Enterprises Should Understand The Participation Criteria And Be Cautious In Exhibiting.

Exhibition nature:

According to the purpose of the exhibition, it will be divided into image exhibition and commercial exhibition.

According to the industry setup, it will be divided into industry exhibition and comprehensive exhibition.

According to audience composition, public exhibition and professional exhibition.

Divided by trade mode - Retail exhibition and order exhibition;

According to the exhibitors, it will be divided into comprehensive exhibition, trade exhibition and consumption exhibition.

In developed countries in Europe and America, different properties

The exhibition boundaries are quite clear. Nevertheless, exhibitors should also choose carefully with their own needs.

See the table below to highlight the different characteristics of the fashion show:

Exhibitors' exhibitors content

Integrated manufacturer

Trader

Public industrial products

Consumer goods trade

retail

Admission ticket

Trade manufacturer

Traders manufacturer

Traders industrial products

Consumer goods trade

Trade registration entry

Admission registration

Consumer retailers are mainly retail outlets for public goods.

Popularity:

With the development of the exhibition industry, every industry has developed its own world-renowned fashion show to become a place for buyers to compete. For example, the spring and autumn consumer goods fair in Frankfurt, the MACEF exhibition in Milan and the industrial exposition in Hannover.

Generally speaking, the higher the popularity of a fashion show, the more exhibitors and buyers will attract, the greater the likelihood of paction.

If you want to take part in a new fashion show, it depends on who the sponsor is and whether it has a certain appeal in this industry.

However, famous fashion shows tend to charge higher fees. Even so, the effect will be better than attending the unknown clothing exhibitions.

Contents of the exhibition:

One of the major characteristics of the contemporary exhibition industry is the increasing specialization, that is, the clothing exhibition with the same theme can be subdivided into many minor professional exhibitions.

For example, it is also a beverage show, which is a product of different brands. It may also be the raw material of the product, it may also be the production equipment, or its packaging materials or technology.

Therefore, business must be clearly understood in advance so as not to "go astray".

Time:

No matter what product has its own life cycle, namely, newborn, development, maturity, saturation and decline these five stages.

There is a certain regularity between exhibition efficiency and product cycle.

For the general product, timely participation in the development and development stage will get twice the result with half the effort. In the mature and saturated stage, the effect of the exhibition may only be twice the result of half the effort; if it comes to the recession, it can only be wasted.

Location:

The final purpose of attending the fashion show is to sell products to the region or through the exhibition to all parts of the world. Therefore, it is necessary to study whether there is a target market in the host area and the surrounding radiation area of the fashion show.

Is there any potential purchasing power?

If necessary, conduct market research first.

Some people want to go to the African continent to sell shoes. The idea is unquestionable and logical. The African continent fever is a good market for promoting this product, but it never occurred to me that residents in this area are accustomed to wearing shoes at all times.