The Seventh Shenzhen International Brand Underwear Exhibition (SIUF) S -- Fashion Trend Gathering In Underwear Industry

With the slowing down of the world economic recovery and the slow growth of the global economy in 2012, the seventh Shenzhen international conference will be held in Shenzhen in May 11th. Brand underwear After 7 years of development and innovation, SIUF has become a great gathering of underwear fashion trends. It will strive to become a specialized and integrated service platform that integrates brand promotion, cultural dissemination, exhibition and exhibition, information exchange, trend publishing and academic discussion.

Zhao Ziyi, director of Shenzhen underwear exhibition, briefed reporters on the seventh Shenzhen international brand. Lingerie Americas The three characteristics are introducing the concept of cross-border marketing, forecasting the future trend and participating in the effectiveness of the brand. Lingerie has introduced cross-border marketing concept for the first time, joining hands with China Gold Group gold and jewellery company to create a brilliant public welfare fashion event. The activity site will publish the "heart clothing love Alliance - China breast health care project" large-scale industry public welfare activity proposal.

SIUF international brand Underwear The show was transformed from the initial brand success to international underwear trend. The debut of the Aubade Princesse Tam. Tam, Marie Jo, Andra, Ritratti, Country Girl, SWEAR, Country and other famous international brands were first released. At the same time, they participated in the release, which both publicized the brand personality and represented the international high-end underwear fashion trend.

The underwear exhibition will introduce the 2012 'SIUF China underwear dealer summit, ecology and future - 2012' SIUF China ecological underwear development forum, 2012 'SIUF China fashion men's boutique release, 2012' SIUF China underwear industry e-commerce forum, UDC - China underwear design and fashion trend forum and other activities.

According to Zhao Ziyi, in order to give full play to the functional advantages of the Shenzhen international brand underwear exhibition and China international underwear culture week located in the high-end service platform of the social, industry and enterprise, SIUF's "underwear creative exhibition of teachers and students in China's design institutes", which was first launched by the University, will display the effective underwear design of the teachers and students through the display of the designer's underwear design works, and create more effective channels and good opportunities for school enterprise cooperation. SIUF also introduced the concept of home furnishing day for the first time, specially set up a home furnishing exhibition area. More than 20 well-known domestic clothing brands group participated in the exhibition, held the finals of the China home furnishings design competition finals, released the 2012 'SIUF Chinese household wear boutique, and launched the cultural competition of Chinese household clothes.

Yang Qingyun, Deputy Secretary General of the Shenzhen underwear Exhibition Organizing Committee and deputy general manager of Shenzhen Shengbo Bowen Exhibition Co., Ltd., briefed reporters that the Organizing Committee of the underwear exhibition will display cultural concepts. Its theme is "culture, impression, communication". The development and prosperity of national underwear culture can not be separated from the foundation of Chinese traditional culture, nor can it be kept in accordance with the old tradition and blindly copied. It is necessary to draw on all new valuable things through continuous communication, innovate and enrich constantly, only in this way can we form a culture that conforms to the fashion trend of the world and accepted by people, so as to form a good impression of Chinese underwear culture.

Yang Qingyun said: "the cultural concept exhibition area has gathered many famous brands such as Adam, Ann Li Fang, Wacoal, Ordifen and so on. They will display the cultural elements of the enterprise's concept, concept and so on in the Shenzhen underwear exhibition, and establish a platform for communication and communication. The underwear culture concept exhibition area will become a highlight of the static exhibition of Shenzhen underwear exhibition. It will also become the vane of China's contemporary underwear fashion trend, let people feel the strong visual impact brought by cultural creativity, and understand the important role of culture in brand, industry and exhibition.