QKU Youth Sports Growth Equipment Development Strategy Disclosure
President QKU has warmly welcomed the arrival of all guests, and has discussed and looked forward to the future development and prospects of Chi QKU junior sports equipment.
Later, Mr. Lin Yuyang, the marketing manager, gave a detailed explanation from the international and domestic market situation of the youth sports equipment, the survival state of the brand children's shoes and the future development strategy of the QKU brand.
Speech at the QKU Conference
It is reported that Chi cool QKU2012 will launch the "future talent" Star program, hand in hand the resources of children and children, and create tomorrow's star of the future.
The "future talent" is the deep combination of dazzling sports and brand positioning, closely linked to the trend of youth sports psychology and trend. It follows the original demand of promoting youth sports equipment to supplement the growth resources, awakens the nature of youth sports, and arousing parents' attention to sportswear.
Lin Shulu, chairman of the cool QKU brand, told an interview with the global shoe net reporter that the "future talent" Star Program coincides with the brand concept of the "cool QKU youth sports growth" equipment, which is "healthy for the healthy growth of young people". Through media communication, it can trigger the strong response from parents and rapidly spread the QKU youth sports growth and equipment brand culture.
Through the future star building program, we will profoundly shape the unique brand personality of the future "I exercise, I am cool, I grow", resonating with the core consumers.
The emergence of QKU's youth sports growth equipment, the strong start of future talent and the birth of the sport concept will be the two major moves of the 2012 blockbuster QKU, which will be the biggest highlight of the 2012 QKU brand.
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