Rising Price Increases Domestic Retail Of Shoes And Clothing

According to the 2011 Annual consumer goods market statistics released by the China National Business Information Center in March 27th, the sales of shoes and clothing market in China continued to grow rapidly in 2012, and the growth rate of retail sales of footwear and clothing in the wholesale and retail enterprises above Designated Size and the major retail enterprises in the country increased by more than 20%.

The rapid rise in the price of shoes and clothing is an important factor in stimulating the sales of shoes and clothing in 2012. It has increased by 20.3% in 2011 compared with that in 2011, compared with that in 2011, according to data from the China National Business Information Center.

The contribution rate of unit price growth to retail sales growth is as high as 79.9%, which is 28.2 percentage points higher than that in 2011. That is to say, the growth of retail sales of shoes and garments in 2011 is almost 80% from the rise of unit price.

The rapid growth of shoes and clothing prices, especially the accelerated growth of brand clothing prices, has brought greater pressure to consumer clothing consumption. In 2012, the retail sales of all kinds of shoes and clothing in major national retail enterprises increased by only 4.36% over the same period last year, a sharp decline of 5.84 percentage points compared with the growth rate of retail sales in 2011, and the lowest level since 2001.

In 2012, the rapid rise in the price of shoes and clothing triggered a downward trend in the consumption of shoes and clothing in China.

The growth rate slowed down significantly.

According to the statistics of the China National Business Information Center, in 2011, the retail sales of high-end clothing stores in major retail enterprises in China increased by only 10%, an increase of 11.5 percentage points lower than the overall level, and a 12.7% decline in the volume of retail sales.

In 2012, ZARA, H&M, C&A, GAP and Uniqlo continued to develop rapidly.

The number of stores in China continues to grow rapidly, and the trend towards the two or three line is obvious.

According to statistics, the proportion of two or three line cities in ZARA and H&M opened up more than 80% in 2011, 82.8% and 83.9% respectively.

According to the statistical results of the brand concentration of 16 types of shoes and clothing in the major retail enterprises in China, according to the China National Business Information Center, in 2012, the top ten brands accounted for more than 50% of the 16 categories of clothing products, only 4, which was basically the same as last year.

The China National Business Information Center predicts that the price of shoes and clothing will slow down in 2012.

A sharp slowdown in the actual sales growth of shoes and clothing caused by price increases in 2011 will trigger deep thinking about the pricing of shoes and clothing manufacturers, middlemen and retailers.

At the same time, the drop in prices of raw materials and the increase in exports to domestic sales caused by foreign trade pressures will make the price increase of shoes and clothing in 2012 slower than that in 2011.

At present, the consumption of shoes and clothing in China is expanding in scale, and the rigidity of consumption is relatively strong. The slowing down of price increases is expected to drive up the growth of sales volume in 2012, thus ensuring that the consumption of shoes and clothing will remain stable in 2012.

It will develop rapidly.

As the price of shoes and clothing rose sharply, consumers' prices for domestic shoes and clothing became more and more difficult to bear. But the sale of parity shoes and clothing in 2011 was outstanding, mainly because the price advantage greatly alleviated the pressure brought by inflation on consumers' shoes and clothing consumption.

It is estimated that in 2012, the market of cheap shoes and clothing will continue to develop rapidly.

Differentiated footwear will continue to emerge.

At present, the situation of homogenization and simplification of shoes and clothing market in our country is hard to meet the consumers' demand for diversification and individuation of shoes and clothing consumption. At the same time, due to the large income gap among residents, the different income groups show more and more obvious differences when dealing with the rise of shoes and clothing prices. Therefore, it is expected that differentiated clothing will continue to emerge in the future.

More and more shoe and clothing enterprises will use the capital market.

At present, the shoe and clothing market of our country has entered the stage of brand competition. Therefore, only by running a good brand can we ensure that we will not be eliminated in the market competition, but the operation of brand takes not only for a long time to accumulate, but more importantly, continuous financial support.

Shoes and clothing enterprises will continue to develop multi brand strategy.

As the market is becoming more and more diversified, the demand for personalized shoes and clothing will become more and more prosperous, and more shoes and clothing brands will be needed to meet their individual needs. Therefore, multi brand is still the trend of development.

Competition in the online sales market will become increasingly fierce.

Judging from the trend of development in 2012, as more and more enterprises develop online, the number of online sales enterprises of shoes and clothing has increased significantly. Online sales have entered the period of fighting for funds, prices and channels. At the same time, in order to regulate the market, relevant government departments are gradually increasing the supervision of online sales, such as increasing taxes and selling genuine clothing, which will lead to a large number of enterprises facing the danger of being eliminated.