Interpretation Of The Current Situation And Future Trend Of Xinjiang Garment Industry

In May 12th, in the exhibition hall of Xinjiang beautiful Yana Embroidery Co., Ltd., the embroidered clothes on women's garments and underwear displayed on the hangers were embroidered with cross national embroidery, bead embroidery, and almond embroidery.

"We have been working hard to combine national embroidery with modern clothing and excavate the fashion elements of traditional embroidery."

Rezvanguri Ubrica, chairman of the company who just returned from the exhibition in Uzbekistan, was delighted. At this exhibition, "we have just signed an order for us $1 million."

It was not only the large number signed by the companies that pleased her. In May 4th, the signal released by the Standing Committee of the Autonomous Region Party committee (enlarged) to promote the development of the clothing industry in Xinjiang even made her and her colleagues feel exhilarated.

In the opinions on accelerating the development of the clothing industry in Xinjiang (hereinafter referred to as the "opinions"), it is proposed that by 2015, the autonomous region will be able to speed up the development of the garment industry.

The total sales revenue is over 10 billion yuan, and the total volume of clothing trade reaches 85 billion yuan (including export volume).

Combined with the current development of garment industry in our region, how can we successfully achieve the two goals? For this reason, the reporter visited a number of Xinjiang garment production enterprises.

Status quo of textile resources, large market, hard to find real estate fabrics

Reporters learned from the autonomous region economic and Information Committee: at present, Xinjiang cotton spinning ring has more than 5 million spindles, ranking the top twelve provinces and municipalities in the western region, and the thirteenth place in the country.

In 2011, Xinjiang's cotton output accounted for more than 1/3 of the total output of the country, and wool output accounted for about 24% of the country's total output.

In addition, Xinjiang is also the largest pulp and viscose fiber production base in the country, as well as an important source of natural raw materials such as linen, Apocynum venetum and silk.

As the main producer of textile materials, Xinjiang has the natural advantages of developing weaving, clothing and home textiles, but the market situation is embarrassing.

In Urumqi Xiao Simon cloth wholesale market, boss Wang Li man tells the reporter, "the cloth in the shop mostly comes from Shanghai, Jiangsu, the entire wholesale market is also generally so."

As the largest professional clothing manufacturer in Northwest China, Xinjiang Jihua 7555 Garments Co., Ltd. also comes from Shandong, Jiangsu and Zhejiang.

Wang Hui, chief engineer of the company, said: "raw materials for production of professional clothing need to meet professional standards, but real estate raw materials can not meet the needs of production, and can only be imported from the mainland."

Why is Xinjiang, a textile producing area, hard to find real estate fabrics? Liang Yong, deputy director of the autonomous region, has spoken the truth. "Clothing industry cluster needs fiber and raw materials, spinning, weaving, printing and dyeing, accessories, clothing accessories, logistics, advertising and other production chain upstream and downstream matching. Xinjiang has rich textile materials, but the intermediate links are missing."

According to statistics, the total output of cotton in Xinjiang accounted for 37.6% of the total cotton production in 2011, but the conversion rate of cotton was only 17%.

It is understood that Xinjiang's textile industry is mainly cotton spinning. However, weaving and downstream clothing and home textile products are not entirely pure cotton products. Besides, printing and dyeing and finishing are not matched. The enterprises in the territory have to pport large quantities of cotton primary products to the mainland for processing.

Due to the breakage of intermediate links, the cost of garment enterprises has been increased, and the profitability and competitiveness of the industry have also been affected.

Fall clothing exports nationwide seventh, real estate clothing output ranked twenty-seventh

It is understood that in 2011, Xinjiang's clothing exports were 5 billion 410 million dollars, and the national clothing export was 153 billion 220 million US dollars, and Xinjiang ranked seventh in the whole country.

However, the total output value of clothing industry in Xinjiang ranks twenty-seventh in the country, which is only higher than that in Gansu, Yunnan, Ningxia and Tibet.

How can the output of such a low output be ranked seventh in the country's exports?

At present, in the border hotels more than 3000 merchants, clothing business accounted for 70%, plus 1500 business clothing dealers in China World Trade Center business circle, conservative estimate, only Urumqi city has ten thousand clothing dealers.

According to the results of the survey by the Commission, 90% of the garment products in our district are from the mainland garment manufacturers, both domestic and export.

