The Development Concept Of New Earth Clothing City: Professional Achievement Brand

During the "12th Five-Year" period, in the increasingly fierce competition in the textile and garment market, the industry relied on the market to break through, and the market relied on the industry to complete the transmutation. The path of specialization and branding has become the only way for the development of many textile and garment specialized markets. With its advanced business philosophy and professional brand management mode, Guangzhou new land garment city has become a prominent feature of our country. Wool textiles and garments Professional wholesale market and global high-end textile and garment procurement base.

At present, the specialized markets of textile and clothing all over the country have the characteristics of regional popularity and consumption diversity, so they all have a relatively sound distribution channel. Judging from the development of recent years, the textile and garment market in all parts of the country has gradually hatched some famous clothing brands with national influence. Its brand incubation function has been recognized by the industry more and more, and is known as the "brand incubation base" by the industry. Among them, the new clothing city is a typical representative. Reporters visited the new clothing city, and found that more and more merchants have been transformed into brand operators by channel providers, thus forming a great power to drive the industry to break through.

Famous brand market comes from characteristic management.

At present, it is widely known in wool textile industry for its woolen textiles, and has become a relatively influential market in the industry. The new earth garment city has been developing steadily until today. It is favored by many domestic wool textile enterprises. It is unique in the increasingly competitive textile and garment market. It has maintained a strong and steady development momentum for more than 10 years and won the unanimous approval of the industry.

stay China wool textile industry In the course of development, the wholesale market of wool textile has played a very important role. Relying on the strong basis of wool textile industry, the new earth garment city came into being in the 90s of last century, and became the influential wholesale market of wool textile and clothing in South China. Unlike other textile markets, the new "Dali clothing city" started with its keen and forward-looking vision to define the market "characteristic" business positioning: adhering to the brand and professional management approach, taking quality as the guide, relying on the well-known large wool textile enterprises, and developing the famous brand and the good faith management. The construction of a high-end product, a full range of products, integrity and civilization, and the development orientation of the specialized market of the wool textile and garment market have taken the first step for the brand new, specialized and characteristic of the new clothing city.

During the visit, businessmen told reporters that in recent years, with the influx of fashion and leisure trends, some new businesses in the new clothing city began to customize the high-grade knitted garments. Throughout the year, customers customize high-grade wool textile and wool knitted garments, especially cashmere and woolen sweaters, and have become the most beautiful scenery in the city. The colorful wool line, the personalized long gown, the short knotted, the large cloak, the hollowed shirt and the small dress custom made of high grade cashmere yarn are skillfully combined with the handicrafts of Chinese national characteristics such as hand hook, hand knitting and hand embroidery. Reporters saw in the new land clothing city, integrating many popular elements and manual embroidery, beads, manual stitch, and other traditional techniques, or using three or four kinds of yarn combination, or knitted, woven matching, or 7 needles, 12 needles, 16 needles different knitting technology combination. Fashion sweater Meet the eye everywhere.

Brand hatching leads to the trend of wool spinning

Enterprises only do production and processing links, ignoring the brand culture, design research and development, marketing and sales channels that will play a decisive role in brand development, will seriously affect the market development of their brands. Then, how can the new earth clothing city play a leading role in the professional market and help merchants realize the branding way?

The new clothing city is working together in two directions. First, hardware upgrading - accelerating the construction of logistics, hotels and other supporting projects, and the market decoration of the atmosphere and fashion, getting rid of the low-grade, traditional image of the category layout, creating a suitable trading environment and market image characteristics for the current wholesale market, and then stimulating the development of the industry; two, software upgrading - providing personalized and professional services to businesses, forming a more valuable "invisible market" and upgrading the brand incubation function.

"I have been hesitant for years to push my own brand. Finally, I made up my mind that it was better to do it sooner than later. " New earth clothing city merchants said. Sweaters of the same quality can sell for thousands of dollars in brand stores, and can only sell one hundred or two hundred yuan at wholesale stores. Why not make brands?

Wholesale and brand are two different concepts, wholesale and "care". Clothing City More, but to make the brand, we must adjust the channel profit distribution mode. "This is not difficult, but it is difficult to build a complete system for the brand, from raw material procurement to production inspection, design and research, market launch, brand tracking and many other links. Any link can not keep up with each other, and there may be systematic deviations. But with the support of the clothing city, we merchants are confident. New earth clothing city merchants told reporters.

In the recent years, the new land clothing city has integrated resources, and has brought into full play its advantages of being close to the market and mastering market dynamics. It has provided the think-tank support for the brand incubation, and has won the favor of merchants. It is also true that nowadays, more and more merchants in garment city embark on the road of brand. Through various channels to accelerate growth, XDG has risen in recent years, such as "Lun Lun", "Dalong", "VIKI", "luxury", "Tang Zhi Qiao" and other "growth" small and medium-sized brands. From the strategy of "winning the terminal" and expanding the road map of these brands, we can see that New earth clothing City The growth pattern of small and medium-sized brands will be bigger and bigger.