International Fur Giant Sees Haining Gold Advertising Position
Hundreds of Chinese producers and distributors from Guangdong, Haining, Yuyao, Tongxiang and other places in Copenhagen launched a new season of fur sale in February this year, raising the price of raw materials such as mink and so on. The price is more than 25% higher than that in 2007.
Chen Weixian, China Manager of Copenhagen fur company, told leather city that Danish fur merchants enjoyed the fruits of victory in the short time of half a year in the image advertisement of Haining leather city of China, which is known as "the first bridgehead of China Leather", and saw the leading position of leather city in leather leather sales terminals in China. The new season will continue to advertise in the gold position of leather city.
At the north gate of China Leather City in Haining, a large color advertisement is noticeable: "enjoy the victory of life, Copenhagen fur, quality determines taste."
In the middle of the advertisement, 3 Danish badminton stars acted as endorsements.
For this advertisement, the Beijing Office of Copenhagen office took the initiative to find Haining's China Leather City Management Committee, which paid 300 thousand yuan a year for advertising expenses.
In recent years, buyers from China, including Copenhagen fur company, Finland fur auction house, North American Fur Association and American legend fur company, have frequently appeared in China, and demand has increased.
This has enabled several major companies to increase their marketing efforts in China and set up offices and sales offices in Hongkong, Beijing and Shanghai.
One of the focal points of these offices and sales organizations is the marketing of China's leather capital Haining. The platform used includes the annual Haining China Leather Fair and the sales window of Haining China Leather City.
Copenhagen fur company's design advertisement has appeared in Leather City, attracting not only the eyeballs of producers, dealers and shoppers, but also the vibration of other international fur giants.
They went to the leather city to find advertisements.
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