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    Garment Processing Turning Abroad To Reduce Cost

    2012/5/15 16:40:00 17

    CostQualityExternal Movement

      

    cost

    "Eat" profits


    Nike, which operates in OEM, has appeared in recent years to pfer part of its OEM business from China to a cheaper labor force in Southeast Asia.


    Although Nike officials did not confirm to reporters about Nike's pfer to the production plant, a leader of the shoe industry of the Taiwanese businessmen told reporters: "the pfer of this business does exist, mainly due to the increase in wages and the rise of raw material prices, and many generations of factories have gone bankrupt."

    The WAN Bang shoe industry is one of the largest foundries of Nike and Adidas sports shoes in China.


    Liu Jintang, deputy director of the Bureau of small and medium sized enterprises in Dongguan, Guangdong, told the media at the twentieth China clothing and fashion fair, which was just held, that in Dongguan alone, the cost of manpower increased by 30% and raw materials exceeded 20%.

    These factors create pressure on export oriented garment OEM enterprises.


    According to reports, the import volume of China's textile and clothing increased by 7% in the 11 months last year, but the increase in production costs actually increased by only 4%.

    The increase in imports to Bangladesh and Pakistan reached 26% and 29%.


      

    Return to advantage

    quality

    Gatekeeper


    It is not only the high cost that makes these foreign businessmen start to "neglect" in China, but also the demands of Chinese manufacturers on the retreat of foreign giants.


    A Dongguan garment processing company told reporters that he was responsible for the scheduling and inventory of orders for a long time. Some Chinese manufacturers may make too many orders, resulting in a high inventory of goods and high inventory. Even high-grade brands had to go "discount" through discount sales, but this is the last thing they would like to accept because they both sacrificed profits and damaged the brand image.


    In addition, Barbara Bui moved its production to Hungary, Bulgaria, Romania and Turkey in 2010.

    Lagarde, deputy executive director of Jean-Michel Lagarde, said: "the distance and language barriers made in China make it difficult for us to keep good quality.

    We are more likely to act in our way when working with producers in southern and Eastern Europe.


    Of course, closer to the mainland, the more can these brands better control the quality problem.

    Zara, a fast fashion giant, can launch a fashion show similar to T in just a few weeks. 60% of its products are produced in Europe or around the world.


    It has been reported that at the end of last year, Italy underwear brand La Perla had moved its popular brand Studio La Perla production line from China to Turkey and Tunisia and moved pajamas from China to Portugal.

    La Perla designer Bianchi (Giovanni Bianchi) told the above media that although the cost is relatively high, but because of the distance, it can better control the quality.


      

    Chinese brands appear

    Outward movement

    inclination


    Not only is the production base of foreign brands being withdrawn from China, but even Chinese brands have begun to move production to lower labor costs.


    A leading man garment enterprise in China told reporters that the company is considering moving the garment design to Italy and ready to move part of its production and processing business to Europe. It is possible to build its own overseas center in Italy by 2015.


    Similarly, Li Rucheng, chairman of YOUNGOR, told the newspaper last year that the focus of textile and garment manufacturing is not only to pfer to Southeast Asia, but also to Europe.

    "Textile and garment industry is not only a capital intensive industry, but also a technology intensive and capital intensive industry. At the same time, we need to retain part of the pfer.

    Brand operation

    Part. "


    It is reported that last year, YOUNGOR group bought a shirt processing plant in Vietnam Hanoi for $about 4000000.

    This is an attempt to pfer YOUNGOR's overseas industrial base.

    According to Li Rucheng, labor prices in Vietnam are also lower than those in Ningbo.

    In the future, this Vietnam factory will develop into one of YOUNGOR shirts processing bases.

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