Integration Of Zipper Industry With Creative Industries

Professor Yao Junfeng has worked with Fujian XXX, the largest zipper manufacturer in China for many years, and has had close cooperation in product development and industrial creativity.

This time he is mainly responsible for the specific planning and implementation of the research and development cooperation project between Software College of Xiamen University and Fuxing Group.

How does Jinjiang's traditional zipper manufacturing industry link up with creative industries and produce practical economic benefits? How does Yao Junfeng evaluate it?

There has been a real contact with the zipper industry, "Jinjiang Economic Daily": in the traditional and emerging industries of Jinjiang, zippers, as an excipient industry, may not have a large proportion in the whole economic development.

At the same time, there are no specialized disciplines on zippers nationwide.

Why does the Software Institute of Xiamen University choose to cooperate with the zipper industry instead of others?

What is the basis of cooperation between the two sides?

Yao Junfeng: there are reasons for choosing the zipper industry as the starting point for cooperation.

As early as 2001, we worked with Xun Xing, another zipper leader in Jinjiang.

In cooperation, we mainly undertake the task of designing zipper simulation system for Xun Xing company.

Therefore, the choice of zipper industry as the starting point of our creative industry research and development is precisely because we have had a more pleasant cooperation with the zipper enterprises, and at the same time, we have accumulated knowledge of the zipper industry in the process of cooperation, and can provide the most timely and accurate information.

This is the first time that we have entered into cooperation with Jinjiang enterprises on creative industries.

Although there has been cooperation, but did not involve the creative field.

To cultivate the new growth point of zipper industry, Jinjiang Economic Daily: Jinjiang is the zipper capital of China.

How do you evaluate the current state of technological innovation in this industry?

Yao Junfeng: To evaluate the technological innovation status of an industry can not simply stand in the perspective of this industry, but to stand in the perspective of the whole industry chain.

At present, there are some technological innovation problems in the zipper industry, and more importantly, the problem of the whole industry: if the downstream industries of the enterprises, possibly the clothing industry or other industries, do not require the desire for innovation, then the zipper enterprises as the upstream industry, that is, the innovative ideas, may not be accepted by the downstream industries.

Therefore, we can not stick to a certain stage of innovation, we can not say how a certain stage of technological innovation.

In the eyes of outsiders, innovation is bound to require a lot of change, but in fact it is not.

A beef jerky manufacturer in Zhejiang has increased its sales volume through cooperation with online gaming companies.

Through cooperation with online game companies, the company has done the game in advertising, and for them, it is only to add the game propaganda pictures of the online game companies to the bags.

It is such a small reality and network cooperation creativity that doubled the turnover of the enterprise in just four months to 300 million yuan.

For this enterprise, whether it is before or after cooperation, the product of the enterprise or beef jerky is just a sales idea, which brings them a new sales growth point.

The same is true for the zipper industry. In the next cooperation, we must strive to find such an idea and train more new economic growth points in the zipper industry.