A Pattern Of Clothing Management: "Black Fish Eat Twice".

In the apparel industry, the core secrets of enterprises are kept in the design and development process.

Recently, however, Lian Xiaocong, chairman of Wenzhou source point Industrial Co., Ltd., was delighted to show visitors and unreservedly introduced them.

The design department of the source point can be opened because it has another name, Wenzhou new century clothing school.

Double identity, let the small and medium-sized enterprises out of harmony.

Different types of "black fish double eat" development path: factories combined with classroom, students as designers can create profits and bring extra tuition income; talents trained through professional skills training can be reserved for their own use and improve the design level of enterprises.

Even Xiao Cong explains that the enterprise embarked on this business mode because of the beginning of the garment industry, she started the vocational skills training class.

At the end of last century, she founded tailoring training center.

In order to enable trainees to be trained in practice, she also rented the shop's spring clothing processing points, specially selling the clothes designed by the students.

At the beginning of this century, when the school changed to the existing name, the mode of combining teaching practice continued to expand. The Heath dress limited company was set up, the design and development department was used as the base of school practice, the company designer was used as the school teacher, the student became the designer, the design works were modified by the teacher, and the excellent works were selected as the products of the company for the quantitative production of garments.

Today, through the integration of its clothing industry resources, the newly established source point Industrial Co., Ltd., Heath clothing and clothing school has become the two core assets, production and teaching are more closely integrated: in addition to design, another core link of the clothing industry.

It is also included in teaching, and it also offers series of courses such as fabric selection, production, foreign trade, locomotive repair and so on.

These courses have counterpart positions at the source point for students to practice, and this mode of operation also saves the manpower cost of recruiting employees separately.

For trainees, the training process is the actual working experience, and the experience gained is more abundant than other similar training institutions.

Most of the graduates' design works can be seen by the garment manufacturers recruited at the same time.

"Some garment enterprises will not get to graduate students."

Even Xiao Cong said.

This kind of business mode of increasing revenue and cutting expenditure has increased the value of the source point last year by 100%, reaching 60 million yuan. According to the production area of 4000 square meters, the average output value of Mu is about ten million yuan, which is already excellent in the industry.

According to enterprises, output value will exceed 100 billion yuan next year.

Even Xiao Cong is confident that although the training revenue is not the largest source of revenue in the current profit structure, the high-end clothing production and

It will become the two largest cash cow in the enterprise.

Starting from this year, the source point will control the scale of mass garment production to meet the practical needs of students.

In the future, the focus of the development of enterprises is to make use of excellent talents in clothing schools to customize clothing for people between 35 and 55 years old. At the same time, the practice training class of high tuition fees should be set up in order to achieve the cycle of garment production and vocational training.

Business owners interview

"Black fish double eat":

It's the right way to see the vegetables.

Reporter: the source point has gone out of its own unique business model. What experience does this example have for other garment enterprises?

Lian Xiao Cong: in fact, when we first entered the garment industry, we did not have such a clear business model. Only in the process of finding out later, we found that such business is suitable for the reality of the enterprise itself. From the clothing school to the clothing enterprise, the two pieces can not be abandoned. After that, the mode of operation becomes clearer and clearer. These two blocks can also achieve mutual promotion and development.

Therefore, the most important thing to do is to start from the reality of the enterprise itself.

Reporter: what are the noticeable aspects of the business model of source point in practical application?

Lian Xiao Cong: clothing is still our core industry. We know where the industry will develop in the future and where the competitiveness of our enterprises is.

Although we have other industries that have little to do with clothing, they will not take up too much energy, but only from the perspective of risk diversification.

So we have some industries outside the core sector, such as canteens, have a standard, not to earn much money, our primary goal is to serve good employees, and focus on improving core industries.

Reporter's notes

Although the material is the same, look at the burning method.

The three major links in the design, production and marketing of clothing industry are traditional industries, whether they allocate resources in every link or choose to focus on a certain link. They can only use these links to create a value.

The source of the "black fish double eat" business model of the source point Industrial Company is the marketization of the core production elements of the enterprise, so that the departments of design, research, development and marketing not only produce a value, but also become another source of profit for the enterprise.

The market operation of internal factors, in turn, promotes the core competitiveness of enterprises in strengthening design and research, and holds the high value-added design side in the smile curve.

This business concept can also be extended to other assets that can be used to carry out marketization in enterprises, thereby reducing production and operating costs and concentrating the limited funds and energy on core businesses.

The principle of the rational use of the internal resources marketing mode is that the key point is not to bring extra income to the enterprises through marketization, but to serve the enterprises to enhance their core competitiveness.

