The Seventh Shenzhen International Brand Underwear Exhibition (China International Underwear Culture Week) Opens

Known as "China underwear industry annual wind vane" 2012 China international underwear culture week and the seventh Shenzhen international brand underwear Exhibition (SIUF) opened in Shenzhen on May 11th -13, aiming at building an international top professional exhibition, realizing the pition from quantity to quality, and providing a beautiful stage for the underwear industry to show the world.

After seven years of development, SIUF has become the largest brand, the most concentrated and influential underwear industry brand annual event in the whole country and even the Asia Pacific region. It is known as "the first exhibition of Chinese brand underwear".

Since 2011, the exhibition has successfully introduced the new form of China international underwear culture week, which has further enhanced the overall specialization, scale and integration standards.

Adhering to the principle of "promoting underwear culture and promoting the development of the industry", the new concept of "small underwear, big fashion and big culture" is also introduced.

On the evening of May 10th, SIUF held the grand ceremony of the 2012 China international underwear culture week and the seventh Shenzhen international brand underwear exhibition opening ceremony at the Shenzhen Convention and Exhibition Center.

A fashionable public welfare fashion event. The SIUF international brand underwear show has been pformed from the initial brand branding to the international fashion trend. It has taken the lead in sharing the trend of international fashion and information. "The business and business interaction wins the future" -- the summit forum of China's underwear brand development, is the first to establish a dialogue between the underwear brand and the Department Store giants, and to lead the win-win mode of business interaction; the concept exhibition area of the cultural concept explains the new concept of "culture makes the underwear more wonderful" through the creative static display means; the first time the college exhibition area has launched the project of "underwear exhibition of teachers and students of Chinese design institutes", which highlights the intersection of exhibition and culture, and realizes the effective docking and perfect integration of the service platform of the college and the underwear industry. For the first time, the concept of cross-border marketing was introduced to jointly build gold jewelry company of China gold group.

2012 'SIUF is a visual feast of wonderful activities.

"Golden Night", "China's underwear industry annual awards ceremony", the three major trends released ("meet" - international brand underwear show, "----SIUF2012" China fashion men's underwear design, "decode" ----SIUF2012 China home furnishings boutique release), five Summit (UDC China underwear design and fashion trend forum, "business and business interaction win the future" - China underwear brand development summit forum, SIUF2012 China underwear dealers summit, SIUF2012 China underwear industry e-commerce forum, "ecology and future ----SIUF2012 China ecological underwear development forum"), China home dress design innovation competition finals, and a number of personalized brand special release shows and other activities in full swing, brilliant, creative. Two great events (China)

Adhering to create

In this cultural week, many famous international underwear brands are more popular, such as Private Shop, the largest importer and distributor of European and American underwear brands in Hongkong, and the brands of its agents are: France AUBADE, CHANTELLE, SIMONE PERELE, PASSIONATA, PRINCESSE TAM TAM, HUIT, and TAM; Italy, Hong Kong and Macao;

Other international famous brands, such as France ELLE, USA Country Girl, France ETAM, Spain misspromise, Japan Wacoal, Asahi Kasheng Corporation and Hongkong Lepoux, Taiwan swear, Qingdao Datong textile and its four brands, such as Anderson, Pierre Cardin and SANTA BARBARA POLO & RACQUET CLUB, have come to participate in the exhibition, so that the exhibition has achieved a symbolic leap on the international road.

After seven years of exploration and development, this exhibition has achieved unprecedented leap from scale and aroused strong response from the industry.

The exhibition area increased from 36000 square meters last year to 51000 square meters, and the exhibition hall area expanded to 1, 5 and 9 three venues. The number of exhibitors also exceeded 500, and the overall scale reached a new high.

Famous brands such as love, Li, Fang, Wacoal, Ordifen, ancient and modern, AI Ge, olenon and mannifen launched a massive attack. The new brands such as sisel, Maisi, AI Rudge, Hai Cui Fei Lin, enticement code, yesha, jadeti, Ma Hua, Martha, caitin, Budi, Han CAI, 23men, Jian Er, Sissi princess, Rome century, Divina and so on are strongly involved. Shenzhen Gongming, Foshan South China Sea, Zhongshan Xiaolan, Puning quicksand, Shantou Chen shop, Gu Rao, Jiangmen lotus pond and other underwear clusters have participated in the exhibition.

In order to further publicize the "Shantou home clothes" industry characteristics business card to the community, the Shantou home clothing Research Institute organized 20 famous brand household clothing brands and upstream brands in Shantou, and made a high-profile appearance of the upstream brands.

The exhibition area of this exhibition is more scientific, reasonable and more complete than last year. For the first time, the international brand area, home furnishing area and campus area were established. The newly added hall 9 is mainly composed of six parts: the international brand underwear area, the home clothing area, the international fabric area, the Chinese underwear culture concept exhibition area, the underwear fabric comprehensive area and the mechanical equipment area, which greatly improves the quality of the exhibition and enriches the cultural connotation of the exhibition.

For a long time, the exhibition is a professional and integrated service platform that integrates brand promotion, cultural dissemination, exhibition and exhibition, information exchange, trend publishing and academic discussion.

Besides organizing live interviews and live broadcasts with well-known Internet media Sohu women, Phoenix Fashion Network and China apparel network, the organizing committee will also invite many industries, mass media and fashion media to cover the coverage, covering all kinds of three-dimensional broadcasting, such as Internet, TV, newspapers and magazines. Besides, ---Fashion TV, Intima, Creations, CNTV and the only bilingual newspaper in Hongkong -- Nanhua morning post will also take part in the celebration of the event with hundreds of media.

The era of branding in the underwear industry has arrived. With the rapid development of Shenzhen, the cultural week will give full play to the comprehensive value of information dissemination, experience and third party certification. It will make breakthroughs in the promotion of activities, professional audience invitation and service level. SIUF will become the flagship exhibition with the highest professional level and the most influential and famous industry.

In the turning point of rational regression and change in the underwear industry, cultural week is committed to gradually leading the enterprises onto the international stage through the systematic brand marketing mode.

Always adhere to the idea of innovation and development, strengthen resource integration, international exchange and cooperation, deepen the brand positioning of the exhibition, and strive to build a world-renowned brand exhibition of underwear industry.