Is Micro-Blog'S New Marketing Tool Taking The "Micro" Express?

It is undoubtedly the most popular, fashionable and popular new information platform. One thing that wakes up in the morning or before going to bed at night is to open your cell phone to see micro-blog, and even go out to dinner, meet or socialize. It is also a "head playing self timer, low hair micro-blog".

Micro-blog seems to be an indispensable communication tool for the general public in life.

In a market economy, anything can be a marketing tool, and micro-blog is no exception.

This fast and instant online service with one ticket followers will bring potential marketing value to many enterprises. The real voice on micro-blog can help enterprises quickly access to consumer psychology, understand consumers' perception of products and gain market dynamics.

Now, we can see clearly that some companies with sharp sense of smell have registered micro-blog for the first time.

Customer experience has high credibility, fast dissemination speed, low communication threshold and negligible cost.

These are the favorable factors of microblog marketing. Event marketing, personage building and celebrity effect have become the most mature micro blog marketing mode at this stage.

A large number of fans of a key forwarding, micro-blog has become the best carrier of "viral marketing", which can not only save costs, but also achieve precise delivery, and pmit information to interested audiences in the most direct way at the first time.

From the use of micro-blog to find lost children, with micro-blog Chen Yao became the "Queen of micro-blog", to Shi Yuzhu's micro-blog pull up the bank's share price rose, profit 331 million yuan.

Micro-blog has pformed from a simple social and information sharing platform into an integrated marketing communication tool with significant commercial value.

Because of its "short, flat and fast" characteristics, "micro film" is another new favorite in the eyes of enterprises.

In 2005, the 20 minute "murder case caused by a steamed bread" spread rapidly on the Internet, and many Chinese people saw the prototype of "micro film".

As a result, the "micro film" has become popular in China, and many enterprises have seen the business opportunities there. They are actively investing in it. By creating a series of "micro films", they combine the advertising elements from the beginning of their creation to change the audience's conflicting emotions resulting from the rigid placement of advertisements in the later stage of the film and television creation, and the broadcasting platform can also gain huge hits and advertising revenue, so that investors, media, creators and spectators can benefit from all sides.

Not only micro-blog, micro film, but also the emergence of micro services, micro games, micro power, micro life, micro people, micro power, micro release......

We stride forward into the "micro era", which can be described as "meticulous".

In the micro era, the marketing cost of enterprises has been greatly reduced, the marketing means are changing rapidly, and the marketing revenue is quite rich. These characteristics make traditional marketing methods different from each other.

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Many enterprises have also launched micro-blog and try to sell, but there are many problems: for lack of standardized management, they can not manage and update continuously, because the official website of some enterprises has not been constantly updated. Micro-blog's response is slow, and it can not continue to carry out new and repetitive publicity, making the earlier micro-blog will be constantly covered by the later micro-blog, and it is difficult to achieve the greatest effect; some enterprises are also leaking out of their core information due to improper management, and giving their competitors an opportunity.

These problems, let shoe enterprises to micro-blog taste, or even give up these "micro marketing" means, it can be said to be choking off the food, the initiative to choose to escape from the micro era, back to the traditional marketing era.

However, "micro marketing" is bound to become an effective weapon in marketing communication.