Changes And Solutions Of Radiation Protection Clothing Industry In 2012

After a brief hibernation, the expected market heat in 2012.

The "dragon effect" plus the "effective" demonstration of CCTV special programs has made the whole radiation protection clothing industry once again become a popular category of consumers.

The difference in the past year, 2012 of the radiation protection clothing has blown up the "technology" wind, a revolution triggered by the "fabric" technology revolution.

Industry status: homogeneity and fabric similarity

As a new industry that has grown and developed for nearly 20 years in China, the front stage of the radiation protection clothing industry has been addicted to the market as a whole when it was questioned by the media and society, and some small brands and enterprises went bankrupt.

The public can not help asking, how can such industry appear so fragile? The root of it is the homogenization of the industry and the lack of leader brand.

According to the survey data of a well-known institution in China, there are many kinds of radiation protection clothing in China, and the market is in full competition.

In addition to 27.8% of the market share in the first tier brands such as plus, Tim, and Chi Ni, the remaining 72.2% share of the market is divided by nearly 600 brands in the country.

In this area, scale enterprises (annual sales volume of over 10 million) account for less than 10% of all brand enterprises.

With the homogenization of the market and the demand of fabric for the product, the fabric is supplied by the manufacturer to all enterprises. The visible metal fiber radiation protection clothing and silver fiber radiation protection clothing can be seen in any brand.

At the beginning of a new industry, all enterprises and brands have been dragged to a common starting line. The same fabric means the same functional appeal. At this time, the ability and endurance of the market are spelled together.

Under this background, the enterprises that enter first, abide by promises and genuine materials, and gain constant development and progress under the continuous accumulation of word-of-mouth and consumer trust, such as the incense and excellent addition to the current ranking.

Of course, there are also fast and superior enterprises through foreign investment background, such as Chi Ni, etc., but on the whole, the whole radiation protection industry based on homogenization products and industry leader type enterprises are still extremely fragile.

New trend: the "face" competition of leading brands

In 2012, the radiation protection clothing industry finally ushered in new changes.

We are surprised to find that in these changes, no one can point to two words -- technology.

The leading brands in the market are: plus, fragrance, and Chi Ni.

Think big and try to draw a line with the market melee.

Excellent green natural fabrics.

"Plus plus" is a brand of radiation protection clothing that is built up in the leading position in China relying on consumer reputation. It is also the only manufacturer specializing in the production of radiation protection clothing in China.

In 2012, the brand newly launched "silkworm and silver fiber radiation protection clothing" is quite standard.

The innovation of this material is that the natural mulberry silk (silk) is extracted by asepsis, and then blended with 100% silver fiber in 1:1 ratio, so as to maintain the best electromagnetic shielding effect while having a natural and healthy product character.

Its newly developed silk fabric contains the reputation of "fiber Queen". It contains 18 kinds of amino acids, natural moisturizing, skin nourishing and skin care. It has the effects of calming the nerves, helping sleep and protecting the fetus.

It is reported that because mulberry silk has the function of discharging moisture and perspiring, it shows good air permeability and solves the problem of poor air permeability of traditional radiation protection clothing, especially suitable for summer wear.

Fragrant pearl fabric.

As an old generation enterprise in the radiation protection clothing industry, the latest change of incense in 2012 is the introduction of "pearl fiber radiation protection clothing".

The pearl powder is added to the base of the original metal fiber fabric.

While increasing the radiation protection fiber content, the wearing comfort of radiation proof clothing is improved.

We see on the official website of incense, pearl containing radiation protection clothing, so it has a skin whitening effect.

Chini's "fancy fabric".

Chini is the main producer of pregnant women and infant products, and the rise of the radiation protection clothing products is due to the consumption of their target groups.

Chini, who is good at brand operation, is developing the concept of "beauty".

In 2012, its radiation protection clothing products were

Although there has been no big change, the concept of "flower" is still highlighted in the color design of fabrics.

We can see on its official website that all kinds of costumes, such as "broken flowers" and "jacquard", have a great degree of reflection on the brand's radiation protection clothing and give people fresh and beautiful comfort.

Observation: industry outlet under scientific and technological innovation

The "face" competition between the brands of the brand of radiation protection clothing, such as Tian Xiang, Jia Jia and Qi Ni, will bring positive changes to the whole industry. We will wait and see.

But the most positive signal is that a homogeneous and addicted industry is not long; the only constant innovation and creation is to convey positive signals to consumers through the sincerity of responsible industries and enterprises, so as to gain wide acceptance from the society.

By that time, the whole radiation protection clothing industry will never be the "snail" industry that once shrunk when questioned.

As the leading brands of radiation protection clothing are innovating and building new fabrics with science and technology, we can still find some factories and small businesses and brands in this industry. They can rely on low price dumping to stir up consumers and compete for market share in the light of the trend of market warming, low quality and even shoddy products.

It can be seen that the technology revitalization of the radiation protection clothing industry will take a long time.