Chairman Of The Forest Board: Shoe Tenglong

At the age of 17, he saw the potential of the shoe market, plunged himself into the vast footwear industry world, started from scratch, and tried to absorb all kinds of nutrients. After a few years, the self created enterprise gradually touches the spire of the domestic sports brand with its years of struggle in the industry. It was selected by the State Council's annual economic committee of China as "the first outstanding figure of China's economy."

This year, he is 38 years old. He joined hands with the Institute of sports science, the State Sports General Administration, and invested heavily in the establishment of sports equipment product R & D center, linking up the R & D mode of international top brands.

He is Lin Shui pan. He has worked hard for 21 years and has been on the way to build the world's top sports brand.

Quanzhou City People's Congress card, Jinjiang Municipal People's Congress, the fourteenth, fifteenth deputies to the National People's Congress, vice president of Jinjiang Youth Chamber of Commerce, vice chairman of the Jinjiang Footwear Association, chairman of the Jinjiang Shoe Association (China) Co., Ltd., chairman of the board of directors, the story of entrepreneurship, the 17 year old apprenticeship, the shoe industry, the big brand, "three points are doomed, seven points are up to scratch", and the popular Taiwanese song "love to win will win", which vividly depicts the spirit of South Fujian people who love to win, struggle hard and forge ahead in the pioneering process.

Quanzhou Jinjiang man Lin Shui pan also used his own pioneering career to interpret this song.

In the early 80s of last century, many people in Jinjiang relied on several hammers, scissors and sewing machines to start their own business. They began to enter the footwear manufacturing industry, and engaged in production of Pearl slippers and vulcanized shoes with low investment and low technical requirements, and quickly became rich.

In this entrepreneurial boom, he was also a member of the young forest market.

He sprouted his ambition to do a great undertaking.

The development of things is gradual and progressive.

At the very beginning, Lin Shui pan displayed wisdom beyond age. Instead of rushing to start a factory, he chose to familiarize himself with the industry and enrich himself.

In 1985, Lin Shui Po, 17, began his apprenticeship.

In a shoemaking enterprise, he has done packaging, running business and breaking through the market. He knows well about the one-stop operation mode of enterprise's production, supply and marketing, and has accumulated rich enterprise management knowledge and market development experience.

In 1992, with the support of family members, relatives and friends, Lin Shui Po set up a small shoe factory, including only a dozen employees including family members, relatives and friends.

In the initial stage, because of lack of funds and very poor conditions, the workshop was also leased.

He recalled: "at that time, the raw materials of the factory ceiling were asphalt."

Although the workshop is very small, like a few small workshops with simple covers, he has taken a loud name, Xi Long lung.

"Because Chinese people like to use dragons as mascots."

He said.

Because of the management and operation, Jiangsu, Zhejiang, Shandong and other places have been looking for him with all kinds of marketable samples. He can also process and produce according to customer requirements, and deliver the products on time and on a regular basis.

It is the only way for all small family workshops and small businesses to develop a brand to create a brand and make a production and marketing chain for others to make a wedding dress. At the very best, it can only be regarded as a processing workshop for other enterprises, and can only act as a "setter".

Moreover, processing others' rights and controlling their ownership in others' hands is relatively small, and enterprises can not benefit.

We must improve our industry status.

He gradually realized that it is a nameless setter to deal with other people and not to meet the end consumers directly. It has low profits and is not a long way to go.

He is determined to change the status quo, make a chain of production and marketing, independently develop and design, produce, and create his own brand.

In the mid and late 90s of last century, he initially completed the original accumulation. He began to improve the internal management of enterprises, improve the quality and technology content of products, pay attention to the research and design of new products, pay attention to advertising and brand image.

At this time, the shoe factory of Xi De Long has made great progress in the forging of the forest water dish, which is good at management, good management and hard work. It has gradually expanded to the fore. The scale of the enterprise has expanded by more than 150 times than that at the beginning of the plant.

He is good at accumulating analysis and visits frequently.

He feels that China's sports industry has huge space for development and has great potential for market development.

He made full use of the information on the production, sale and development trend of footwear industry at home and abroad collected from newspapers, Internet and many other channels, and made comprehensive analysis of the relevant data on processing and producing all kinds of famous brand shoes for some well-known enterprises at home and abroad, and carried out field investigation and research from Beijing, Shanghai and Guangzhou.

After repeated argument and comparison, he found that the annual output value of the global sports industry is as high as about 400000000000 US dollars, and its annual growth rate is over 20%.

The domestic sports industry started late and the scale was small. In 1997, the added value of the national sports industry was 15 billion 637 million yuan, and in 1998 it was 18 billion 356 million yuan, accounting for about 0.2% of GDP in that year.

In developed countries, this data amounts to 1% to 3%, about 10 times the difference.

Despite the prospect, he remained sober.

He deeply understands that the key to competition is talent competition.

In order to cultivate the wings of enterprise take-off, he resolutely put forward the talent strategy of "using people without doubt, without doubt, without people."

Since then, he has been looking forward to being wise and thirsty, spreading the "hero posts", and constantly introducing senior talents, so as to provide a solid team guarantee for the implementation of famous brand strategy and sustainable development of enterprises.