Reporter Zhang Rui

In the apparel industry, the core secrets of enterprises are kept in the design and development process.

Recently, however, Lian Xiaocong, chairman of Wenzhou source point Industrial Co., Ltd., was delighted to show visitors and unreservedly introduced them.

The design department of the source point can be opened because it has another name, Wenzhou new century clothing school.

Dual identity, let the small and medium-sized enterprises out of the traditional clothing industry with different "black fish double eat" development path: factory combines classroom, students as designers can create profits, and can bring extra tuition income; through professional skills training of talents can be retained for their own use, improve enterprise design level.

Even Xiao Cong explains that the enterprise embarked on this business mode because of the beginning of the garment industry, she started the vocational skills training class.

At the end of last century, she founded tailoring training center.

In order to enable trainees to be trained in practice, she also rented the shop's spring clothing processing points, specially selling the clothes designed by the students.

At the beginning of this century, when the school changed to the existing name, the mode of combining teaching practice continued to expand. The Heath dress limited company was set up, the design and development department was used as the base of school practice, the company designer was used as the school teacher, the student became the designer, the design works were modified by the teacher, and the excellent works were selected as the products of the company for the quantitative production of garments.

Today, through the integration of its clothing industry resources, the newly established source point Industrial Co., Ltd., Heath clothing and clothing school has become the two core assets, production and teaching are more closely integrated: in addition to design, another core link of clothing industry marketing is also included in teaching, and also set up a series of courses such as fabric selection, production, foreign trade, locomotive repair and so on from industrial chain to junior high level.

These courses have counterpart positions at the source point for students to practice, and this mode of operation also saves the manpower cost of recruiting employees separately.

For trainees, the training process is the actual working experience, and the experience gained is more abundant than other similar training institutions.

Most of the graduates' design works can be seen by the recruited clothing industry.

"Some garment enterprises will not get to graduate students."

Even Xiao Cong said.

This kind of business mode of increasing revenue and cutting expenditure has increased the value of the source point last year by 100%, reaching 60 million yuan. According to the production area of 4000 square meters, the average output value of Mu is about ten million yuan, which is already excellent in the industry.

According to enterprises, output value will exceed 100 billion yuan next year.

Even Xiao Cong is confident that although the training revenue is not the largest source of revenue in the current profit structure, high-end clothing production and Clothing skills training will become the two largest cash cow in the future.

Starting from this year, the source point will control the scale of mass garment production to meet the practical needs of students.

In the future, the focus of the development of enterprises is to make use of excellent talents in clothing schools to customize clothing for people between 35 and 55 years old. At the same time, the practice training class of high tuition fees should be set up in order to achieve the cycle of garment production and vocational training.

Business owners interview

"Black fish double eat":

It's the right way to see the vegetables.

Reporter: the source point has gone out of its own unique business model. What experience does this example have for other garment enterprises?

Lian Xiao Cong: in fact, when we first entered the garment industry, we did not have such a clear business model. Only in the process of finding out later, we found that such business is suitable for the reality of the enterprise itself. From the clothing school to the clothing enterprise, the two pieces can not be abandoned. After that, the mode of operation becomes clearer and clearer. These two blocks can also achieve mutual promotion and development.

Therefore, the most important thing to do is to start from the reality of the enterprise itself.

Reporter: what are the noticeable aspects of the business model of source point in practical application?

Lian Xiao Cong: clothing is still our core industry. We know where the industry will develop in the future and where the competitiveness of our enterprises is.

Although we have other industries that have little to do with clothing, they will not take up too much energy, but only from the perspective of risk diversification.

So we have some industries outside the core sector, such as canteens, have a standard, not to earn much money, our primary goal is to serve good employees, and focus on improving core industries.

Reporter's notes

Although the material is the same, look at the burning method.

The three major links in the design, production and marketing of clothing industry are traditional industries, whether they allocate resources in every link or choose to focus on a certain link. They can only use these links to create a value.

The source of the "black fish double eat" business model of the source point Industrial Company is the marketization of the core production elements of the enterprise, so that the departments of design, research, development and marketing not only produce a value, but also become another source of profit for the enterprise.

The market operation of internal factors, in turn, promotes the core competitiveness of enterprises in strengthening design and research, and holds the high value-added design side in the smile curve.

This business concept can also be extended to other assets that can be used to carry out marketization in enterprises, thereby reducing production and operating costs and concentrating the limited funds and energy on core businesses.

The principle of the rational use of the internal resources marketing mode is that the key point is not to bring extra income to the enterprises through marketization, but to serve the enterprises to enhance their core competitiveness.