Market Selection Of Apparel Operators And Consumers

Under the background of social and economic prosperity, China's cities are already full of commercial products.

As a business operator or consumer, what should we pay attention to?

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So where should the operators of different funds be invested? Where should the consumers of different levels of consumption go?

Predecessors have a saying that we should do what we can. No matter whether we are going to do business or simply consume, we must make our own choices according to our actual situation and market conditions.

It can save money and find the right business or consumption, and strive to create the most value with the least amount of money.

If we find the right place in this huge market, we need to understand what kind of consumption pattern exists in the market and what kind of business mode we have.

As for clothing, there are three kinds of answers in the market: stores, counters and department stores.

These three kinds of things that are not bad are at the historic moment of market demand, and are at the stage of development, meaning that they will continue to grow and expand.

Each business mode has its own characteristics, and there are different consumption groups because of different characteristics.

First of all, franchised stores are generally famous brands, and the quality and consumption of clothing are higher.

First, from the perspective of operators, franchised stores are franchised.

There are some restrictive elements in the franchising mode: the shopkeeper needs a small sum of money to join as a franchise fee before he can legally run the brand's decent licensed goods; he must comply with the brand requirements in the decoration of the shop, and the goods in the shop can only be this brand or some brand.

Businessmen are all making money. There are so many restrictions that naturally bring about the corresponding income situation. The advantage is that they have brand effect and stable consumer groups, that is, many repeat customers and stable profits.

For example, some sports clothing stores, Lining, PEAK, Nike and so on have targeted consumer groups, and these people have certain cognition and feelings for these brands, they will repeat the purchase of the brand clothing products.

So how to open a good store, its location is very important.

At the same time, it has the same high frequency of business activity: most of the commercial activities are in the "downtown area", and the downtown area is a commercial district. This area has a large volume of traffic, the purpose of the population is clear, and the basic purpose is to consume. The living area with a large population density is different from the previous one. The former is in the shopping mall, this is in the living area, all the consumption is from the crowd, and the traffic is convenient. This is understandable. At the very least, the consumers can see it, otherwise business can not be started; the place where people gather to gather parties, the advantage provided by such a place is to bring crowds, and accordingly bring consumers. There are several points to be made.

It is important to note that the same kind is not a commodity of the same name. If you want to go to the other side exactly the same way, you will be saved.

Another mode of operation is the shopping mall counters.

Shop counters must first talk about the characteristics of shopping malls, and we will be blessed with them.

To a large extent, the existence of shopping malls has made up for the shortage of franchised stores. Because the general scale of franchise stores in China is small and medium-sized, it is difficult for consumers to achieve the purchase purpose in this place, and accordingly, they will go to the place where goods are concentrated in shopping malls.

In shopping malls, there are many kinds of goods, and a large number of consumers have attracted a large number of customers.

Moreover, the general shopping malls in some areas have a certain influence, which makes it easier for us to manage and save energy.

There are advantages and disadvantages. Businessmen need to pay certain admission fees, advertising fees and store fees.

The last one is department stores.

There are many commodities in the world. If you skip the counters, there is a certain difference between the origin of the general shops and the exclusive stores. The stores can directly enter the shops, and the general shops generally do not allow direct selling of brand clothes. Most of the products are high imitation or some small pieces of cards, most of which are wholesale markets.

Here, consumers can implement the bargaining power of their customers. The profits of businesses are also unstable, and customers are also very unstable. But they are very good at selling customers.

As consumers, depending on their income, it is appropriate to choose the consumption area, that is, to save the economy and to choose goods with value for money.

We do not advocate the brand, do not discriminate against small commodities. There are many definitions of beauty. One of them is natural beauty, and learns to choose and match with the least economic cost to create the most value.