Liu Xiaobiao: At The Age Of 22, He Became A Leader Of The Shoe Industry.

At the age of 17, he went to the factory to exercise. When he was 17 years old, influenced by his family's business, Liu Xiaobiao yearned for the world to go out.

With the consent of his parents, he went to the Kang Si shoe factory founded by sister and brother-in-law in Longwan District of Wenzhou (the predecessor of Zhejiang Suye bird Shoes Co., Ltd.) for "exercising and exercising".

It is "exercise", but it is the work of selecting the backbone.

Wang Xiaodong, a brother-in-law, saw that Liu Xiaobiao was flexible and articulate, and let him take charge of the procurement work.

Unexpectedly, Liu Xiaobiao, who had never contacted the shoemaking industry, did very well in the procurement work. He soon got a clear understanding of all the processes of shoemaking, and his work was clear and orderly.

In Wang Xiaodong's words, "apart from the advantages of strong comprehension and hardship, Liu Xiaobiao's management ability and management ability are gradually revealed in his work."

Soon, with the support of his elder sister and brother-in-law, the company gradually formed a management circle centered on him.

"In fact, I did not understand management at that time, nor did I receive any professional education. A large part of it depended on the enthusiasm and enthusiasm of young people when they first started work."

Today's Liu Xiaobiao analyzes himself in this way.

Perhaps it is a deep understanding of his own shortcomings. Whenever he is free, he goes into the bookstore to buy some professional management books.

According to him, he has no time to spare time, and takes every opportunity to attend training and lectures on management.

In the first two years, Liu Xiaobiao spent an average of a week reading a book on business management. He went to Shanghai, Beijing and other places every one or two months to attend the training seminar on enterprise management.

"Through such training and study, I not only broadened my thinking, widened my horizons, but also met many business leaders, and I gained a lot from these people.

Especially in the aspect of enterprise management, we can comprehend many common things.

Training has made me grow very fast. It has made me see my shortcomings and need to work hard, and quickly corrected and improved myself.

Liu Xiaobiao said.

It is said that every time a training comes back, Liu Xiaobiao always puts forward suggestions and rectification in the company, assisting his brother-in-law and elder sister to introduce some new regulations. Employees feel that every time Liu Xiaobiao comes back from training, they are like a new person.

Once he came back from training, he changed his relatives in an important position and replaced a new recruited employee on the grounds that the new employee was more suitable for the position.

This incident caused a great stir inside the company, and also brought great touches to the staff of the company.

Zhang Xiaohai, a Anhui employee, said: "originally thought that in the family business, the important posts were held by the relatives and friends of the bosses, but in the sewing industry, they are a good man. If you have the ability, you will be able to take up any post."

For the employment strategy, Liu Xiaobiao said frankly: "if a certain post is suitable for my relatives and friends, I will certainly consider it. If it is not suitable, I will never compromise."

When he was 22 years old, he became a "boss". In 2004, Liu Xiaobiao became a general manager of Zhejiang sewing bird Co. Ltd. and became the head of an enterprise.

He was 22 years old.

At the beginning of his term of office, Liu Xiaobiao began to reform the leaf blade birds drastically.

The most important part is to change the family management system.

At that time, half of the company's important managerial positions were relatives of Liu Xiaobiao.

A lot of relatives who are important positions in a company have special identities. Sometimes they do not even regard the company's rules and regulations in their eyes.

Because the family business management mode has seriously constrained the further development of enterprises, Liu Xiaobiao spent six months to brush off the 90% poorer relatives from the management positions, and put a number of talented employees and talented personnel from outside to the important management positions.

Relatives who have been eliminated are either ordinary employees in the first tier posts or simply invited out by businesses.

At that time, Liu Xiaobiao did not know how much pressure he had to bear, and how much he had been accused of. He was very supportive of his brother-in-law and his elder sister, and finally resisted all the resistance.

Liu Xiaobiao got rid of the family management constraint of the leaf blade bird, and changed for almost a year. He devoted himself to the integrated management of enterprise development, production, sale and service.

By 2006, enterprises will move into the modern new factory buildings and become one of the middle size enterprises of Wenzhou shoemaking.

In the position of general manager, Liu Xiaobiao's management ideas are becoming clearer and clearer.

He first made clear the brand positioning of Suzhou bird, and insisted on the way of fashion women's shoes.

At the same time, through the brand positioning, finding the entry point of the market will help to create and enhance the brand awareness and reputation of the company, as well as the pition to a strong brand.

The market share of women's shoes produced by Suzhou Ye bird company is expanding and sales are rising steadily.

A successful brand of strong footwear is bound to work hard in such aspects as "image spokesperson, advertising language and corporate image".

To this end, Liu Xiaobiao spent huge sums of money to invite famous models as spokesmen for brand image. At the same time, he also seized the characteristics of modern women advocating freedom and pursuing individuality, and put forward the slogan of "flying with heart", which explained the brand concept very well and gained the recognition of customers and the market.

