Win Win Strategy Of Ito's CS

　　 Ito Yang Hua Tang Since its entry into China's commercial market in the 90s of last century, it has been occupying the leading position in the industry. The industry generally believes that its "single product management", powerful computer POS system and advanced logistics system are the main driving force for its rapid growth and creation of business miracle. But the most important thing to ignore is that he adheres to the company philosophy of "being an honest company trusted by customers". His business philosophy is actually CS business strategy. CS is the acronym for "Customer Satisfaction" in English, meaning "customer satisfaction" or "customer satisfaction", which began in 1986 with the creation of an American psychologist. Taking the "customer centered theory" as the starting point and the strategic key CS strategy, Ito Yang Hua Tang applied it more comprehensively and deeply.

Win win with customers

Ito Yang Hua Tang must put the customer first into practice and provide timely and high quality and safe textiles for the customers. It needs close cooperation with suppliers. To this end, Ito Yang Hua Tang Group will hold a meeting in Qingdao and Shanghai in May 15 and 17, 2012, and put forward "participation" to its group suppliers. White list The management system plan ensures the promise of safe textiles without azo dyes.

The white list management system is ultimately built up as "safety alliance", which is a complete supply chain management system including printing and dyeing business, manufacturers, exporters and terminal customers. This means that the white list management system should take the digital technology to escort the industrial chain from the source to the terminal of the textile safety mode.

That's exactly what Ito's most respected white list management system is. The tendency of people's pursuit of health is gradually being fixed in life. Whether textiles have harm to the human body has become another focus area besides medicine and food. Through the transparency of textiles from design to finished products, we can track down and increase the cost of illegal business to ensure the safety of consumer terminal textiles. Consumer confidence is maintained so that customers can rest assured of the use of textiles.

At headquarters in Japan, they have set up a commodity quality control room, equipped with advanced equipment and strict quality inspection at any time. The products sold in Ito's hall are sold well by customers. Many customers even wear underwear that they sell. The group's internal request for participation in the whitelist system also shows from one side that Ito Yang Hua Tang group stands on the customer's position to try to self innovate - identify customer needs, use "heart" to treat every store and potential customers, and ensure the safety of textiles for the sake of their customers.

　 And suppliers Win win strategy

Instead of sticking to past experience, with the change of customer demand, we seek flexible correspondence, actively guide customers to purchase, and gradually display CS strategic value in terminal consumption experience. It can be said that Ito Yang Hua Tang Group seized another major contradiction in the retail business today. Keen market insight and responsiveness are the important reasons for the group to lead suppliers to achieve win-win results.

From the strategic perspective, Ito's group has seen the traceability of textile safety in every stage of the white list system from commodity development to sale. The company makes use of its own market influence ability to put forward a request with a supplier and a whole, so as to optimize and ensure its commodity safety procurement business.

Such a way of cooperation formed the whole process of Ito's quality control over commodity quality and greatly reduced the quality risk in commodity purchase. Fundamentally speaking, it guarantees the safety of the textiles supplied by them. This way has completely changed the traditional relationship between manufacturers, making the cooperation between the two sides become closer, forming mutual dependence and achieving win-win between manufacturers.

The white list can ensure the safety of the textiles sold to the end consumers. From a strategic perspective, we can further cultivate its "trustworthy" brand value. For suppliers, they have the right to use the white list system. Vested interests can reduce the cost of detecting the decomposable aromatic amine azo dyes for export to Japan. The potential benefit is to establish the reputation of the safety textile supply of enterprises. Because of Ito's experience in the retail industry and the accurate grasp of customer demand and market trend, the information it controls is a very valuable asset for commodity manufacturers. Therefore, the "white list management system" has been actively responded by the manufacturers.

The introduction of every new concept and the emergence of new thinking will create a new achievement for the development of enterprises. The white list management system is a textile safety management concept with deep strategic connotation. The application of these new ideas in textile safety management will greatly promote the development of textile safety management. They emphasize that the risk of textile decomposition of aromatic amine azo dyes from the whole industry chain can be traced and controlled, thus ensuring the safety of textiles. It is of great significance for improving the safety control ability of enterprises, enhancing the ecological image of enterprises and improving the safety factor of textiles, especially for the sustainable development of enterprises and even the entire textile industry.