Soon after that, enterprises gathered a number of first-class designers, engineers and senior management personnel in China, and trained and absorbed a large number of skilled high-quality first-line industrial workers, set up modern technology and perfect enterprise management mechanism, and comprehensively promoted the office automation system, and started their own brand.

It is the motto of Lin Shui Pan's career and the true portrayal of his struggle.

It is his lifelong pursuit to enter the Olympic Games and create excellent equipment for world champions.

In modern sports arena, athletes challenge the limits of human being in terms of technical fitness and on-the-spot mentality. They also have high requirements for the performance and quality of their own equipment.

In the international market, sports industry, like other industries, faces competition in science and technology.

To advance and develop the sports industry, we must rely on high technology.

"High technology is the driving force to promote the development of any industry, and the lofty desire to create excellent equipment for Olympic champions is the driving force for my career development."

He said.

Over the years, he has regarded sports technology as the core competitiveness of the enterprise, focusing on enhancing the research and development capabilities of new products.

For this reason, he combined with many high-end scientific research units at home and abroad, such as cooperation with the Institute of sports science of the State Sports General Administration, applying leading technology to production, integrating both inside and outside, and providing high value-added products for customers.

So far, he has received more than 20 patents.

To realize the dream of entering the Olympic Games.

At the end of last year, he invested heavily in the construction of a garden factory with an area of more than 100 mu, and introduced the most advanced modern Beijing Olympic Games in 2008. Lin Shui pan is brewing a new round of development strategy.

All the successful entrepreneurs always have their own unique side, or prudent prudence or lofty sentiments.

The first impression of Lin Shui pan, 38 years old and successful in his career, is "mature" and "steady".

From his speech, he can clearly feel that he is not slow and slow, and the overall view of being calm and carefree.

Leather shoes, casual trousers, T-shirts and suits.

Several contact with Lin Shui pan, his style of dress is the same, just like pedestrians walking on the road.

This makes him look ordinary and even on the road will be easily drowned in the crowd.

In the contact with him, in accordance with the custom of Minnan hospitality, he had a good Tieguanyin to entertain us, but did not show any special enthusiasm.

When he answers the questions, his speech speed is always slow, and his tone is very dull. It is hard to feel his joy and anger in the past and his great passion for the future.

When he asked about the growth of enterprises, he repeatedly stressed that it is the historical opportunity, the good policies of the party and the state, and the hard work of the staff that have created the grand occasion of Quanzhou enterprises today.

Last year, he started building a new factory. At that time, no matter how busy he was, he insisted on going to the construction site every day and giving his own opinion.

Too tired, he washed his face with tap water on the construction site.

His family cherishing him, he said, "you must worry about everything and do not take care of yourself."

But he just smiled: "after all, the company has only 10 years of history, and unlike foreign centenary companies, management will still be out of place, and the new factory contains most of my efforts. I want to make my employees feel at home in the new factory."

Facing the gap in the development stage of enterprises, he shows his rational side.

To understand the gap does not mean that we should be self belittling. Taking an example does not mean arbitrary and arbitrary.

For the future, he also has a clear outline, in order to mobilize the enthusiasm of professional managers, he wants to carry out system reform for enterprises.

He believes that if leaders are to manage everything and grasp everything, there is no big difference. Although it is very responsible, they may not make full use of their wisdom and potential. Because they belong to the lower part of the business and the leaders have to work for themselves, they do not need to take any pains to prevent their subordinates from innovating.

In addition, leaders occupy a lot of time and energy, which is not conducive to concentrating their efforts on the overall work of the organization. They may have caught a lot of sesame seeds but lost a big watermelon.

"Leadership should play the role of" brain "rather than" hand "in the organization.

He explained.

The "non professional" is the mainstream of sports consumption. There are many "baby" grafts in Quanzhou. You have a deep cooperation with a number of scientific research institutions. What do you think is the resources that private enterprises can integrate at present?

Lin Shuipan (hereinafter referred to as Lin): from the current economic conditions in Quanzhou, there are many industrial resources available for enterprises to integrate. Quanzhou enterprises should take the initiative to go out and cooperate with scientific research institutions, because research institutions have many "treasure" - many good projects have not yet been converted into productive forces, and we can completely graft the project and talents.

What is your understanding of the traditional market positioning of most brands in Quanzhou shoes industry based on the age and level of consumption of consumers?

Lin Lin: brand planning must first locate the brand accurately.

With the development of economy, sports occupy a larger proportion of the whole life. Among them, the brand competition in the professional sports field is more intense and the strong hand is like the forest; the leisure sports brand has the distinct brand personality, and the price has become the main competitive factor.

I don't think these are suitable for our brand positioning.

In the future, sports will become more people's entertainment and leisure lifestyle. Therefore, it is necessary to establish a brand positioning orientation to meet the consumption needs of non professional sports crowd.

Recently, many companies are integrating resources to set off a new round of marketing boom.

Last year, you also made a systematic and detailed marketing plan for your brand.

Can you disclose your judgement on the future direction of the industry?

Mr Lam: scientific planning is a powerful guarantee for plan implementation.

Marketing is