In order to facilitate the identification of consumers, Liu Xiaobiao established the main color of purple based on the brand positioning and product characteristics of the company, reflecting the brand appeal of "individuality, freedom and aestheticism".

At present, the corporate image and brand image have been displayed in product packaging and terminal sales respectively, and achieved good market results.

Liu Xiaobiao, the general manager, still does not forget to study and actively participate in activities such as high-end conferences and business forums.

In October 2006, he went to Hongkong and Macao to participate in the forum of Chinese and Portuguese entrepreneurs.

In November, he went to Beijing to attend the China Africa entrepreneurs Summit Forum.

Liu Xiaobiao said that taking part in such a conference would not necessarily be able to find many business opportunities for a growing enterprise like suture bird, but the process of participation is actually the process of learning.

When appearing in the same stage with some big companies, you can find the gap with them and understand the truth, so as to let their enterprises take fewer detours and take shortcuts.

On the one hand, he went out to train and study. On the other hand, he actively organized staff to go out for training, and regularly invited experts to carry out training in the company.

Liu Xiaobiao believes that the key to deciding the development of an enterprise is the improvement of the quality of employees, and the key to determining the quality of employees is corporate training.

Over the past few years, Liu Xiaobiao has constantly created an atmosphere of positive learning for his employees.

At the same time of improving the management system, the training and daily training of employees has become a required course for the sewing industry. He himself is also studying EMBA.

Liu Xiaobiao said that "flying alone" is not enough. All employees must fly together.

8 for employees to organize collective wedding ceremony, Zhejiang sewing bird Co., Ltd. from dozens of small workshops, to a more than 1000 person growth firms, from manual workshop development to 8 foreign modern automatic assembly line shoemaking enterprises, Liu Xiaobiao from childhood help angle color into a general manager, all of which can not be separated from Liu Xiaobiao's diligence, persistence and focus, and his care for employees.

In November of 2006, Dong Zhilian, a A woman from Hunan, cheated over 10 thousand yuan by the gangsters on the way to work. After knowing Liu Xiaobiao, he called on all the employees of the company to donate money for the employee, and he donated one thousand yuan by himself. He also voluntarily called his parents to report peace, then drove to the bank to help employees save their money.

If the employee is ill in hospital, he will be busy again. He will also visit the hospital himself.

Once a month's collective birthday is busy, he must attend.

A worker named "Qing Liang" is also clearly remembered a thing that touched him.

One day in the midsummer of last summer, Qing Liang went out to do business and finished the work at noon. The scorching sun burned the earth and was still more than 500 meters away from the company. Suddenly, a business car stopped in front of him. He looked out of the window and saw the boss Liu Xiaobiao.

Liu Xiaobiao warmly greeted him and hurried to the bus and returned to the company.

Qing Liang told reporters that Liu was respectful to every employee. Every year during the Spring Festival, if any employee did not go home for the Spring Festival, he would go to the door to express his condolences. His staff had difficulty in life. He would try to help solve it, because he looked at the staff as a family member, so the staff also regarded the enterprise as their own home.

There are many young people in the sewing industry. In order to solve their marriage problems, Liu Xiaobiao did something unexpected in January 1, 2008.

That night, the sewing bird industry held a big feast in the company to hold a grand wedding ceremony for 8 new Wenzhou people.

The 8 couples came from Jiangxi, Anhui, Sichuan and other places. They produced love in the course of the company's work. Liu Xiaobiao learned that they had the desire to grow old together, and they invested about 100000 yuan to hold a grand wedding ceremony for them.

Liu Xiaobiao said: "every step of my growth is the result of employee support. The greatest contribution to the development of sewing birds is employees.

I have no reason not to take care of employees first. "

In 2007, Liu Xiaobiao was elected executive vice chairman of Longwan Footwear Association.

In the design competition held by the China Leather Industry Association in 2006, he won the first prize in the women's shoes design award, which is the highest award in Wenzhou women's shoes industry.

At present, the sewing industry has developed into a shoemaking enterprise that integrates sales, research and development and production. It can produce more than 10 thousand pairs of shoes of various styles every day, and its products are sold to more than 30 provinces and cities throughout the country. It has been evaluated as "top quality products" by the national footwear quality technology monitoring and Testing Center for 4 consecutive years.

In 2007, the shoe industry was awarded by the Wenzhou municipal government: "Wenzhou famous brand products" and "Wenzhou famous brand".

Liu Xiaobiao is not satisfied with honor and achievements.

In 2008, the goal of sewing bird was to get the title of Chinese well-known trademark.

"The next target is Zhejiang famous brand, and then China's famous brand."

Liu Xiaobiao said.

Every day, Liu Xiaobiao always comes to the factory early, and greets the morning staff with a warm hello and says good morning.

He can tell a worker about his work and family situation.

He was too familiar with the birds, and he felt very familiar and familiar.

The bird of the sewn leaf bird has poured into the big bird that he has grown all his heart, like his skin, his breath, his heartbeat, is the greatest value of his life.