In addition, the export value of garment enterprises above Designated Size in Xinjiang accounted for less than 1% of the total export volume of garments at Xinjiang port.

The proportion of real estate clothing in Xinjiang's domestic market is less than 10%.

According to a set of 2010 data provided by the garment industry association of the autonomous region, in 2010, there were more than 4000 enterprises engaged in garment processing in Xinjiang, and 31 Enterprises above designated size. Among them, only 15 enterprises had annual sales income of more than 10 million yuan, and the annual sales income was 1 billion 600 million yuan.

In contrast to Xinjiang's clothing industry, Shishi, Fujian, with an area of only 160 square kilometers, has more than 3000 clothing and supporting enterprises. In 2011, the output value of textile and garment enterprises above Designated Size reached 38 billion 980 million yuan.

Although it is not the same year's data, it can be seen that there are more micro enterprises in Xinjiang's clothing industry, fewer brand enterprises and more low-grade products.

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The advantage market is large, and the advantages of humanity and location are outstanding.

Xinjiang has 17 types of ports and 12 two ports, which are bordered by 8 countries.

Location and cost advantages are conducive to building Xinjiang into a garment industry base for Central Asian and Russian markets.

In addition, the clothing market in the territory can not be underestimated.

According to the conservative estimates of the people concerned, the clothing consumption market within the territory alone is over about 18000000000 yuan, and then the export market. The sales of clothing in two foreign and domestic markets can reach about 50000000000 yuan.

Liang Yong said: "in the survey, we found that only XTEP brand received more than 100 million yuan in the Xinjiang market last year."

In the face of such a huge market, can Xinjiang garment enterprises get a share in the fierce competition with the mainland garment enterprises?

Faced with this problem, Dolikon Hogakomti, general manager of Xinjiang Yi Li Qi Dress Culture Development Co., Ltd., gave a positive answer. "In the professional market of Xinjiang minority dress, because of the color, style and shape, etc., the mainland garment enterprises are very difficult to adapt to the needs of ethnic minority clothing in Xinjiang, which accounts for more than half of the population. So is the Central Asian market."

In addition, because of its historical origin and aesthetic interest in the clothing culture, it is closely related to the Central Asian countries.

"Xinjiang's accessories will not be redesigned, but directly made into garments can be sold to the Central Asian market."

Dolikon Hoca bought together.

Xinjiang's unique culture has also become the source of art for many designers.

Chen Yuan, an enterprise legal person and chief designer of Gu Li Li Culture and Art Co., Ltd., said: "the ancient costumes of Xinjiang show the multi-ethnic blend and continuous development of the silk road. It is a historical witness of the convergence, integration and development of eastern and Western civilizations."

Over the years, Chen Yuan has combined traditional ethnic patterns and garments to produce a batch of ready-made garments with both national characteristics and fashion factors, which are widely welcomed by the market.

Restricting funds, venues and manpower to restrict the development of enterprises

In May 11th, the reporter followed Chen Yuan through the alley near the three stele monument in Urumqi, and finally saw a "hidden" clothing company in the district on the opposite side of a building being demolished.

"The original rental site has been unable to meet the production needs of enterprises, moved here two days ago.

But I don't know how long it can be produced here. "

Chen Yuanlve said with concern.

During the interview, 4 Xinjiang clothing manufacturers interviewed by reporters were self built houses in the rented residential areas.

"If there is sufficient capital, the company will build functional zones, perfect factory buildings, office buildings, and even solve the housing and cultural facilities of employees, but enterprises are not currently getting any loans and project funds."

Abibra Hupur, chairman of AI Tate national costume Co., Ltd. regretted.

"Now has formed a vicious circle, without funds, can not expand the workshop, can not provide high wages for skilled workers, but can not retain the ability of designers."

Chen Yuan said he had some helplessness.

Chen Yuan said: not long ago, the enterprise bought a new embroidery machine, but it could not move into the workshop because of its small size. Finally, it had to return the machine to the manufacturer and replace it with two small machines.

Xinjiang garment enterprises want to update their equipment and expand their capacity, but because of lack of funds, venues and skilled workers, the enterprises can not expand their scale.

"The clothing of the company is very popular in the market, but we dare not let go to expand the market because the skilled workers are too few and the flow of personnel is too large to guarantee a stable market supply," said Ziz.

