in the surrounding areas of Qingdao, and the annual output value has increased to 100 million yuan.

Now, horizontal economic union is actually a low cost expansion.

At that time, the state-owned enterprises from the city to the rural areas were also deviant.

Some people say that Wang Hai is unable to go on in the city; some people say that Wang Hai is willing to give up his job to others; others even point to Wang Hai as "selling factory thief".

The latter's answer is: the sea going overseas is open, and going to the mountains and going to the countryside is also open.

In fact, when the two stars went up to the countryside, they only played a prelude.

In the early 90s of the last century, the two stars built up two large scale shoe cities in the Yimeng Mountain in the middle of the Yimeng mountain.

Up to now, Binxing has invested 2 billion yuan, and has built more than ten production bases in remote mountainous areas such as Shandong, Henan, Sichuan and Guizhou. While successfully driving more than 100 thousand farmers to get rich, their own assets have also expanded rapidly due to their low cost operation.

And when the time advanced to the late 90s of the last century, the white hot market competition had made the shoemaking industry fully enter the era of meager profits, and even a pair of shoes could only earn 1 cents. Wang Hai made strategic adjustment in advance, absorbed the merger of Chinese green tires, Dongfeng tires and other enterprises, and entered the tires and machinery industry, and found a new profit growth point.

People praised Wang Hai's eyes for being ahead of time, and always knew about the spring and warm water in the spring, and everywhere seized the opportunity for development. Wang Hai disagreed: "we are only around the market for decades, and gradually grasp the market rules and understand the barometer of the market."

It can be proved that this statement is not true. It is Wang Hai's two sentences: one is "finding the mayor to look for the mayor, rather than looking for the market"; the other is "the market is the criterion for testing all the work of the enterprise".

These two sentences to date