The Important Role Of Analysis And Design Management In Garment Enterprises

Since the reform and opening up, China's garment industry has been developing rapidly, and has rapidly become the world's largest garment country. The image of China's "clothing manufacturing" power has won popularity.

But on the other hand, the strength of Chinese clothing design is slightly underspent.

Especially with the apparel industry entering the era of brand management, the design ability to create brand has also been promoted to a new height -- design management has gradually entered the vision of many domestic apparel entrepreneurs.

Brand entrepreneurs are very concerned about how a reasonable design management system is built, because it can make the value of design play the most important role in the business system and become the driving force to promote the development of brand enterprises.

Zhao Weiguo, director of fashion design department, School of fashion, Zhejiang Sci-Tech University, said that design management has only been in the past 30 years from birth to development.

It is a new discipline born in the British creative industry, which has led to the development of the whole creative industry in the UK. At the same time, it has made considerable progress in the US and France. Design management plays a very important role in the manufacturing industry and even in the whole industrial industry.

Design management must be carried out

Zhao Weiguo believes that the current domestic clothing brand design management status is that there are no management, lack of management methods, and method effect is not very good.

In fact, brand development has his past life, this life and the future. The design and management of brands at different stages of development are different. 35 people and hundreds of thousands of companies, even tens of thousands of people, do different design methods.

In the tens of thousands of teams, we must rely on the system to do the management of the system.

From the reality, the domestic brand has a performance in the design and research and development. The order of one season products will only need 200, but enterprises often have to do 800, that is to say, 600 are wasted.

Zhao Weiguo likened this phenomenon to "shotgun".

The reason for this phenomenon is that enterprises do not have systematic design and management, which is not only beneficial.

The promotion of capability is also a great waste to the manpower and material resources of enterprises.

In fact, in the face of increasingly complex consumer market, clothing design must be analyzed from the past perceptual experience to more rational analysis. Individual solo creation alone has long been out of line with the needs of market development, and certain organizational structures must be established.

Dalian Si fan clothing and Accessories Co., Ltd. is a famous women's clothing company in China.

For the topic of design management, our reporter interviewed Zhou Yan, President of the company.

Zhou Yan once made a market research and concluded that only 6% of Chinese consumers completed their self-identity.

6% this data makes her quite surprised, because this means that more than 90% of consumers do not know what kind of clothes they should choose.

In this regard, Zhou Yan believes that the brand is responsible for impressing consumers to establish their own aesthetic concepts and expressing their inner clothing through this external form.

That is to say, brand needs to be designed and managed, and it is necessary to create a reasonable relationship between all products under the management system, and through the solidification of this relationship, the casual consumption of consumers will gradually become the purpose of consumption.

Popularly speaking, the design management of clothing is to introduce the basic principles of general management into the design work of the brand, organize and coordinate the work and related personnel, plan and evaluate the contents and results of the work, so as to complete the work and improve the work efficiency at the same time.

In this process, the design manager who controls the overall work takes account of the integration of design and management.

But at present, the clothing industry is faced with the following two situations: first, the designer is the design manager.

Although these designers have good skills in design, they are not good at management.

Shi Jie, the creative director of women's clothing brand "jester", told reporters: "like me, people who design and design are going to manage, the middle road is hard to walk, and designers' learning of management will be a long-term process."

That is to say, let the designer participate in the management work, for the product, it will allow itself to design a certain balance with the business.

But designers are sometimes idealistic, who want to stick to themselves, but do not want to compromise with the market easily.

Therefore, for designers to participate in management, although there are natural advantages to design ability to control, but there are tangled places.

The two is to make people who are good at management serve as design managers.

This is just the opposite of the former case. Although such people have the ability to manage and have a keen sense of smell in the market, they do not know much about design.

But he, as a leader at this level, naturally has his own right to decide. His goal is to produce products that are sought after by the market, but this product may be different from the brand itself.

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Therefore, how to create a product that meets the needs of the market without a design executor is a product of good design.

It can be seen that it is not an easy task to integrate designers' personal talents and rational analysis in management.