Wang also shared the same feeling. "The company has selected 12 designers to study in Japan, but only 3 of them stayed in the company."

Liang Yong said: "there are many problems that restrict the development of Xinjiang's clothing industry, but the key point is that there is a lack of industrial atmosphere and public service platform."

Development to

Brand building has become one of the main driving forces for the development of international garment industry.

Professionals also agree that Xinjiang should take the development of national costumes and the construction of national clothing brands as a breakthrough to promote industrial development. The choice is based on the analysis of the advantages of garment industry development in our region.

On the one hand, the national costume can avoid the competition of the mainland manufacturers, and on the other hand, it also aims at the export market.

"After the development of ethnic clothing has become a certain scale, the supporting production enterprises of the garment industry will naturally come to Xinjiang to settle down, improve the Xinjiang apparel industry chain and form a good platform for cooperation and cooperation in the industry."

Abibra Hupur said: "we look forward to the early development of the garment industrial park, which will speed up the development of the clothing industry in Xinjiang."

Dolikon Hoca signed a contract with Turkey: "signing with Heidice Guchek, a famous fashion designer, is also a preparation for Li Chi to enter the Central Asian market."

It is understood that in recent years, Li Li Qi's sales have been increasing at a rate of 20%.

Now it has more than 40 franchised stores. In 2013, they will also launch a national clothing brand for young consumers in Central Asia and within the territory.

"Brand management has been the direction for many years of development of enterprises."

Dolikon Hoca bought together.

"We need to create a favorable environment for the healthy growth of our brand, so that our region has a group of national clothing brands with strong comprehensive strength, domestic and foreign influence, control and social responsibility consciousness, and a good brand ecosystem is formed in all links of the industrial chain."

Liang Yong said.

It is reported that this year's Xinjiang International Clothing Culture Festival, the autonomous region clothing industry association also plans to focus on the launch of a number of national clothing brands.

With the platform of exhibition, we should expand the awareness and influence of national costume brand.

Liang Yong believes that in order to achieve a great leap forward in Xinjiang's garment industry, we must rely on the advantages of the textile and garment industry in the mainland, especially in terms of technology, management and marketing, and organically combine with Xinjiang's regional advantages, national cultural advantages and labor advantages.

To this end, all localities should firmly grasp the opportunities for industrial pfer in the eastern region in recent years.

In 2015, the total volume of clothing trade in Xinjiang reached 85 billion yuan. Liang Yong thought it was a feasible target for Xinjiang's clothing industry.

"The clothing industry is an industry that can be fission. In the case of various supporting policies in our region, the garment industry in Xinjiang will usher in a great development period."

Liang Yong said.

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Entrepreneurs: 22 policy measures are very effective.

With the development bottleneck of Xinjiang garment enterprises, the voice of enterprises has echoed.

The 22 policy measures on speeding up the development of the clothing industry in Xinjiang (sending the manuscript) make the executives of Xinjiang garment enterprises call "giving power".

Shortage of funds hinders development

Abibra Hupur, chairman of Xinjiang AI Tower National Costume Co., Ltd.: because of the shortage of funds, enterprises can not upgrade their equipment and scale.

Rely on self accumulation investment, development is slow.

Measures: for garment production projects with a total investment of more than 30 million yuan in our district, or a technical pformation project which has invested more than 10 million yuan in the domestic garment enterprises registered in our district, after the completion and commissioning of the project, the finance of the autonomous region will be subsidized by 10% of the investment amount of its production or process equipment, including self-made facilities, with a maximum limit of 10 million yuan.

Rezvanguri Ubrica, chairman of Xinjiang beautiful ana Embroidery Co., Ltd.: there is no special clothing industrial park, so we have to rent ordinary houses for processing.

Measures: to build an international textile and garment trade center in Urumqi, which integrates garment processing, import and export pactions, warehousing and logistics, e-commerce and public services.

Serious brain drain

Wang Hui, chief engineer of Xinjiang Jihua 7555 professional wear Co., Ltd.: the front-line staff mobility is large, and now there are dozens of technical workers.

Measures: to encourage domestic and foreign famous fashion designers to set up workshops in Xinjiang, and provide special funding support for famous fashion designers both at home and abroad to set up clothing design companies or workshops in Xinjiang.

All kinds of Vocational Colleges and educational institutions in the autonomous region are training skilled workers for clothing enterprises and garment industrial park enterprises in three southern prefectures.

