Can Fujian Jinyuan Women'S Wear Brand Promote The Rise Of Fujian Style Women'S Clothing?

Can Jinyuan's success be driven?

Rise?

Strong in men's clothing.

How can Jin Yuan be able to stand out and show a rising momentum? Can the spark of the Golden Garden start the prairie fire and make the local women's clothing scale and cluster effect? Can the Fujian style women's clothing display the charm and value of the clothing of Fujian with men's wear, sportswear, casual wear and children's wear?

The road of growth.

Elements: a scientific business model

According to the introduction, five or six years ago, when all brands were opening orders in full swing, Jinyuan began to try different business models, namely, single store joining, distribution system, and establishing a rapid response system for supply chain.

"The company adopts the way of distributing goods, and the new gentleman produces a small part, so as to continue to produce if he sells well, then he will stop production if he does not sell well, and every 7 days there will be new products listed."

Mao Jinhua, general manager of the company, said that the company's ERP order management system can quickly master the terminal information, which is evaluated by multiple companies, and finally rectify the products that are suitable for the market.

Mao Jinhua told reporters that the company set up a commodity planning system, a very high degree of prediction of goods.

For example, how many kinds of funds should be developed in spring, summer, autumn and winter? How many hours should be developed, how many bands, when and when the accessories should be in place, when to go into storage, when to design, when to put into production and how to place orders, the whole system is organically connected in series, so as to ensure that the supply chain and production are fast catching up.

Mao Jinhua said that resources should not be set before the brand.

The development of women's clothing brand, industrial chain and market atmosphere are not important, but the foothold of enterprises is important.

He told reporters that Jinyuan's resources are not limited to the locality, but based on the whole country. For example, fabrics in Jiangsu, excipients in Guangdong, production in Zhejiang, Fujian and so on, research and development extends to Japan, Korea and Europe.

"The company will establish long-term cooperation with suppliers, maintain good credit and form a community of interests, so that they will also provide a lot of information for the company."

Mao Jinhua told reporters that although there is no complete industrial chain for women's clothing in Southern Fujian, the procurement of accessories is not a problem as long as we are based on the whole country.

Key: enterprise concept determines development

No matter from the sales volume or the development level, the status of women's clothing in the whole garment industry is beyond doubt.

According to the insiders, Minnan, especially Jinjiang clothing enterprises, not only have rich experience in brand operation, but also have enough funds. In developing men's wear and sporting goods, women's clothing can also be considered, especially those that are considering pformation.

"I advocate that men's clothing enterprises also do some women's clothing, and they also have women's clothing, but they only have a very small proportion."

Ji Wenbo, chief designer of the real estate group, said.

Ji Wenbo said that Fujian is not without women's clothing, and is doing well in Xiamen.

For example, he cited the 6 international fashion women's brands of Xiamen Yue Yue international company, JORYA (Zhuo Ya), JORYA WEEKEND (Zhuo Ya weekend), GIVHSHYH (giant international), ANMANI (En Manlin), CARO-LINE (Caroline), AIVEI (Ai Wei) and so on, has become the leader of international fashion women's wear.

"The main problem is the subjective thinking of enterprises. Some people have enjoyed the sweetness on men's clothing, so everyone follows suit. In general, men's clothing is not a woman's clothing."

Ji Wenbo said.

Many industry insiders say that local entrepreneurs who make money in clothing (men's clothing) market will not meet the needs of investment in the field of clothing only. They will invariably invest in higher returns such as finance and real estate. Naturally, there is no energy to consider the development of women's clothing business.

"Jinyuan can go to the whole country and become one of the leaders of Fujian women's clothing brand. The key lies in the owners, and is the insistence of Hong Shaopei, chairman of the company."

Mao Jinhua said.

Way out: force women's clothing area

Girls are more willing to spend on clothing, which is a common view.

But many industry insiders admitted that compared with Guangdong and other places, Fujian style clothing did not make the advantage of women's clothing.

"If it is outside the list, there is nothing to say, but if it is domestic sales, it is very difficult to do Guangzhou, Dongguan, Jinjiang local enterprises to do women's clothing, the difficulty will be relatively large."

Shi Nengxin, general manager of Jinjiang Ying Long Garment Weaving Co., Ltd., said that the style is very important for women's clothing, and the lack of designers in Fujian is a short board.

"Designers have no factions and no distinction between male and female designers."

Ji Wenbo said that the real designer is not only a certain field of design, but should be a versatile person with the ability to walk freely in all the design fields.

Yao Jianan, general manager of Jinjiang Jinde Weaving Co., Ltd. disclosed that more than half of the women's garments exported by the company were being explored. Now the company is actively exploring the domestic market. Based on various considerations, the company's own brand has been stationed in Hongkong's SOGO Department store at the end of last year.

"Men's clothing will be relatively simple compared with women's clothing, and the speed of replacement will not be as fast as that of women's.

If there is no certain strength (money, technology, management, etc.), it is not easy to make women's clothing.

Cai Junpeng, general manager of Quanzhou Chun Peng clothing and Weaving Co., Ltd., said that the development of women's clothing by menswear enterprises has no advantage, because consumers approve of its men's clothing. If the two are taken into account, it may shake consumers' trust in the brand and affect the men's wear.

Even if it is a brand enterprise, it will take a long way to get customers to approve.

"If the women's clothing is a brand new company, there will be no concern for the original brand. I suggest that we can make efforts from women's clothing in Guangzhou, Dongguan, Hangzhou and so on. There will be more opportunities for success."

Cai Junpeng revealed that the company is considering increasing the domestic market, and the women's T-shirts will be operated in such a way.

Industry perspective

Ji Wenbo, chief designer of Li Lang: there are many wholesale women's wear in Shishi. If we can make full use of these resources and plan to develop into brands, the future of women's clothing in Southern Fujian is also limitless.

Women's clothing should be developed and the industrial chain should be reasonably planned, which requires the guidance and planning of the government.

Hong Meixuan, director of Jinyuan design: no matter from the South Fujian clothing circle or from the national costume, compared with the cultural accumulation of famous European brands, the gap of most women's clothing brands in our design and brand culture is still objective. In particular, we need to strengthen the construction of cultural atmosphere and fashion concept, so as to cultivate a fertile land for the development of women's wear brands.

Jinyuan general manager Mao Jinhua: enterprises should constantly update the context of the market, girls buy clothes are fastidious collocation, clothes under different circumstances are not the same. If the company only makes a single product, it can only be short-lived.