Exclusive Interview With E-WORLD Brand Founder Tong Ying: How To Keep Ahead Of The Trend Of Chinese Women'S Wear

The E-WORLD brand is literally interpreted as "the clothing world", and the core culture of the brand is the comprehensive ability of inclusiveness.

What is unique is that it always focuses on the advocacy and education of women's dress concept.

With its keen fashion touch and the essence of the sixteen years of clothing industry, Tong Ying founded Brand Company in 2007 and launched the high-end fashion women's brand E-WORLD, aiming to build a world high Chinese women's wear brand.

She always insists on advocating: "clothing itself has no age limit, and if it wants to become more beautiful, it has to be brave and adventurous."

The beauty from inside to outside is exquisite and harmonious beauty. Tolerance is her consistent brand design concept. At the same time, she also insists on creating a brand love culture, which embodies the concern and consideration from her heart in design, operation and management.

The spirit of public spirited and caring is the ultimate goal and goal of her and her enterprise. Her dream of "love" is that one day, she can build up as many hope primary schools as possible in every E-WORLD area, and help more children who want to read from the perspective of the future.

Reporter: what is the cultural and spiritual connotation of E-WORLD brand?

Tong Ying: the E-WORLD brand literally explains "the clothing world", and the core culture of the brand is the comprehensive ability of inclusiveness.

The uniqueness of E-WORLD brand is that it always focuses on the advocacy and education of women's dress concept.

Designer passed

To elaborate on the quintessence of Chinese culture and to interpret the Oriental style of design with the aesthetic attitude of Chinese "half embracing the pipa", always keeping the distance from international fashion.

The connotation of E-WORLD brand spirit is advocating that "clothes have no age".

To educate all the beautiful women in the world "beauty from inside to outside", dress is an art, expressing women's life attitude, spiritual world and cultural accomplishment.

The E-WORLD brand strives to advocate women's professional dress knowledge from these aspects, promote the 5000 years of etiquette culture in China, and disseminates "etiquette" with the spirit of dress.

Reporter: how can E-WORLD brand design keep on leading the trend of Chinese women's wear?

Tong Ying: actually, as a woman dress designer, I think everything in the world is full of design sense. Everyone's professional perspective is different. The beauty she feels from material existence is also different.

Mathematicians understand the beauty of matter from the structure of numbers and equations, and architects feel the beauty of architecture from the pile up of stones and sand. Then, as a woman dress designer, I feel beauty from the aesthetics of human body from the different characteristics of every woman, use clothes to make media to excavate different roles of women's hearts, and change the quality of life of women, enrich the spiritual life of women.

Experience the beauty of the world with your heart, keep your curiosity about the beauty, praise forever, expect every adventure in every detail, and keep passion and love forever. So the material existence and the eternal sense of design can make E-WORLD brand continue to lead the trend of Chinese women's dress with professional, passionate and correct aesthetic attitude until leading the trend of women's wear in the world.

Reporter: how to maintain brand in a competitive market?

Tong Ying: in fact, this problem is indeed a test of a Brand Company's comprehensive ability and management level for a women's clothing brand.

Throughout the world, the success of women's wear brands can maintain decades or even a hundred years of continuous lead, I think there are three points: 1., a brand must have unique design and continuous innovation, and tightly cling to women's inner needs, and educate women not to retain beauty, but to excavate every day to accumulate in their own body, their own undiscovered beauty.

2. the quality of products that are trustworthy is to keep improving every detail of clothes. Since clothing is a comprehensive art, quality is the foundation for the continuous development of the brand.

3. each successful brand has its own unique sales service. For example, LV asks the waiter to pick up the bag with white gloves, and her service, her own respect for the product reflects the value of the product.

Therefore, the E-WORLD brand has been learning and improving in the past five years, and is constantly improving.

With the rapid development of China's economy, Chinese women are right.

The requirements and progress even surpass the progress of our industry experts.

Therefore, in order to meet the needs of customers, E-WORLD brand has set up its own professional training base. Every salesperson is trained to serve customers by selling language, selling body language and selling collocation skills, and has trained a good "dress consultant" team in the excellent shopping guide through written tests.

I believe that through the continuous efforts and continuous innovation of all the family members of E-WORLD, we will work together, win win and move forward, and we will surely continue to lead in a competitive market.

Reporter: why should we launch the "golden button" military platform interaction activities?

Tong Ying: I think a brand or an enterprise must maintain a sustainable development. This enterprise or brand must be supported by the culture of "love".

In the process of rapid development of enterprises and brands, the team building of enterprises is also important for the training and training of "people".

As a private enterprise owner, I deeply understand that the national strength can be strong and the rich can enrich the people.

Therefore, in the process of recruiting talents, we have a rule that priority should be given to returning soldiers to work.

Because by analyzing the performance of military personnel in enterprises, we find that they have good professional ethics and strong executive ability.

Therefore, our company decided to increase the post arrangement for re pferred soldiers.

In this way, we have the honor to know Zhang Cheng, Secretary General of the Chinese Association for the development of the prince's charity project. Secretary Zhang is a conscientious, conscientious, vigorous, caring and detail oriented leader. In line with his responsibly attitude towards re armymen, he took the expert advisory group to the Hangzhou Yingjie Fashion Company Limited for on-site inspection, and held a seminar of experts and senior executives. He made detailed inquiries and investigations into the company's corporate culture and personnel system, and finally met the decision to establish a strategic partnership through meeting with the expert group and looking for the service of the Yingjie military personnel.

We should learn from each other and help each other for the sake of re employment of soldiers.

Perhaps the E-WORLD brand has a limited platform for the reappointment of military personnel, but we are willing to share the successful experience of repmitting soldiers with all successful enterprises, so that the whole Chinese people will care about the re employment of the veterans and create a brilliant career again.

With the "gold button" as a bond, the fine traditions of Jun Aimin and the people of the people's army were fasten together and passed on from generation to generation.

Reporter: your brand is developing so well. Where can I find your brand counter?

Tong Ying: with its unique marketing mode and advanced network consulting management advantages, as well as many years of industry operation experience and perfect supply chain management, E-WORLD brand has certain influence and popularity in the domestic industry. At present, E-WORLD Brand Company has branches in Korea, Japan and Beijing, China, and has opened nearly 200 quality stores in the first tier stores of more than 30 provincial capitals in China.

Three floor, sun Guang shopping mall, 87 Jianguo Road, Chaoyang District, Beijing

Third floor, Shuang an shopping mall, 38 West Road, Haidian District, Beijing

Two floor, Cui Wei shopping centre, 33 Fuxing Road, Haidian District, Beijing

Two floor, commercial building, block F, fire Temple Commercial Center, East Street, Huang Cun, Daxing District, Beijing

3F, block D, Zhong Kun Plaza, 18 Dazhong temple, No. 1, Bei San Huan West Road, Haidian District, Beijing.