Garment enterprises are encouraged to carry out pre employment training for newly recruited workers, training of skilled workers in on-the-job training and training of highly skilled personnel, and subsidies to eligible persons according to the relevant vocational training subsidies of the autonomous region.

Lack of exhibition and marketing platform

Rezvanguri Ubrica, President of Xinjiang beautiful ana national Embroidery Co., Ltd.: the social awareness and brand influence of Xinjiang clothing need to be improved.

Xinjiang lacks the platform to display its own image, and there is no special clothing fair.

Measures: the Xinjiang people's government and relevant departments of the state jointly organize the high level "International Costume Culture Festival" every year to promote the development of garment industry in the form of exhibitions, and build a comprehensive trade platform to expand the clothing market in Central Asia, Western Asia and Russia.

Front-line workers are hard to recruit.

Chen Yuan, an enterprise legal person and chief designer of Urumqi ancient re Li Culture and Art Co., Ltd.: the labor gap of enterprises is large.

Measures: the employment of graduates from polytechnic schools and the signing of labor contracts for more than 1 years and the payment of social insurance premiums according to the regulations shall be taken. The social insurance allowance for the oldest 3 years shall be granted to the basic old-age, basic medical and unemployment insurance premiums paid by the enterprises; the total social insurance premium paid by the graduates of the secondary and technical secondary schools should be partially subsidized; the time limit for the subsidy is consistent with the actual performance period of the labor contract, and the maximum period shall not exceed 3 years.

Enterprises absorb employment difficulties, and provide the social insurance premiums for the longest 3 years to the three basic social insurance premiums, such as basic old-age pension, basic medical insurance and unemployment insurance.

The new employment of Xinjiang laborers will give the social insurance premiums of the longest 3 years to the basic old-age insurance premiums paid by enterprises.

The garment enterprises that obtain loans will be able to enjoy the interest discount of 50 thousand yuan per person per year by recruiting new three prefectures in southern Xinjiang, Minority Secondary and technical secondary school graduates or female secondary technical secondary school graduates.

The discount period is consistent with the actual performance period of the labor contract, and the longest period is not more than 5 years.

The discount rate is calculated according to the cumulative number of actual recruited people, and the funds needed are resolved from the special fund for promoting employment in the autonomous region.

Liang Yong, deputy director of the autonomous region, said: "the spring of Xinjiang's clothing industry is coming."

In May 4th, the CPC Autonomous Region Party committee held a meeting of the Standing Committee (enlarged). At the meeting, we heard the opinions on speeding up the development of the clothing industry in Xinjiang.

On the 10 day, a reporter interviewed Liang Yong, one of the main contributors to the opinions on how Xinjiang's clothing industry will develop.

22 policy measures to boost the development of garment industry

Liang Yong said with emotion, "at the enlarged meeting of the Party committee, we discussed the development of the clothing industry. We can see that the autonomous region attaches great importance to the clothing industry.

The owners of many garment enterprises in Xinjiang are very excited to hear the news and have more confidence in the future development of the garment industry.

In December 29, 2011 and March 9, 2012, the people's Government of the autonomous region held the two forum to promote the development of the clothing industry in Xinjiang, and jointly discussed the future development of Xinjiang's clothing industry. In May 4, 2012, the development of Xinjiang's clothing industry attracted attention again at the Standing Committee (enlarged) meeting of the Autonomous Region Party committee. The three meeting will have a significant and far-reaching impact on the future development of the garment industry in Xinjiang. As for the time and content of the three meeting, Liang Yong is also familiar with it.

At present, the Autonomous Region Party committee and government regard the textile and garment industry as one of the key strategic industries to develop Xinjiang's economy and enrich the people's industry.

A total of 22 policy measures involving four aspects of investment, development, capital and talent were put forward in the opinions, which provided a rare opportunity for the development of Xinjiang's garment industry.

Liang Yong said: "a series of good news, let us feel deeply that the spring of Xinjiang garment industry has come!"

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The development of the clothing industry was just then.

Referring to the Xinjiang clothing industry, Liang Yong pointed to the map hanging in the office, and said to reporters, "the modern industrial revolution in Europe and the United States originated from the textile and garment industry. The economic take-off of Japan and Korea, Singapore, Hongkong and other developed countries and regions also started from the labor-intensive textile and garment industry.

In the initial stage of reform and opening up, Guangdong, Zhejiang, Jiangsu and Fujian also started from the light textile industry.

Compared with other industries, the clothing industry has the characteristics of large capacity, less investment and quick results. It is closely related to people's life and plays an important role in economic development.

"The development of garment industry is not only to create GDP, but also to solve employment and stimulate the endogenous driving force of the economy."

Liang Yong said.

According to Liang Yong's investigation of YOUNGOR garment factory in Jiashi, he learned that the factory not only solved the employment of more than 500 locals.

Judging from the industrial output value, if a garment worker earns 15 thousand yuan a year, the annual output value should be between 150 thousand and 200 thousand yuan, and the above scale enterprises will be even higher.

He believes that in order to achieve leapfrog development in Xinjiang, we must enhance the endogenous driving force of the economy and give play to the advantages of labor-intensive enterprises, small and medium-sized enterprises, private enterprises, national characteristics, handicraft industry and the third industry with large employment capacity.

This is conducive not only to structural adjustment and development, but also to improving people's livelihood, solving employment problems, promoting economic development, maintaining social stability and long-term stability.

Seize the opportune moment of Eastern Industrial Transfer

Liang Yong said that the future development of Xinjiang's garment industry must rely on the advantages of the mainland's textile and garment industry in terms of technology, management and marketing, and combine organically with Xinjiang's regional advantages, national cultural advantages and labor advantages.

To this end, we must firmly grasp the favorable opportunity for the eastern industrial pfer in the past few years, make good use of the policies and funds of various provinces and municipalities to support the Xinjiang, and take the road of intensive development to build a garment industrial park.

For example, in recent years, Henan has been actively investing in Fujian, Guangdong, Shandong, Jiangsu, Zhejiang and other provinces, and has attracted more than 300 garment enterprises in the developed coastal areas to settle in Henan.

Zhengzhou textile and apparel industrial park has invested about 6000000000 yuan in total, and has entered 41 enterprises. It is estimated that the annual output value of the park will reach 60 billion yuan by 2015.

He believes that in order to achieve the leaping development of Xinjiang's garment industry, it can not be solved by only a few enterprises or several projects.

We need to change the way of development as the main line, adhere to the road of new industrialization, and vigorously implement the strategy of science and technology, brand, sustainable development and talent.

At the same time, with the help of Xinjiang's geographical and cultural advantages, Xinjiang will become a bridgehead and an important processing base for China's clothing exports to Central Asia and Western Asia.

Comment: run faster and run more steadily.

With regard to speeding up the development of Xinjiang's clothing industry (Draft), it is proposed that by 2015, the garment industry in the autonomous region will achieve sales revenue of more than 10 billion yuan, and the total volume of clothing trade should reach 85 billion yuan (including export volume). The Autonomous Region Party committee and government will make the textile and garment industry one of the key strategic industries for developing Xinjiang's economy and enriching the people's industry.

On the way to sprint two "tens of billions of dollars", the relevant departments of the autonomous region are also asking themselves "what are the demands of Xinjiang garment enterprises in their development?"

The 22 initiatives of the "opinions" have been given a solid response. After seeing the entrepreneurs of Xinjiang's clothing industry, they also called "giving power".

As we all know, to develop an industry without clusters, there is no capital flow and no talent flow.

The 22 measures are real gold and silver. Xinjiang garment enterprises can make up for the short board in development.

In the future development, Xinjiang garment industry will integrate the advantages of the textile and garment industry in the fields of technology, management and marketing with Xinjiang's regional advantages, national cultural advantages and labor advantages.

To build a brand of Xinjiang garment enterprises, strengthen the muscles and bones, constantly enhance the strength of enterprises, seize the favorable opportunity of the eastern industrial pfer in the past few years, take advantage of the policies and funds of various provinces and municipalities to support the development of Xinjiang, and take a road of intensive development to build a garment industrial park.

The two target of 10 billion yuan is still somewhat difficult for the Xinjiang garment industry, which is dominated by small businesses.

The higher the target, the greater the difficulty. But only by setting the next goal higher, can the pace of stride go bigger and faster, so that we can recruit talented people, unite wisdom and move forward with solid ground.

As an expert is talking about in the next three years, the development of Xinjiang's clothing industry says, "not only to run fast, but also to run steadily and run more efficiently."